This document provides 10 tips for engaging on Facebook as a brand: 1) Use catchy cover photos; 2) Focus on quality posts rather than frequent posts; 3) Set targeting options to personalize content; 4) Keep posts and profiles brief; 5) Continually respond to comments and posts; 6) Enable wall posts from fans; 7) Mix different types of content; 8) Determine business goals and align content; 9) Share useful third-party content; 10) Humanize the brand and have fun.