5. Market Opportunity
• My company is positioned to take advantage of the wide
assortment of people that want good quality jewelry.
• This is right for my company because this would be a good
opportunity.
• The low prices and good quality jewelry will attract
customers.
6. Mission Statement
• My mission statement is to provide women with great
quality jewelry for affordable prices.
8. Competitors
• Kay Jewelers is my competitors
• We have lower prices for good quality jewelry
• Their prices
9. Company's Competitive
Advantages
• We will get our name out there
• We will have better quality jewelry for a low price
• My building will be located in a busy area and very colorful
10. Financial Projection
• Inventory and costs will be about $100,000
• Prediction in 3 years of my profit will be $100
• In 10 years my business will have became a franchise
12. S.W.O.T. Analysis
• Strengths: Prices
• Weaknesses: Getting the word out
• Opportunities: The free adverting (Facebook, Twitter)
• Threats: Other jewelry stores
13. Products/Services
• We treat every costumer the same their
jewelry is handled with care they get the
best quality service
14. Market Analysis
• Target audience: People that want good/cheap jewelry
• Competition: Kay Jewelers
• Market trends: Online
• Market research: People are lazy so I can have an online
store
17. Capital Funds Needed
• I need the money to help pay for some of my business
expenses
• Cash flow statement: Will bring in a lot of money due to the
demand of jewelry
• Projected cash flow: $5,000/per month
• Break even analysis: $3,000
19. Training
• Education: Associates degree in business/marketing
• They will have to go through training and they will start at
the bottom and the go up from there
20. Ethics
• We will be approved by the top businesses
• The customers trust is what we worship the most
