Better Made is a company proposing to sell desserts like cupcakes, cakes, cookies, and more. Marissa Leong is the CEO and will oversee operations. Jia Min is the CFO responsible for finances. Sophie Loh is the CMO and will handle marketing. Their main competitor is 12 Cupcakes which only sells cupcakes while Better Made offers a variety. They plan to use social media and keep up with dessert trends to promote their products and connect with customers.

1. Better
Made
Marissa Leong -
CEO
Jia Min – CFO
Sophie Loh - CMO

2. Introduction
These are our KEY points:
• Our Company and Products
• Elements of Proposal
These are the ELEMENTS of our proposal
• Market Opportunity
• Market Strategy
• Organizational Development
• Competitive Environment

3. Our Company
• Better Made is the name of our company.
• We sell desserts and will be baking cupcakes,
cakes, cookies and all things sweet.
• They will be designed specially and will be
simple and pastel in colour, since simplicity
and pastel are now the trend.

4. Organisation Development
• Marissa Leong is the leader, CEO and is in
charge of the group activities to make sure
everyone does their job.
• Jia Min is the CFO and will be in charge
finance of the business and calculates the
revenue.
• Sophie is in charge and responsible for the
marketing of business and works on the
company’s websites as the CMO.

5. Competitive Environment
• 12 Cupcakes is a similar store but they only
sell cupcakes while Better Made sells a wide
variety of cupcakes, cakes, meringues and
more pastries.

6. Vision and Mission
• We vision that everyone would be delighted
and happy when they eat the desserts.

7. What is so good about Better
Made?

8. Business Model
• 1 person will probably spend $25.
• 30 customers (online sharing) per day
• 10 customers from retail shop per day
• 40 x $25 = $1000 per day
• $31000 per month = $1000 x 1 month
(estimate 31 days)

9. Business Model
• Ingredients would cost about $150 per week.
• Estimate 3-4 weeks for a month.
• Estimate $525 spend on ingredients per
month.
• $31000 - $525 = $30475

10. Business Model
• 40 customers per day
• 3 Talented bakers
• We pay our bakers around $3500
every month.
• 30475 – (3 x 3500) = We get
around $6658 per month.

11. Business Objective
• Associate with other bakeries
• Be one of the best bakeries in Singapore

12. Page Break
• Cupcakes: One box for $25
• Cookies: One box for $20
• Cakes: $30
• Macorons: One box for $25
• Waffles with ice cream: $6

13. The Keys to Success
• We will be using social media to connect with
our customers.
• Desserts are very popular these days.
• We will also be keeping up the ‘Dessert Trend’.

14. Our Website

15. Our Website

16. Our Website

17. Our Website

19. Video :D
• https://www.youtube.com/watch?v=6Equhwn
7khY&feature=youtu.be

20. Target Consumer Segment
• Our target consumers will be teenagers and
people who like all things “Sugar and Sweet”
related.

21. Marketing Strategies
• We will be promoting our
business on Facebook.
• We also have a website where
customers are able to make their
purchases online.

22. The End
Thank you for your attention ! :D