2. Jessica the Marketer
Background
• Head of Retail Sales Marketing
• Worked for the company for 5 years;
worked her way up from Account
Executive.
Demographics
• Female
• Age 27
• Dual Income: 50,000
• Urban
Identifiers
• Calm Demeanor
• Go Getter
• Genuine personality
3. Jessica the Marketer
Goals:
• Keep Retail partners happy
and promote new products
• Help maintain a strong
respect for the Hershey’s
Company.
Challenges:
• Traveling over 40 hours a
week to Retail Stores in the
region
• Changing the product
placement in stores
How We Help:
• Building relationships with
Retail partners and customers
4. Jessica the Marketer
REAL QUOTES:
• “In an increasingly complex, fast-
paced world, it's a question at the
top of many of our minds lately:
how do we live a balanced
lifestyle?”
• “We believe candy is a treat to be
enjoyed in moderation and as part
of a balanced lifestyle.”
Common Objections:
• I don’t want people to think our
products cause obesity.
• Training people to build these
relationships so sales continue to
grow.
5. Jessica the Marketer
Marketing Messaging:
• Integrated product placement in Retail Stores
Elevator Pitch:
• We give you a professional and personal level of
service to our partners in retail so that it creates a
a way to get the products out to the consumers
while maintaining a global company brands status
