1. Jim Spohrer (IBM)
San Jose, CA
Wednesday August 17, 2016
http://www.slideshare.net/spohrer/cognitive-startups-20160708-v6
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Welcome to IBM Research – Almaden lab!
28. Courses
2015
– “How to build a cognitive system for Q&A task.”
– 9 months to 40% question answering accuracy
– 1-2 years for 90% accuracy, which questions to reject
2025
– “How to use a cognitive system to be a better professional X.”
– Tools to build a student level Q&A from textbook in 1 week
2035
– “How to use your cognitive mediator to build a startup.”
– Tools to build faculty level Q&A for textbook in one day
– Cognitive mediator knows a person better than they know themselves
2055
– “How to manage your workforce of digital workers.”
– Most people have 100 digital workers.
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29. 8/18/2016 29
1955 1975 1995 2015 2035 2055
Can better service help us be wiser?
Cognitive Mediator (2035): Tool, Assistant, Collaborator, Coach
32. By 2035, T-Shaped Makers with great
Building Blocks and Cognitive Mediators
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Empathy & Teamwork
sector
region/culture
discipline
Depth
Breadth
STEM
Liberal Arts
44. “The best way to predict the future is to inspire the
next generation of students to build it better”
Digital Natives Transportation Water Manufacturing
Energy Construction ICT Retail
Finance Healthcare Education Government
60. Tomorrow: Servitization
• Start with any traditional product that is sold to customers
• Make the product part of a smart/wise service system
– Instrument it (sensors) – Internet of Things/Everything
– Set-up an intelligent operation center to monitor all products’
performance across their life-cycles
– Use big data analytics to determine how to improve product
performance, efficiency, maintenance, etc.
– Offer customer the “product-performance-as-a-service” with
financing/Internet of Service
– Customer benefits from cost-savings, predictability
– Provider benefits margin-improvements, predictability
• Every product becomes a platform technology (a vehicle for
service innovation) for innovative university startups
61. Vision: MMaaRRSS
• Modular Manufacturing as a Regional
Recirculation Service System
– “I am the stuff that will be made into product X for
customer Y.”
– Stuff = Material, Energy, and Information Flows
– Minimize transport costs (for products and waste)
• The Vision: Circular Economy (~4 minutes)
68. Some paths to becoming 64x smarter:
Improving learning and performance
• 2x from Learning sciences (methods)
– Better models of concepts
– Better models of learners
• 2x from Learning technology (tools)
– Guided learning paths
– Elimination of “thrashing”
• 2x from Quantity effect (overlaps)
– More you know, faster you go
– Advanced organizers
• 2x from Lifelong learning (time)
– Longer lives and longer careers
– Keeps “learning-mode” activated
• 2x from Early learning (time)
– Start earlier: Challenged-based approach
– STEM-2D in K-12 (SSME+DAPP Design of Smart Service Systems)
• 2x from Cognitive systems (performance support)
– Technology & Infrastructure Interactions
– Organizations & Others Interactions
69. Next Generation:
Future-Ready T-Shaped Adaptive Innovators
Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)
Deepinonesector
Deepinoneregion/culture
Deepinonediscipline
77. Assisting individuals and organizations
to close their service innovation skills gap
and co-create wiser service systems
empowering employees, customers, citizens
with cognitive mediators
in the collaborative service economy
82. “The best way to predict the future is to inspire the
next generation of students to build it better”
Digital Natives Transportation Water Manufacturing
Energy Construction ICT Retail
Finance Healthcare Education Government