The document discusses the importance of organizational culture. It defines culture as the behaviors and meanings people attach within an organization, including its vision, values, systems, and assumptions. Every organization has a culture. Culture can be influenced by stressors like fatigue, long hours, and poor leadership. Changing culture involves considering an organization's why and who. Strong cultures are built on core values and discipline. Case studies on Costco and Zappos are provided as examples of companies with strong, positive cultures centered around customer service. The document prompts reflection on an organization's current culture and values, goals, and first steps to improve culture.
5. What is CULTURE?
Culture is the behavior of humans within an
organization and the meaning that people
attach to those behaviors.
Culture includes the organization's vision,
values, norms, systems, symbols, language,
assumptions, beliefs, and habits.
#PIA2015
16. “Costco’s mission is to continually provide our members with
quality goods and services at the lowest possible prices. In
order to achieve our mission we will conduct our business with
the following Code of Ethics in mind:
1. Obey the law
2. Take care of our members
3. Take care of our employees
4. Respect our vendors
#PIA2015
18. “Great companies first
build a culture of
discipline . . . and
create a business
model that fits
squarely in the
intersection of three
circles: what they can
be best in the world
at, a deep
understanding of their
economic engine, and
the core values they
hold with deep
passion.”
19. Core Values
Authenticity - We are true to the outdoors.
Quality - We provide trustworthy products and services.
Service - We serve others with expertise and enthusiasm.
Respect - We listen and learn from each other.
Integrity - We live by a code of rock-solid ethics, honesty and
decency.
Balance - We encourage each other to enjoy all aspects of life.
20. WHY IS CULTURE IMPORTANT?
Employee Retention
Reputation
Productivity
Quality
The Best Marketing Connects.
Connection Forms By Building Relationships
22. • Establishes Link Exchange in 2006
• Sold to Microsoft for US $265M
in 1998
• Invests and becomes CEO of Zappos
in 1999
• Zappos gross revenues eclipse
$1Billion
• Zappos is bought by Amazon for US
$1.2 Billion
• Hsieh makes US $214 Million
24. More difficult to work at Zappos than to get into Harvard
Four Weeks of Training
Offer $2,000 To Quit in Week 1
Offer $3,000 To Quit in Week 2
#PIA2015
33. What is the current culture at your DZ?
What values would you like to
see instilled at your DZ?
Where is your DZ 20 Years from Now?
Does everyone in the organization know
what the company goals are?
What’s the first step to improving your culture?