The document provides 10 tips for better engaging brands on LinkedIn, including linking to influencers to cultivate new conversations, taking advantage of a complete profile to showcase experience professionally, and highlighting popular group discussions and content. It also recommends optimizing headlines with industry terms, regularly posting job openings to recruit early, noting company updates to keep followers informed, and using sharing tools to educate and entertain connections.

1. TIP SHEET
10 Ways to Engage
on LinkedIn
Check out these often under-utilized but extremely influential
features to better your brand's LinkedIn profile and presence.
01
06
02
Link to Influencers
03
Complete Your Profile
04
Check out 'Manager's Choice'
05
Utilize Home Page Advantage
Experts in a variety of fields are featured
on LinkedIn Today Influencer posts, so
share appropriately to cultivate new and
interesting conversations.
Take advantage of your full profile to show
off what you've done, but keep it
professional and don't go overboard on
content to just fill up space.
Highlighted at the top right of each group for
content, these are often popular subjects and
areas of heated discussion.
Share updates from your brand’s home page
so that they appear in the newsfeeds of all
your network connections.
Learn more or sign up for a FREE 30-day trial:
Recruit Early & Often
08
Select and contribute to brand owned and
third-party content, just be sure to like posts
that you think are valuable and relevant.
Don’t Bury the Lead
07
Join Groups
Note Your News
09
Recognize it as a Resource
10
Educate and Entertain
sproutsocial.com
Optimize your headline with industry
terminology so your brand stays relevant
and more searchable.
If you manage your company's page, post
job openings and encourage employees to
share openings so job seekers are easily
able to find the position.
Post company updates including high profile
hirings, funding and community service
activities to keep your brand followers
updated and interested.
Avoid content that is too self-serving to keep
your company page as a viable resource for
employees and interested connections.
Use sharing tools like SlideShare to publicize
your business or release research, data and
infographics.
1.866.878.3231
sales@sproutsocial.com