2. Hello!
My names Sophie and I'm here today to show you
my ideas into a fresh idea that will boost the profits
and client base of the Northen Echo substantially
and get bring back the brand name of THE Northen
echo to women readers.
“ “My main aim is to please my
client, you.
2
3. The Client
3
You have been commissioned by the Northern Echo
to produce a new magazine or newspaper product.
I will meet my clients brief by doing the following;
Use appropriate language and
image content
4. The Northen Echo
4
- ADVERTISEMENTS
will need to be local
- LANGUAGE
needs to not include taboo
- IMAGES
must by appropriate
- NEEDS
to champion the North East and be relevant to the local
area
My magazine needs to pleaseThe Northen Echo's secondary
audience , therefor..
5. Problems..
5
Problems
Articles that
suite both
primary and
secondary
audience
Nothing
inappropriate
or offensive
NO taboo or
slang
language or
nudity
Solution
Provide
stories that
are suitable
for all ages
Have light energetic
language and image
that are appropriate
and show a window
into the future self!
Cover stories
that are helpful
and give advice
and
information.
Problems I will face withThe
Northen Echo being secondary
audience and the solutions..
6. Audience..
Women
age
between
16-20
Socioeconomic
status
ABC1
Disposable
income
This chart shows the turning wheel that
will make my magazine so successful.
Women 16-20, group ABC1 =
Disposable income.
I have a reasonably young target
audience therefor I had to
produce stories that were fresh
but helpful to a audience that are
entering adult hood.
Fashion
Sleep
Fitness
Beauty
These will be my DPS’s that will feature in my
magazine. They all deal with my target audience
separately focusing on subjects they may be
worried about or may benefit them.
All 4 DPS please the women
audience and are the main 4
problem categories women face.“ “ 6
7. 7
Audience..
APPROPRIATE TOPICS:
Content featured needs to appeal and interest audience.
- AGE RANGE:
It is a large age range; therefore I need to make sure my articles
cover the young to the older.
TRIBE, TOWNIES:
Small tribe, which are always keeping up with
the latest trends
8. Audience
8
Which one of these magazines are you
most likely to read?
A magazine sold in
local newsagents
A free, delivered
magazine
A free suppliment
Would you read a magazine if it came
free with a newspaper?
Yes:4
No:6
I asked my audience to fill in a simple questionnaire to get the best possible
results. Many of the questions were to do with context and layout, but these
questions helped my decide which style of magazine to produce..
9. Genre Re-search..
9
Doing some genre
research helped
me avoid typical
‘women's lifestyle’
stories for example
celeb gossip.
Popular articles
are gone!This
magazine will
show a new
twist. Fresh
colours and
language
Influences: other
magazines have
taught me right
from wrong.
Don’t want to be
the same! I life
difference!
Reason: It’s the
genre I know most
about myself and
the genre I find
most interesting.
10. Typical layout –Woman
on right hand text on life
hand.
Girly color's,
pinks reds.
Pink has
connotations
of fun and
flirty.
Red has
connotations
of confidence
and sexiness.
From top, title,
kicker and 3
columns of
text.Typical of
a Women's
lifestyle DPS.
These few features are already typically conventional
of a women's lifestyle magazine, but my magazine
aims to avoid these features we see over and over
again!
In order to get the best possible research
conducted, I analysed other magazines to
see where there going wrong!
10
11. 11
Window into the future self
Pink: connotations of happiness, girly,
fun, flirty.
Stories women will
be interested in!
Bright colorful
attractive front
cover. Eye-
catching with
interesting stories.
17. DPS2
17
My DPS will be;
(have) colours connotations of sleep and relaxation
Funky
A countdown format
Second person
Informative
Helpful
Restful imagery
Lighting : Butterfly, fill lighting
Layout: mixed about
19. DPS3
19
My DPS will be;
Different
Black and white
Slick
Bold
Catchy
Second person; informative text
Lighting: Shadowed lighting.Very dark features for
the model.
23. DPS4
23
My DPS will be;
Elegant
Fashionable
Professional
Models: professional to give the best view of the clothes.
Lighting: Natural lighting
Backdrop: Alley, rugged back drop
Props:Old fashioned bikes.
24. Fonts used:
24
Leggs: Very Slick and
elegant to reflect the DPS
Fitness: Bold like you should be when
exercising
Makeup: Soft and delicate
25. Schedule
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Deadline for Print: February 25th – 5
days to get in shops anddispatched
Publishing Date: March 1st 2014
Start: January with all DPS
Photo-shoot: 28th January for all DPS
Writing DPS: 17-end of Feb (All DPS)
Sub editing: February 20th-25th
26. Advertising income
26
Rate Card and Advertising Income Estimates
Use your bible and research into similar magazines to help you determine your magazine income
Advert Type Rate Number Total Income
Back cover 840 1 840
Inside front 840 1 840
Inside back 0
Double page spread 3000 1 3000
Full page 0
Half page 0
Quarter page 0
Eighth Page 0
Total Income 3 4680
27. Personnel Costs
27
Editorial Personnel Need Estimates
Use your personnel needs estimates to fill in this sheet
Please make sure that all personnel research is printed off and submitted
Personnel Hours needed Freelance rate Total cost
Journalists 8 80 80
Photographers 7 420 420
Models
Subeditors 9 216 216
Lighting assistant 7 70 70
Make up assistants 2 20 20
Total personnel expenditure 806
28. Overview
28
Income & Expenditure Overview
EXPENDITURE
Editorial Personnel 806
Equipment 486.66
Printing 1315.5
TOTAL EXPENDITURE 2608.16
INCOME
Advertising income 4680
Cover price 0.5
Total sales estimate 2000
Sales income 1000
TOTAL INCOME 5680
NET PROFIT/LOSS 3071.84
