2. Sales promotion is a marketing activity
that adds to the basic value of the product
or services for a limited period of time
and directly stimulates purchasing by the
target audience.
DEFINITION
3. At level of consumer-called consumer promotion.
E.g.: free gifts, samples, price offs.
• At level of dealers and distribution- called fradle
promotion.
E.g.: free goods, display contests, dealer sales
contests, push money etc.
• At level of sales person-called sales force promotion.
E.g.: sales men’s contests, bonus and sales rallies.
Types of sales promotion
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9. Public relations is the practice of
managing the spread of information
between an individual, may include an
organization or individual gaining
exposure to their audiences using topics
of public interests and news items that do
not require any direct payments.
What is PR??
