SlideShare a Scribd company logo
1 of 22
Cognition-as-a-Service (CaaS):
A Service Science Perspective
Jim Spohrer (IBM)
Tokyo, Japan; November 6, 2016
Science Agora
http://www.slideshare.net/spohrer/science-agora-20161106-v2
11/6/2016 Understanding Cognitive Systems 1
11/6/2016
© IBM 2015, IBM Upward University Programs Worldwide
accelerating regional development
2
Physics Chemistry Biology
Neuroscience Psychology Artificial
Intelligence
Engineering Management Public
Policy
Education Design Humanities
Natural Systems
Cognitive Systems
Service Systems
Brief History
of AI
• 1956 – Dartmouth Conference
• 1956 – 1981 Micro-Worlds
• 1981 – Japanese 5th Generation
• 1988 – Expert Systems Peak
• 1990 – AI Winter
• 1997 – Deep Blue
• 1997 – 2011 Real-World
• 2011 – Jeopardy! & SIRI
• 2013 – Cognitive Systems Institute
• 2014 – Watson Business Unit &
• True North Brain Chip
• 2015 – “Cognition as a Service”
on IBM Bluemix
11/6/2016
© IBM 2015, IBM Upward University Programs Worldwide
accelerating regional development
3
Intelligence Building Blocks
11/6/2016 Understanding Cognitive Systems 4
• Augmented
• Science (Brains)
• Design (People)
• Business (Value)
• Societal (Impact)
• Interdisciplinary
• Artificial
• Learning
• Perception
• Reasoning
• Interaction
• Knowledge
11/6/2016 5
1955 1975 1995 2015 2035 2055
Can better cognition-as-a-service help us be wiser?
Cognitive Mediator (2035): Tool, Assistant, Collaborator, Coach, Mediator
Courses
• 2015
• “How to build a cognitive system for Q&A task.”
• 9 months to 40% question answering accuracy
• 1-2 years for 90% accuracy, which questions to reject
• 2025
• “How to use a cognitive system to be a better professional X.”
• Tools to build a student level Q&A from textbook in 1 week
• 2035
• “How to use your cognitive mediator to build a startup.”
• Tools to build faculty level Q&A for textbook in one day
• Cognitive mediator knows a person better than they know
themselves
• 2055
• “How to manage your workforce of digital workers.”
• Most people have 100 digital workers.
11/6/2016 6
Reality 2.0 Service Platform: Smart to Wise?
11/6/2016 Understanding Cognitive Systems 7
Service Platform
CM2
P2
CM1
P1
100x
100x 100x
Thomas Friedman
• “We are now standing at
an ethical intersection we
have never stood at
before as a species,”
Friedman explained as he
started to wind down his
talk. “At the end of World
War II, one country could
kill all of us. Now, one
person can kill all of us.”
11/6/2016 Understanding Cognitive Systems 8
In Summary
11/6/2016
© IBM 2015, IBM Upward University Programs Worldwide
accelerating regional development
9
“A service science
perspective considers
the evolving ecology of
service system entities,
their value co-creation and
capability co-elevation
interactions, and their
capabilities, constraints,
rights, and responsibilities.”
Cognitive Systems
Entities
Service
Systems
Entities With
Cognitive
Mediators
Add Rights &
Responsibilities
Jim Spohrer (IBM)
Seoul, South Korea; October 13, 2016
Consulting Conference
http://www.slideshare.net/spohrer/korea-day1-keynote-20161013-v6
11/6/2016 10
Come visit IBM Research – Almaden
in San Jose, CA USA – monthly university day!
“The best way to predict the future is to inspire the
next generation of students to build it better”
Digital Natives Transportation Water Manufacturing
Energy Construction ICT Retail
Finance Healthcare Education Government
Moshe Vardi (Rice)
11/6/2016 Understanding Cognitive Systems 12
Alexander Braun (CC)
11/6/2016 Understanding Cognitive Systems 13
Alexander Braun (CC)
11/6/2016 Understanding Cognitive Systems 14
Progression: Types and Models
11/6/2016 Understanding Cognitive Systems 15
Models (columns)
Types (rows)
Task & World Model/
Planning & Decisions
Self Model/
Capacity & Limits
User Model/
Episodic Memory
Institutions Model/
Trust & Social Acts
Tool + - - -
Assistant ++ + - -
Collaborator +++ ++ + -
Coach ++++ +++ ++ +
Mediator +++++ ++++ +++ ++
tool
assistant
collaborator
coach
mediator
Build: 10 million minutes of experience
11/6/2016 Understanding Cognitive Systems 16
Build: 2 million minutes of experience
11/6/2016 Understanding Cognitive Systems 17
Value Migration:
Hardware < Software < Data < Experience < Transformation
11/6/2016 Understanding Cognitive Systems 18
Definitions: Types of Cognitive System Entities
(symbol and pattern processing systems)
• Socio-Technical (Organization-based)
• Businesses
• Cities
• Nations
• Biological (Brain-based)
• People
• Animals
• Technological (Computation-based)
• Embodied (Robot, Car, Device)
• Virtual (Local, Cloud)
11/6/2016 Understanding Cognitive Systems 19
Machine
Learning
Natural
Language
Processing
High
Performance
Computing
Knowledge
Representation
and Reasoning
Question
Answering
Unstructured
Information
11/6/2016 Understanding Cognitive Systems 21
Today’s Talk
• Tech Topics
• Perspectives
• Opportunities
• Challenges
11/6/2016
© IBM UPWard 2016
22

More Related Content

What's hot

Ibm welcome and cognitive 20170322 v7
Ibm welcome and cognitive 20170322 v7Ibm welcome and cognitive 20170322 v7
Ibm welcome and cognitive 20170322 v7ISSIP
 
Issip nsf smart service systems 20170329 v1
Issip nsf smart service systems 20170329 v1Issip nsf smart service systems 20170329 v1
Issip nsf smart service systems 20170329 v1ISSIP
 
NASSCOM Tech Series - Machine Intelligence: Emerging Trends, Technologies an...
 NASSCOM Tech Series - Machine Intelligence: Emerging Trends, Technologies an... NASSCOM Tech Series - Machine Intelligence: Emerging Trends, Technologies an...
NASSCOM Tech Series - Machine Intelligence: Emerging Trends, Technologies an...Bijilash Babu
 
Ibm and innovation overview 20150326 v15 short
Ibm and innovation overview 20150326 v15 shortIbm and innovation overview 20150326 v15 short
Ibm and innovation overview 20150326 v15 shortISSIP
 
Sweden future of ai 20180921 v7
Sweden future of ai 20180921 v7Sweden future of ai 20180921 v7
Sweden future of ai 20180921 v7ISSIP
 
K tech santa clara 20131114 v1
K tech santa clara 20131114 v1K tech santa clara 20131114 v1
K tech santa clara 20131114 v1ISSIP
 
The Future of AI is Generative not Discriminative 5/26/2021
The Future of AI is Generative not Discriminative 5/26/2021The Future of AI is Generative not Discriminative 5/26/2021
The Future of AI is Generative not Discriminative 5/26/2021Steve Omohundro
 
Smart Machines: Driving the 4th Industrial Revolution?
Smart Machines: Driving the 4th Industrial Revolution?Smart Machines: Driving the 4th Industrial Revolution?
Smart Machines: Driving the 4th Industrial Revolution?Bijilash Babu
 
Strata San Jose 2016: Deep Learning is eating your lunch -- and mine
Strata San Jose 2016: Deep Learning is eating your lunch -- and mineStrata San Jose 2016: Deep Learning is eating your lunch -- and mine
Strata San Jose 2016: Deep Learning is eating your lunch -- and mineSri Ambati
 
Transformation, H2O Open Dallas 2016, Keynote by Sri Ambati,
Transformation, H2O Open Dallas 2016, Keynote by Sri Ambati, Transformation, H2O Open Dallas 2016, Keynote by Sri Ambati,
Transformation, H2O Open Dallas 2016, Keynote by Sri Ambati, Sri Ambati
 
Google Cloud - Google's vision on AI
Google Cloud - Google's vision on AIGoogle Cloud - Google's vision on AI
Google Cloud - Google's vision on AIBigDataExpo
 
Some Lessons for Startups (ppt)
Some Lessons for Startups (ppt)Some Lessons for Startups (ppt)
Some Lessons for Startups (ppt)Tim O'Reilly
 

What's hot (12)

Ibm welcome and cognitive 20170322 v7
Ibm welcome and cognitive 20170322 v7Ibm welcome and cognitive 20170322 v7
Ibm welcome and cognitive 20170322 v7
 
Issip nsf smart service systems 20170329 v1
Issip nsf smart service systems 20170329 v1Issip nsf smart service systems 20170329 v1
Issip nsf smart service systems 20170329 v1
 
NASSCOM Tech Series - Machine Intelligence: Emerging Trends, Technologies an...
 NASSCOM Tech Series - Machine Intelligence: Emerging Trends, Technologies an... NASSCOM Tech Series - Machine Intelligence: Emerging Trends, Technologies an...
NASSCOM Tech Series - Machine Intelligence: Emerging Trends, Technologies an...
 
Ibm and innovation overview 20150326 v15 short
Ibm and innovation overview 20150326 v15 shortIbm and innovation overview 20150326 v15 short
Ibm and innovation overview 20150326 v15 short
 
Sweden future of ai 20180921 v7
Sweden future of ai 20180921 v7Sweden future of ai 20180921 v7
Sweden future of ai 20180921 v7
 
K tech santa clara 20131114 v1
K tech santa clara 20131114 v1K tech santa clara 20131114 v1
K tech santa clara 20131114 v1
 
The Future of AI is Generative not Discriminative 5/26/2021
The Future of AI is Generative not Discriminative 5/26/2021The Future of AI is Generative not Discriminative 5/26/2021
The Future of AI is Generative not Discriminative 5/26/2021
 
Smart Machines: Driving the 4th Industrial Revolution?
Smart Machines: Driving the 4th Industrial Revolution?Smart Machines: Driving the 4th Industrial Revolution?
Smart Machines: Driving the 4th Industrial Revolution?
 
Strata San Jose 2016: Deep Learning is eating your lunch -- and mine
Strata San Jose 2016: Deep Learning is eating your lunch -- and mineStrata San Jose 2016: Deep Learning is eating your lunch -- and mine
Strata San Jose 2016: Deep Learning is eating your lunch -- and mine
 
Transformation, H2O Open Dallas 2016, Keynote by Sri Ambati,
Transformation, H2O Open Dallas 2016, Keynote by Sri Ambati, Transformation, H2O Open Dallas 2016, Keynote by Sri Ambati,
Transformation, H2O Open Dallas 2016, Keynote by Sri Ambati,
 
Google Cloud - Google's vision on AI
Google Cloud - Google's vision on AIGoogle Cloud - Google's vision on AI
Google Cloud - Google's vision on AI
 
Some Lessons for Startups (ppt)
Some Lessons for Startups (ppt)Some Lessons for Startups (ppt)
Some Lessons for Startups (ppt)
 

Similar to Science agora 20161106 v2

Netherlands biss 20160620 v3
Netherlands biss 20160620 v3Netherlands biss 20160620 v3
Netherlands biss 20160620 v3ISSIP
 
China caas 20161015 v5
China caas 20161015 v5China caas 20161015 v5
China caas 20161015 v5ISSIP
 
Korea day2 tutorial 20161014 v6
Korea day2 tutorial 20161014 v6Korea day2 tutorial 20161014 v6
Korea day2 tutorial 20161014 v6ISSIP
 
Norway frontiers 20160624 v3
Norway frontiers 20160624 v3Norway frontiers 20160624 v3
Norway frontiers 20160624 v3ISSIP
 
Ai trends 20170627 v9
Ai trends 20170627 v9Ai trends 20170627 v9
Ai trends 20170627 v9ISSIP
 
Spohrer aaas reality2 20160214 v3
Spohrer aaas reality2 20160214 v3Spohrer aaas reality2 20160214 v3
Spohrer aaas reality2 20160214 v3ISSIP
 
Preparing for ai futures 20171006 v16
Preparing for ai futures 20171006 v16Preparing for ai futures 20171006 v16
Preparing for ai futures 20171006 v16ISSIP
 
Cognitive startups 20160708 v7
Cognitive startups 20160708 v7Cognitive startups 20160708 v7
Cognitive startups 20160708 v7ISSIP
 
Wise computing 20150215 v5
Wise computing 20150215 v5Wise computing 20150215 v5
Wise computing 20150215 v5ISSIP
 
Spohrer esw 20160408 v4
Spohrer esw 20160408 v4Spohrer esw 20160408 v4
Spohrer esw 20160408 v4ISSIP
 
Smart 20171006 v20
Smart 20171006 v20Smart 20171006 v20
Smart 20171006 v20ISSIP
 
Smart 20171006 v19
Smart 20171006 v19Smart 20171006 v19
Smart 20171006 v19ISSIP
 
Korea day1 keynote 20161013 v6
Korea day1 keynote 20161013 v6Korea day1 keynote 20161013 v6
Korea day1 keynote 20161013 v6ISSIP
 
Spohrer GAMP 20230628 v17.pptx
Spohrer GAMP 20230628 v17.pptxSpohrer GAMP 20230628 v17.pptx
Spohrer GAMP 20230628 v17.pptxISSIP
 
Seminar 20221027 v4.pptx
Seminar 20221027 v4.pptxSeminar 20221027 v4.pptx
Seminar 20221027 v4.pptxISSIP
 
Spohrer UCSC-SV 20230418 v14.pptx
Spohrer UCSC-SV 20230418 v14.pptxSpohrer UCSC-SV 20230418 v14.pptx
Spohrer UCSC-SV 20230418 v14.pptxISSIP
 
Future 20171110 v14
Future 20171110 v14Future 20171110 v14
Future 20171110 v14ISSIP
 
Service Provision 20221023 v3.pptx
Service Provision 20221023 v3.pptxService Provision 20221023 v3.pptx
Service Provision 20221023 v3.pptxISSIP
 
Kazakhstan digital media_at_svl 20191018 v5
Kazakhstan digital media_at_svl 20191018 v5Kazakhstan digital media_at_svl 20191018 v5
Kazakhstan digital media_at_svl 20191018 v5ISSIP
 
Ahfe hsse 20140722 v3
Ahfe hsse 20140722 v3Ahfe hsse 20140722 v3
Ahfe hsse 20140722 v3ISSIP
 

Similar to Science agora 20161106 v2 (20)

Netherlands biss 20160620 v3
Netherlands biss 20160620 v3Netherlands biss 20160620 v3
Netherlands biss 20160620 v3
 
China caas 20161015 v5
China caas 20161015 v5China caas 20161015 v5
China caas 20161015 v5
 
Korea day2 tutorial 20161014 v6
Korea day2 tutorial 20161014 v6Korea day2 tutorial 20161014 v6
Korea day2 tutorial 20161014 v6
 
Norway frontiers 20160624 v3
Norway frontiers 20160624 v3Norway frontiers 20160624 v3
Norway frontiers 20160624 v3
 
Ai trends 20170627 v9
Ai trends 20170627 v9Ai trends 20170627 v9
Ai trends 20170627 v9
 
Spohrer aaas reality2 20160214 v3
Spohrer aaas reality2 20160214 v3Spohrer aaas reality2 20160214 v3
Spohrer aaas reality2 20160214 v3
 
Preparing for ai futures 20171006 v16
Preparing for ai futures 20171006 v16Preparing for ai futures 20171006 v16
Preparing for ai futures 20171006 v16
 
Cognitive startups 20160708 v7
Cognitive startups 20160708 v7Cognitive startups 20160708 v7
Cognitive startups 20160708 v7
 
Wise computing 20150215 v5
Wise computing 20150215 v5Wise computing 20150215 v5
Wise computing 20150215 v5
 
Spohrer esw 20160408 v4
Spohrer esw 20160408 v4Spohrer esw 20160408 v4
Spohrer esw 20160408 v4
 
Smart 20171006 v20
Smart 20171006 v20Smart 20171006 v20
Smart 20171006 v20
 
Smart 20171006 v19
Smart 20171006 v19Smart 20171006 v19
Smart 20171006 v19
 
Korea day1 keynote 20161013 v6
Korea day1 keynote 20161013 v6Korea day1 keynote 20161013 v6
Korea day1 keynote 20161013 v6
 
Spohrer GAMP 20230628 v17.pptx
Spohrer GAMP 20230628 v17.pptxSpohrer GAMP 20230628 v17.pptx
Spohrer GAMP 20230628 v17.pptx
 
Seminar 20221027 v4.pptx
Seminar 20221027 v4.pptxSeminar 20221027 v4.pptx
Seminar 20221027 v4.pptx
 
Spohrer UCSC-SV 20230418 v14.pptx
Spohrer UCSC-SV 20230418 v14.pptxSpohrer UCSC-SV 20230418 v14.pptx
Spohrer UCSC-SV 20230418 v14.pptx
 
Future 20171110 v14
Future 20171110 v14Future 20171110 v14
Future 20171110 v14
 
Service Provision 20221023 v3.pptx
Service Provision 20221023 v3.pptxService Provision 20221023 v3.pptx
Service Provision 20221023 v3.pptx
 
Kazakhstan digital media_at_svl 20191018 v5
Kazakhstan digital media_at_svl 20191018 v5Kazakhstan digital media_at_svl 20191018 v5
Kazakhstan digital media_at_svl 20191018 v5
 
Ahfe hsse 20140722 v3
Ahfe hsse 20140722 v3Ahfe hsse 20140722 v3
Ahfe hsse 20140722 v3
 

More from ISSIP

AI and Education 20240327 v16 for Northeastern.pptx
AI and Education 20240327 v16 for Northeastern.pptxAI and Education 20240327 v16 for Northeastern.pptx
AI and Education 20240327 v16 for Northeastern.pptxISSIP
 
Semiconductors 20240320 v14 corrected slides.pptx
Semiconductors 20240320 v14 corrected slides.pptxSemiconductors 20240320 v14 corrected slides.pptx
Semiconductors 20240320 v14 corrected slides.pptxISSIP
 
Semiconductors 20240320 v14 Narayanasamy event.pptx
Semiconductors 20240320 v14 Narayanasamy event.pptxSemiconductors 20240320 v14 Narayanasamy event.pptx
Semiconductors 20240320 v14 Narayanasamy event.pptxISSIP
 
UCSC-SV HCI_Masters 20240308 v13 AI.pptx
UCSC-SV HCI_Masters 20240308 v13 AI.pptxUCSC-SV HCI_Masters 20240308 v13 AI.pptx
UCSC-SV HCI_Masters 20240308 v13 AI.pptxISSIP
 
UCSC Tech4Good 20240306 v12 David_Lee Leadership_and_Career
UCSC Tech4Good 20240306 v12 David_Lee Leadership_and_CareerUCSC Tech4Good 20240306 v12 David_Lee Leadership_and_Career
UCSC Tech4Good 20240306 v12 David_Lee Leadership_and_CareerISSIP
 
Brno-IESS 20240207 service-science ai-era v12.pptx
Brno-IESS 20240207 service-science ai-era v12.pptxBrno-IESS 20240207 service-science ai-era v12.pptx
Brno-IESS 20240207 service-science ai-era v12.pptxISSIP
 
Brno-IESS 20240207 v11 service-science ai.pptx
Brno-IESS 20240207 v11 service-science ai.pptxBrno-IESS 20240207 v11 service-science ai.pptx
Brno-IESS 20240207 v11 service-science ai.pptxISSIP
 
Brno-IESS 20240205 v9 service-science ai.pptx
Brno-IESS 20240205 v9 service-science ai.pptxBrno-IESS 20240205 v9 service-science ai.pptx
Brno-IESS 20240205 v9 service-science ai.pptxISSIP
 
Brno-IESS 20240206 v10 service science ai.pptx
Brno-IESS 20240206 v10 service science ai.pptxBrno-IESS 20240206 v10 service science ai.pptx
Brno-IESS 20240206 v10 service science ai.pptxISSIP
 
NordicHouse 20240116 AI Quantum IFTF dfiscussionv7.pptx
NordicHouse 20240116 AI Quantum IFTF dfiscussionv7.pptxNordicHouse 20240116 AI Quantum IFTF dfiscussionv7.pptx
NordicHouse 20240116 AI Quantum IFTF dfiscussionv7.pptxISSIP
 
20240104 HICSS Panel on AI and Legal Ethical 20240103 v7.pptx
20240104 HICSS  Panel on AI and Legal Ethical 20240103 v7.pptx20240104 HICSS  Panel on AI and Legal Ethical 20240103 v7.pptx
20240104 HICSS Panel on AI and Legal Ethical 20240103 v7.pptxISSIP
 
Bayesian_40Years_Celebration 20231217 v2.pptx
Bayesian_40Years_Celebration 20231217 v2.pptxBayesian_40Years_Celebration 20231217 v2.pptx
Bayesian_40Years_Celebration 20231217 v2.pptxISSIP
 
NextCollab Hallucinations 202311280 v1.pptx
NextCollab Hallucinations 202311280 v1.pptxNextCollab Hallucinations 202311280 v1.pptx
NextCollab Hallucinations 202311280 v1.pptxISSIP
 
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptxEIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptxISSIP
 
Ntegra 20231003 v3.pptx
Ntegra 20231003 v3.pptxNtegra 20231003 v3.pptx
Ntegra 20231003 v3.pptxISSIP
 
ICServ2023 20230914 v8.pptx
ICServ2023 20230914 v8.pptxICServ2023 20230914 v8.pptx
ICServ2023 20230914 v8.pptxISSIP
 
Spohrer Open Innovation Reflections 20230911 v2.pptx
Spohrer Open Innovation Reflections 20230911 v2.pptxSpohrer Open Innovation Reflections 20230911 v2.pptx
Spohrer Open Innovation Reflections 20230911 v2.pptxISSIP
 
Spohrer Terraces 20230711 v17.pptx
Spohrer Terraces 20230711 v17.pptxSpohrer Terraces 20230711 v17.pptx
Spohrer Terraces 20230711 v17.pptxISSIP
 
Worker Productivity 20230628 v1.pptx
Worker Productivity 20230628 v1.pptxWorker Productivity 20230628 v1.pptx
Worker Productivity 20230628 v1.pptxISSIP
 
Spohrer SIRs 20230511 v16.pptx
Spohrer SIRs 20230511 v16.pptxSpohrer SIRs 20230511 v16.pptx
Spohrer SIRs 20230511 v16.pptxISSIP
 

More from ISSIP (20)

AI and Education 20240327 v16 for Northeastern.pptx
AI and Education 20240327 v16 for Northeastern.pptxAI and Education 20240327 v16 for Northeastern.pptx
AI and Education 20240327 v16 for Northeastern.pptx
 
Semiconductors 20240320 v14 corrected slides.pptx
Semiconductors 20240320 v14 corrected slides.pptxSemiconductors 20240320 v14 corrected slides.pptx
Semiconductors 20240320 v14 corrected slides.pptx
 
Semiconductors 20240320 v14 Narayanasamy event.pptx
Semiconductors 20240320 v14 Narayanasamy event.pptxSemiconductors 20240320 v14 Narayanasamy event.pptx
Semiconductors 20240320 v14 Narayanasamy event.pptx
 
UCSC-SV HCI_Masters 20240308 v13 AI.pptx
UCSC-SV HCI_Masters 20240308 v13 AI.pptxUCSC-SV HCI_Masters 20240308 v13 AI.pptx
UCSC-SV HCI_Masters 20240308 v13 AI.pptx
 
UCSC Tech4Good 20240306 v12 David_Lee Leadership_and_Career
UCSC Tech4Good 20240306 v12 David_Lee Leadership_and_CareerUCSC Tech4Good 20240306 v12 David_Lee Leadership_and_Career
UCSC Tech4Good 20240306 v12 David_Lee Leadership_and_Career
 
Brno-IESS 20240207 service-science ai-era v12.pptx
Brno-IESS 20240207 service-science ai-era v12.pptxBrno-IESS 20240207 service-science ai-era v12.pptx
Brno-IESS 20240207 service-science ai-era v12.pptx
 
Brno-IESS 20240207 v11 service-science ai.pptx
Brno-IESS 20240207 v11 service-science ai.pptxBrno-IESS 20240207 v11 service-science ai.pptx
Brno-IESS 20240207 v11 service-science ai.pptx
 
Brno-IESS 20240205 v9 service-science ai.pptx
Brno-IESS 20240205 v9 service-science ai.pptxBrno-IESS 20240205 v9 service-science ai.pptx
Brno-IESS 20240205 v9 service-science ai.pptx
 
Brno-IESS 20240206 v10 service science ai.pptx
Brno-IESS 20240206 v10 service science ai.pptxBrno-IESS 20240206 v10 service science ai.pptx
Brno-IESS 20240206 v10 service science ai.pptx
 
NordicHouse 20240116 AI Quantum IFTF dfiscussionv7.pptx
NordicHouse 20240116 AI Quantum IFTF dfiscussionv7.pptxNordicHouse 20240116 AI Quantum IFTF dfiscussionv7.pptx
NordicHouse 20240116 AI Quantum IFTF dfiscussionv7.pptx
 
20240104 HICSS Panel on AI and Legal Ethical 20240103 v7.pptx
20240104 HICSS  Panel on AI and Legal Ethical 20240103 v7.pptx20240104 HICSS  Panel on AI and Legal Ethical 20240103 v7.pptx
20240104 HICSS Panel on AI and Legal Ethical 20240103 v7.pptx
 
Bayesian_40Years_Celebration 20231217 v2.pptx
Bayesian_40Years_Celebration 20231217 v2.pptxBayesian_40Years_Celebration 20231217 v2.pptx
Bayesian_40Years_Celebration 20231217 v2.pptx
 
NextCollab Hallucinations 202311280 v1.pptx
NextCollab Hallucinations 202311280 v1.pptxNextCollab Hallucinations 202311280 v1.pptx
NextCollab Hallucinations 202311280 v1.pptx
 
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptxEIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
 
Ntegra 20231003 v3.pptx
Ntegra 20231003 v3.pptxNtegra 20231003 v3.pptx
Ntegra 20231003 v3.pptx
 
ICServ2023 20230914 v8.pptx
ICServ2023 20230914 v8.pptxICServ2023 20230914 v8.pptx
ICServ2023 20230914 v8.pptx
 
Spohrer Open Innovation Reflections 20230911 v2.pptx
Spohrer Open Innovation Reflections 20230911 v2.pptxSpohrer Open Innovation Reflections 20230911 v2.pptx
Spohrer Open Innovation Reflections 20230911 v2.pptx
 
Spohrer Terraces 20230711 v17.pptx
Spohrer Terraces 20230711 v17.pptxSpohrer Terraces 20230711 v17.pptx
Spohrer Terraces 20230711 v17.pptx
 
Worker Productivity 20230628 v1.pptx
Worker Productivity 20230628 v1.pptxWorker Productivity 20230628 v1.pptx
Worker Productivity 20230628 v1.pptx
 
Spohrer SIRs 20230511 v16.pptx
Spohrer SIRs 20230511 v16.pptxSpohrer SIRs 20230511 v16.pptx
Spohrer SIRs 20230511 v16.pptx
 

Recently uploaded

History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxHistory Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxsocialsciencegdgrohi
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Class 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfClass 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfakmcokerachita
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfSumit Tiwari
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,Virag Sontakke
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 

Recently uploaded (20)

History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxHistory Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Class 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdfClass 11 Legal Studies Ch-1 Concept of State .pdf
Class 11 Legal Studies Ch-1 Concept of State .pdf
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application )
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini  Delhi NCR9953330565 Low Rate Call Girls In Rohini  Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,भारत-रोम व्यापार.pptx, Indo-Roman Trade,
भारत-रोम व्यापार.pptx, Indo-Roman Trade,
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 

Science agora 20161106 v2

  • 1. Cognition-as-a-Service (CaaS): A Service Science Perspective Jim Spohrer (IBM) Tokyo, Japan; November 6, 2016 Science Agora http://www.slideshare.net/spohrer/science-agora-20161106-v2 11/6/2016 Understanding Cognitive Systems 1
  • 2. 11/6/2016 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 2 Physics Chemistry Biology Neuroscience Psychology Artificial Intelligence Engineering Management Public Policy Education Design Humanities Natural Systems Cognitive Systems Service Systems
  • 3. Brief History of AI • 1956 – Dartmouth Conference • 1956 – 1981 Micro-Worlds • 1981 – Japanese 5th Generation • 1988 – Expert Systems Peak • 1990 – AI Winter • 1997 – Deep Blue • 1997 – 2011 Real-World • 2011 – Jeopardy! & SIRI • 2013 – Cognitive Systems Institute • 2014 – Watson Business Unit & • True North Brain Chip • 2015 – “Cognition as a Service” on IBM Bluemix 11/6/2016 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 3
  • 4. Intelligence Building Blocks 11/6/2016 Understanding Cognitive Systems 4 • Augmented • Science (Brains) • Design (People) • Business (Value) • Societal (Impact) • Interdisciplinary • Artificial • Learning • Perception • Reasoning • Interaction • Knowledge
  • 5. 11/6/2016 5 1955 1975 1995 2015 2035 2055 Can better cognition-as-a-service help us be wiser? Cognitive Mediator (2035): Tool, Assistant, Collaborator, Coach, Mediator
  • 6. Courses • 2015 • “How to build a cognitive system for Q&A task.” • 9 months to 40% question answering accuracy • 1-2 years for 90% accuracy, which questions to reject • 2025 • “How to use a cognitive system to be a better professional X.” • Tools to build a student level Q&A from textbook in 1 week • 2035 • “How to use your cognitive mediator to build a startup.” • Tools to build faculty level Q&A for textbook in one day • Cognitive mediator knows a person better than they know themselves • 2055 • “How to manage your workforce of digital workers.” • Most people have 100 digital workers. 11/6/2016 6
  • 7. Reality 2.0 Service Platform: Smart to Wise? 11/6/2016 Understanding Cognitive Systems 7 Service Platform CM2 P2 CM1 P1 100x 100x 100x
  • 8. Thomas Friedman • “We are now standing at an ethical intersection we have never stood at before as a species,” Friedman explained as he started to wind down his talk. “At the end of World War II, one country could kill all of us. Now, one person can kill all of us.” 11/6/2016 Understanding Cognitive Systems 8
  • 9. In Summary 11/6/2016 © IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 9 “A service science perspective considers the evolving ecology of service system entities, their value co-creation and capability co-elevation interactions, and their capabilities, constraints, rights, and responsibilities.” Cognitive Systems Entities Service Systems Entities With Cognitive Mediators Add Rights & Responsibilities
  • 10. Jim Spohrer (IBM) Seoul, South Korea; October 13, 2016 Consulting Conference http://www.slideshare.net/spohrer/korea-day1-keynote-20161013-v6 11/6/2016 10 Come visit IBM Research – Almaden in San Jose, CA USA – monthly university day!
  • 11. “The best way to predict the future is to inspire the next generation of students to build it better” Digital Natives Transportation Water Manufacturing Energy Construction ICT Retail Finance Healthcare Education Government
  • 12. Moshe Vardi (Rice) 11/6/2016 Understanding Cognitive Systems 12
  • 13. Alexander Braun (CC) 11/6/2016 Understanding Cognitive Systems 13
  • 14. Alexander Braun (CC) 11/6/2016 Understanding Cognitive Systems 14
  • 15. Progression: Types and Models 11/6/2016 Understanding Cognitive Systems 15 Models (columns) Types (rows) Task & World Model/ Planning & Decisions Self Model/ Capacity & Limits User Model/ Episodic Memory Institutions Model/ Trust & Social Acts Tool + - - - Assistant ++ + - - Collaborator +++ ++ + - Coach ++++ +++ ++ + Mediator +++++ ++++ +++ ++ tool assistant collaborator coach mediator
  • 16. Build: 10 million minutes of experience 11/6/2016 Understanding Cognitive Systems 16
  • 17. Build: 2 million minutes of experience 11/6/2016 Understanding Cognitive Systems 17
  • 18. Value Migration: Hardware < Software < Data < Experience < Transformation 11/6/2016 Understanding Cognitive Systems 18
  • 19. Definitions: Types of Cognitive System Entities (symbol and pattern processing systems) • Socio-Technical (Organization-based) • Businesses • Cities • Nations • Biological (Brain-based) • People • Animals • Technological (Computation-based) • Embodied (Robot, Car, Device) • Virtual (Local, Cloud) 11/6/2016 Understanding Cognitive Systems 19
  • 22. Today’s Talk • Tech Topics • Perspectives • Opportunities • Challenges 11/6/2016 © IBM UPWard 2016 22

Editor's Notes

  1. For permission to reuse – contact spohrer@us.ibm.com Reference: Spohrer, J (2016) Cognition-as-a-Service (Caas): A Service Science Perspective. Tokyo, Japan. November 6, 2016. URL http://www.slideshare.net/spohrer/science-agora-20161106-v2
  2. However, at the end of the day, even with more creative and productive people…. With the 2035 symbiosis of people and their cognitive assistants, we are left trying to explain external phenomena and internal phenomena, as well as to create possible future worlds… The natural sciences of course include physics, chemistry, and biology. The cogntive science are not as well understood, but people are increasing aware of neuroscience (brain science), psychology, and artificial intelligence – which inform cognitive science. Finally, the least understood and newest is service science. Service science is the study of the evolving ecology of service sytem entities with capabilities, contraints, rights, and responsibilities – but also importantly with imagination! The humanities and fiction are a great source of possible future worlds. We just have to design and edcuate the next generation to engineer, manage, and set in place public policy that allows us to realize possible future worlds that we would like to live in. Source: Regis Lemmes http://www.slideshare.net/SalesCubes/sales-cocreation-35336385
  3. The weakest link is what needs to be improved – according to system scientists. Accessing help, service, experts is the weakest link in most systems. By 2035 the phone may have the power of one human brain – by 2055 the phone may have the power of all human brains. Before trying to answer the question about which types of sciences are more important – the ones that try to explain the external world or the ones that try to explain the internal world – consider this, slide that shows the different telephones that I have used in my life. I grew up in rural Maine, where we had a party line telephone because we were somewhat remote on our farm in Newburgh, Maine. However, over the years phones got much better…. So in 2035 or 2055, who are you going to call when you need help?
  4. Here is what I tell students.... ... to try to provoke their thinking about the cognitive era:     (0) 2015 - about 9 months to build a formative Q&A system - 40% accuracy;         - another 1-2 years and a team of 10-20, can get it to 90% accuracy, by reducing the scope ("sorry that question is out of scope")         - today's systems can only answer questions, if the answers are already existing in the text explicitly         - debater is an example of where we would like to get to though in 5 years: https://www.youtube.com/watch?v=7g59PJxbGhY         - more about the ambitions at  http://cognitive-science.info     (1) 2025: Watson will be able to rapidly ingest just about any textbooks and produce a Q&A system         - the Q&A system will rival C-grade (average) student performance on questions     (2) 2035 - above, but rivals C-level (average) faculty performance on questions     (3) 2035 - an exascale of compute power costs about $1000         - an exascale is the equivalent compute of one person's brain power (at 20W power)     (4) 2035 - nearly everyone has a cognitive mediator that knows them in many ways better than they know themselves          - memory of all health information, memory of everyone you have ever interacted with, executive assistant, personal coach, process and memory aid, etc.     (5) 2055 - nearly everyone has 100 cognitive assistants that "work for them"         - better management of your cognitive assistant workforce is a course taught at university In 2015, we are at the beginning of the beginning or the cognitive era... In 2025, we will be middle of beginning... easy to generate average student level performance on questions in textbook.... In 2035, we will be end of beginning (one brain power equivalent)... easy to generate average faculty level performance on questions in textbook....     http://www.slideshare.net/spohrer/spohrer-ubi-learn-20151103-v2 By 2055, roughly 2x 20 year generations out, the cognitive era will be in full force. Cellphones will likely become body suits - with burst-mode super-strength and super-safety features: Suits - body suit cell phones Cognitive Mediators will read everything for us, and relate the information to  us - and what we know and our goals. Think combined personal coach, executive assistant, personal research team.... The key is knowing which problem to work on next - see this long video for the answer - energy, water, food, wellness -  and note especially the wellness suit at the end:     https://www.youtube.com/watch?v=YY7f1t9y9a0&index=10&list=WL Do not be put off by the beginning of the video - it is a bit over hyped and trivial, to say the leasat... but the projects are really good if you have the patience to watch.
  5. For permission to reuse – contact spohrer@us.ibm.com Reference: Spohrer, J (2016) Startup opportunities for cognitive systems. July 8, 2016. URL http://www.slideshare.net/spohrer/cognitive-startups-20160708-v6
  6. By 2036, there will be an accumulation of knowledge as well as a distribution of knowledge in service systems globally. We need to ensure as there is knowledge accumulation that service systems at all scale become more resilient. Leading to the capability of rapid rebuilding of service systems across scales, by T-shaped people who understand how to rapidly rebuild – knowledge has been chunked, modularized, and put into networks that support rapid rebuilding.
  7. Vardi M (2016) Humans, Machines, and Work: The Future is Now. Rice University Lecture. 20161020 URLs: https://www.youtube.com/watch?v=T_u2e4Av9JE&feature=share http://www.slideshare.net/MosheVardi/humans-machines-and-work-the-future-is-now
  8. Braun A (2016) From Eliza to SIRI and Beyond: Promise and Challenges of Intelligent, Language-controlled Assistants (Chatbots). 20161103 URL: http://www.slideshare.net/diannepatricia/from-eliza-to-siri-and-beyond-promise-and-challenges-of-intelligent-languagecontrolled-assistantschatbots
  9. Braun A (2016) From Eliza to SIRI and Beyond: Promise and Challenges of Intelligent, Language-controlled Assistants (Chatbots). 20161103 URL: http://www.slideshare.net/diannepatricia/from-eliza-to-siri-and-beyond-promise-and-challenges-of-intelligent-languagecontrolled-assistantschatbots
  10. Where is the variety? Hardware and even software standardizing into modules and algorithms…. Data will standardize next into categories and types…. Experience is where the uniqueness is, and variety and variability, and identity.
  11. How Does Siri work – local and Cloud http://www.zdnet.com/article/how-apples-siri-really-works/
  12. 3 years ago, Watson demonstrated promise on TV show Jeopardy! Now starting to become reality Overnight success was 6 hard years in the making Trained to tap into the vast domain of knowledge and then rip through it Very first cognitive computing platform Watson has since been applied in the areas you see along the bottom of this chart