Pitch Powerpoint

1. FOCUSFILM
MAGAZINE
BY:
CHLOE WEEKS

2. MY BRIEF
You have been commissioned by The
Northern Echo to produce a new
Magazine or Newspaper product. Your
product can be in any style or
genre but it must be self financed
through sales or advertising. You
must also produce your magazine for
a specified audience segment within
the 16-25 age group.
“
”

3. HOW WILL I MEET MY BRIEF?
1. Created a Magazine Idea with the
audience of BC1 which is similar
to The Northern Echo
1. Create a Premium Priced magazine
which is made to the highest
quality, similarly to The Northern
Echo
1. Create a Film Magazine which
appeals to a primary audience of
16-18 year olds
1. Create a self financed magazine
which will be sold in local
wholesalers

4. - I have a huge interest in Film Studies due to studying it
at AS and A Level for the past 2 years.
- Film is a broad subject with multiple subtopics that can
be covered within a magazine.
- Their is the gap in the market for a local Film magazine
as the majority of them are hollywood based: Empire and
Total Film
- The amount of people that have an interest in the topic
is huge- whether it be small or large.
WHY FILM?

5. AUDIENCE PROFILE
- Age Bracket of 16-18 year olds
- BC1 Socio-Economic Status
- 60:40 Female to Male gender ratio
- Tribes mix between Vloggers and
Super Fans
- Education Status: Studying in College or
just left - Possibly have a Part Time
Job
- Low Income if Part Time job is
applicable
- Monthly magazine - buying behaviours -
£4.00

6. LOCAL
CONTENT
HOW CAN I TAILOR TO MY AUDIENCE?
BRANDING-
keep interest
REASONABLE
PRICE
BALANCED
TEXT:IMAGE RATIO
USE
STEREOTYPICAL
STYLISTICS FOR
THE GENRE

7. THINGS TO CONSIDER
SECONDARY AUDIENCE -
19-24 year olds; studying a film course at university or that
have an ongoing interest in the subject
The Northern Echo Audience; people who read The Northern Echo
may read my magazine - as I am their client
Taboo Language
Jargon
Subject Specific Lexis
Need to ensure that these features
don’t confuse the secondary audience

8. THINGS TO CONSIDER
LEGAL RESTRICTIONS - CONSTRAINTS:
This organisation ensures that
journalists follow rules which are in
place to protect the public's welfare.
This includes points such as: accuracy,
harassment, privacy etc.

9. NAME
FOCUS
UNIQUE
MONOSYLLABIC
SUBJECT
SPECIFIC LEXIS
SIMILAR LENGTH
TO OTHERS;
EMPIRE...

10. FOCUS GROUP BRIEF
After giving a brief of a Film genre magazine,
here is some of the feedback I received:
“This magazine is
unique with a gap
in the market”
“A whole new audience
of the growing film
students in the area”
“The photography for this
magazine may be an issue”
“the wide range of articles
that could be explored and
written would be fabulous for a
magazine”

11. GENRE RESEARCH

12. GENRE RESEARCH (CONTINUED)
FAMOUS NAMES-
spark interest
MAIN SELL LINE-
EXCLUSIVES
SMALL AMOUNT OF
SELL LINES-
attention to the
imagery
WELL KNOWN
ACTORS-
POSED IMAGERY
LINKED TO ROLE
HOUSE RULE OF 3
COLOURS-
bright and
vibrant
SANS SERIF
FONTS

13. GENRE RESEARCH (CONTINUED) full page
image-
balance
text:image
ratio
quote
inserts,
create
interest
sub-header &
masthead:
show film
title,
assume it’s
a regular of
the magazine
stats- reliable journalist
with correct views
Colours:
black,
white, red
and blue.
Fit with the
theme of the
film and
imagery.

14. FEATURES:
- Exclusive interview with Ellie Edwards
- Representations of Women in Film
- Film and Media university course advice
REGULARS:
- Film Reviews
- Top 10 Films of the Year
CONTENTS

15. FONTS
Minion
Pro:
MF Young &
Beautiful:
BEBAS:

16. MOCK UP 1

17. RESPONSES- MOCK UP 1
POSITIVE:
- Complimenting Colours;
Greyscale and Peach
- Balanced text:image
Ratio
- Mixture of
active/passive imagery
- Q&A style: easy to
understand and read
NEGATIVE:
- Props may not link to
the article
- Tone is dependant of
the interviewee
- The imagery could be
bigger to break up
text

18. MOCK UP 2

19. RESPONSES- MOCK UP 2
POSITIVE:
- Bright and Vibrant
colours
- Active imagery
- Imagery behind the
text adds dimension to
the DPS
- Breakout boxes link to
Q&A style article
NEGATIVE:
- Very plain and blank,
not aesthetically
pleasing
- Article hard to read
- Very spaced out and
white

20. ARTICLE DETAILS
FRONT COVER
TONE- Calm and casual tone.
LANGUAGE- Basic and Simple, Casual: colloquialisms, Ellison.
IMAGERY- Passive, posed, regular clothes- identifiable, window to future
self.
LAYOUT- Image towards the left with sell lines around her.
COLOURS- black, white and DEEP RED.
FONTS- Minion Pro, Mf Young & Beautiful...

21. ARTICLE DETAILS
CONTENTS
IMAGERY- passive, subject orientated, positive.
LAYOUT- simple, basic, plain.
COLOURS- Black, White and Deep Red.
FONTS- BIBAS and Arial.

22. ARTICLE DETAILS
1.CLAIM TO FAME
TONE- Based up the Interviewee’s answers; her responses determine the tone of
the interview.
LANGUAGE- Casual, Informal, 1st person.
IMAGERY- B&W, fun, identifiable, active/passive, natural.
LAYOUT- 2 coloumns, 2 images, basic and simple.
COLOURS- black, white and pastel pink.
FONTS- Minion Pro.

23. ARTICLE DETAILS
2. Oh, How Times Have Changed!
TONE- Calm and casual tone- enjoyable for students.
LANGUAGE- Formal: subject specific lexis & jargon, Casual: colloquialisms.
IMAGERY- B&W, 1900’s-1950’s style; model’s make-up & costume.
LAYOUT- 2 coloumns, 1 full page image, size 9/10 font- longer article.
COLOURS- black, white and DEEP RED.
FONTS- Mf Young & Beautiful,Times New Roman.

24. ARTICLE DETAILS
3.WHERE’S YOUR SCENE?
TONE- Casual and Chatty- easy for the audience to understand.
LANGUAGE- Colloquialisms: identify idiolect- local. 1st& 2nd Person.
IMAGERY- Passive, Posing Students with files etc.
LAYOUT- 2 columns, 2 images, basic and simple. Breakout boxes to add
structure and bounce to the article.
COLOURS- black, white and bright blue.
FONTS- BIBAS and Arial.

25. PREMIUM PRICED STRATEGY
COVER PRICE:
£4.50
MONTHLY
11:5
Article to
AdvertisementPROFESSIONAL &
WELL MADE
GLOSSY FINISH
AESTHETICALLY
PLEASING
16 Pages
LARGER EXPENSES-
MORE ADVERTISING
FRONTLINE
MAGAZINE
DISTRIBUTORS

26. ADVERT TYPE RATE NUMBER TOTAL INCOME
Back Cover 2000 1 £2000
Inside Front 850 1 £850
Inside Back 850 0 0
Double Page
Spread
1200 0 0
Full Page 850 3 2550
Half Page 450 0 0
Quarter Page 300 0 0
Eight Page 150 0 0
Total Income 5
£5400
ADVERTISING INCOME

27. PERSONNEL HOURS NEEDED FREELANCE
RATE
TOTAL COSTS
Journalism 10.5 £15.00 £157.00
Photographer One Day £350.00 £350.00
Models See Above See Above See Above
Make-Up
Assistant
See Above See Above See Above
Lighting
Assistant
See Above See Above See Above
Researcher 6 £25.00 £150.00
Subeditor 5 £20.00 £100.00
Graphic
Designer
4 £30.00 £120.00
Total
Expenditure
£877.50
PERSONNEL
COSTS

28. ARTICLE DETAILS
£1,617.80

29. INCOME
Advertising
Income
5400
Cover Price £4.00
Total Sales
Estimate
6500
Sales Income 26000
Total Income 31400
Net Profit/Loss 28074.7
50%
£15, 700
OVERALL INCOME & PROFIT

30. THANKS FOR
LISTENING!
any
questions?