Our business will sell tea and snacks in four languages and focus on the Asian Canadian market which makes up 17.7% of Canada's population. The goals are to operate a successful tea store, obtain 200 regular customers in the first year, achieve $190,000 in first year sales maintaining a 58% gross margin, and be profitably by the third year. Marketing strategies include surveys, festivals cups, and tastings to promote the unique business and target Asian Canadians. Controlling waste and plastics are also priorities.

1. Introduction
Our business ADVERTISEMENT will be in four different
language
• chai ho Jaye (Indian)
• Let's have tea (English)
• 我们喝茶吧 (Chinese)
• ‫الشاي‬ ‫لنشرب‬ (ARABIC)
Masala chai (/tʃaɪ/; lit. 'mixed-spice tea') is a tea
beverage made by boiling black tea in milk and water
with a mixture of aromatic herbs and spices.
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2. Business Overview
(Pillar 1: Operations
planning and control)
• Customers -1 unique idea in Canada
2 In 2020, a total of 6,095,235 people in Canada
reported having Asian origins,
representing 17.7% of Canada's population.
• Same eaters in Canada-
• INDIA
• EGYPT
• CHINA
• ALGERIA
• SRI LANKA
• NEPAL and much more
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3. Products
• Tea (chai)
• Sugarcane Juice
• Lemonade (lemon juice)
• Sobia (coconut)
• Garlic breads
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4. Business Vision and Goals
• Our main vision is to gain increased customers to our stores and sell more products over the Canada and our
mission is to make a clean plastic free environment in the world.
• Business Goals and Objectives
● To operate a successful tea and chocolate store in Simsbury, employing one to two employees the first year.
● To obtain a minimum of 200 regular customers in the Simsbury market the first year of operation.
● Achieve first year sales of $190,000.
● Maintain an average gross margin of 58 percent.
● To produce a reasonable net profit by the end of the third year of operation.
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5. PEST and SWOT Analysis
Strengths – 1 our main strength
is we have lots of chai drinkers
in Canada
2 unique business
Weakness- We do not have any
machine so may be high waste
Opportunities – 1 target Asian
people in Canada
2 low price best quality because
of knowledge of Indian chai
(import)
Threats – 1 increasing
employee wages
2 we must think about summer
(hot weather)
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6. Six Sigma
• As we know we don’t have to
use so much machines in the
restaurant so the waste will
increase
• According to our pillar
operations planning and control
we will apply six sigma to control
the waste and plan the sales by
which we can lead to a large
production with same raw
materials
• We all are six sigma yellow belts
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7. Competition
o No one compete with
us because
1.Starbucks- high in price
2.Tim Hortons- no tea
3.Second cup café- high
in price, less locations
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8. Suppliers
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Hub of frozen and
dairy products
Certified from
government of
Canada
Express delivery
Low rates because
of Supinder Singh
Import tea
leaves from
India
For frozen goods
and other item
we will buy from
SYSCO

9. Marketing Strategy
We will evaluate our customers how many loyal customers we have on the behalf of that
we will take the financial amount from market.
 we will do surveys on our products by which our product get famous in people
 we will sell different colorful cups on festivals and national holidays which will bond the
heart of the customer
 free tasting to customers in malls and departmental stores
 invite famous celebrities on our restaurant
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10. Promotion
o By making advertisement ads.
o By making social pages on Instagram, Facebook,
TikTok
o Utilize email marketing.
o Issue a press release.
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11. Wastage Reducing
Tactics
• We will place these recycle vending
machines in our stores.
• Customers can get points for putting
trash in the machine.
• Redeem for free chai
• Help in saving the environment.
• Promote green and clean Canada.
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12. Controlling Plastic Use
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13. Advertising
strategies
• YouTube popup ads.
• Flyers with every delivery order
and with newspaper.
• Hire Instagram and Tik Tok
influencers to promote our
brand.
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14. Point system like Tim Hortons and McDonalds
20% off on Tuesdays which will go to orphan
schools
Price-added benefits
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15. Choosing an appropriate
location for store.
Location
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