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VOCABULARY WORDS
PROMOTION• Decisions about advertising , personal selling,  sales promotion, and publicity used to attract  potential
Product Promotion• A promotion method businesses use to  convince consumers to select its product or  service
Institutional promotion• To inform people about problems an sell no  object
Advertising• A form of non-personal promotion in which  companies pay to promote ideas
Direct Marketing• type of advertisement directed to a targeted  group of prospects and customers rather than  to a mass au...
Sales Promotion• All marketing activities –other than personal  selling, and public relations-that are use to  simulate pu...
Public Relations• Activities that help an organization influence a  target audience
News Release• An announcement that is sent by a business or  organization to media outlets
Publicity• A tacit that public relations professionals use  to bring information about an organization
Promotional mix• A combination of strategies and a cost  effective allocation of resources
Sales promotions• All marketing activities –other that personal  selling, advertising and public
Consumer promotions• Sales that encourage customers and protest to  buy a product
Coupons• Certificates that entitle customers to discounts  on goods and services.
Premiums• Low-cost items given to consumers at a  discount or for free
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Vocabulary words

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Vocabulary words

  1. 1. VOCABULARY WORDS
  2. 2. PROMOTION• Decisions about advertising , personal selling, sales promotion, and publicity used to attract potential
  3. 3. Product Promotion• A promotion method businesses use to convince consumers to select its product or service
  4. 4. Institutional promotion• To inform people about problems an sell no object
  5. 5. Advertising• A form of non-personal promotion in which companies pay to promote ideas
  6. 6. Direct Marketing• type of advertisement directed to a targeted group of prospects and customers rather than to a mass audience
  7. 7. Sales Promotion• All marketing activities –other than personal selling, and public relations-that are use to simulate purchasing
  8. 8. Public Relations• Activities that help an organization influence a target audience
  9. 9. News Release• An announcement that is sent by a business or organization to media outlets
  10. 10. Publicity• A tacit that public relations professionals use to bring information about an organization
  11. 11. Promotional mix• A combination of strategies and a cost effective allocation of resources
  12. 12. Sales promotions• All marketing activities –other that personal selling, advertising and public
  13. 13. Consumer promotions• Sales that encourage customers and protest to buy a product
  14. 14. Coupons• Certificates that entitle customers to discounts on goods and services.
  15. 15. Premiums• Low-cost items given to consumers at a discount or for free

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