PLAN

1. SWEETHEART’S CAFE

2. Sweetheart’s Cafe
Melon Shake – Php. 25.00 per serving
Yema Cake – Php. 25.00 per serving
Potato Cheese Balls – Php. 30.00 (5 pcs) per serving

3. BUSINESS PLAN
I. Business Outline
II. Marketing Plan
III. Financial Plan
IV. People and Action Plan
V. Location
VI. Summary

4. BUSINESS OUTLINE
• BRAND
• LOGO
• MISSION

5. BUSINESS OUTLINE
• BRAND
• SWEETHEART’S CAFÉ
• LOGO

6. OUR MISSION
Sweetheart’s Café features as a School Food
Chain provides unique, affordable and tasteful
products that can give satisfaction to our dear
costumers, thereby achieving sufficient profit
to finance our business.

7. II. MARKETING PLAN
• PRODUCTS AND SERVICES
• ANALYSIS OF THE MARKET AND SURVEY OF
THE COMPETITION
• PROMOTION

8. PRODUCTS AND SERVICES
• PRODUCTION OF FRESHLY COOKED
POTATO CHEESE BALLS
• ASSOCIATED BEVERAGES; MELON SHAKE
• ASSOCIATED DESSERT; YEMA CAKE

9. ANALYSIS OF THE MARKET AND SURVEY OF THE
COMPETITION
• Great amount of potential customers (students and staff) spending
much time in the school campus.
• Target Customers: Students and School Staffs
• Main Competitors: Canteen (Merienda or Snacks), Outside Vendors
(Street Foods), Outside Sari-Sari Store (Snacks and Drinks), though
our product and its brand image is unique of its kind.

10. PROMOTION AND SELLING
STRATEGIES
• Squad’s Chat time - unique possibility to seat neatly
with your friends and discuss latest trends enjoying
your yema cake/potato cheese balls with tasty melon
shake.
• Promotion Strategy – having a nice and refreshing
ambiance with a relaxing music together with the cool
and friendly staff of Sweetheart’s Café while eating or
ordering.

11. III. FINANCIAL PLAN
• START UP COSTS
• BREAK-EVEN POINT

12. START UP COSTS
• Decorations for Location
• Start-up Supplies
• Miscellaneous
Php. 100.00
Php. 1,500.00
Php. 400.00

13. BREAK-EVEN POINT
• Let’s be generous and give us 10 days to earn back
our Php. 2,000.00 in start-up costs.
• That’s Php. 2,000.00/ 10 = Php 400.00 per day.
• Break-even point is Php. 2,000.00 + Php. 2,000.00
profit = Php. 4,000.00

14. IV. PEOPLE & ACTION PLAN
• People Involved
• Roles & Responsibilities
• Our Strategy
• What Will Happen in Two Weeks

15. PEOPLE INVOLVED
• Rose Ann C. Andrada
• financial manager
• controls organizational issues
• Raven Roe S. Cahilig
• operational manager
• controls organizational issues
• Isabel O. Custodio and Era Mie T. Urquiola
• cooking and cleaning staffs
• John Mark S. Sarguilla and Edison P. Macabenta
• selling, greeter and entertaining costumers

16. OUR STRATEGY
• We’ll be friendly and nice to our costumers.
• Do our business, neat, proper and we’ll have a good
service to serve each and everyone.
• We’ll entertain our costumers so that they will not get
bored when waiting their orders.
• We’ll do our best to give the satisfaction of our dear
costumers.
• We also sell our products through online, like
Facebook.

17. V. LOCATION
Sweetheart’s Café is located at Cookery
Laboratory also known as Grade 12 – Gold’s
Room, under Mrs. Wineferl P. Nobleza’s
advisory.

18. VI. SUMMARY
The Sweetheart’s Café offers a variety of
food composed of hot and cold that will
meet the customers’ tastes and needs. With
a friendly-host location, products with
affordable prices and good ambiance will
surely uplift the business profit
competitively.