Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tablescape Diva VC Deck

707 views

Published on

Tablescape Diva VC Deck presented November 14, 2010, Santa Clara University

Published in: Business
  • Be the first to comment

Tablescape Diva VC Deck

  1. 1. Charlene Davis California Program For Entrepreneurship Santa Clara University November 14, 2010 www.thetablescapediva.com www.tablescapemagic.com
  2. 2. Overview • ”Tablescaping” is a new business concept • Tablescaping is decorating any flat surface • “Go To” social media website promotes the products • Site provides “How To” lifestyle tips, trends and tradition ideas • Tablescape Magic™, a unique “niche” tablescaping product
  3. 3. Issue • Time Challenged • Creatively Challenged • Want to feel good about table • Want self accomplishment • Want guests to feel special • Need to go to several stores for products Tablescape Magic™ Is The Answer!
  4. 4. Tablescape Magic™ • We empower women to do it themselves! • Unique coordinated boxed sets • Quickly and easily decorate for holidays, special occasions and family traditions • DVD teaches 3 step method so anyone can create a custom tablescape in minutes • www.tablescapemagic.com
  5. 5. Team Diva • Diva/Charlene Davis – Passion for families and friends gathering around the table – CPA with 28 years of business & finance experience – BS Accounting-San Diego State University • Jeff Davis – CPA with 28 years business development, operations and finance experience – BS Business Economics-UCLA • Joe MacKrell – 30 years in marketing, branding and film and video production – BS Film and Video Production-Brooks Institute of Photography • Advisory Board – Currently in discussions with: • Leading Infomercial Executive • Retail Expert • Social Networking Expert
  6. 6. Who’s Buying? Home Furnishings: • $26.2bn U. S. market • 64% between 35 and 64 years old • 13% spent on decorative items • $2.2bn target market
  7. 7. Industry & Competition Tablescape Magic intersects Home Furnishing and Fabric & Craft industries. • Home Furnishing Industry: – Projected revenue $26.2B in 2010, $29.4B by 2015. (ibisworld) – Stores include Bed Bath & Beyond Inc. and Williams-Sonoma Inc. • Tablescape Magic is unique in today’s marketplace • Tablescape Magic is a niche product. “…it is possible to enter a niche in this industry by offering unique products…”. (ibisworld)
  8. 8. Marketing, www.thetablescapediva.com Customers Retail Pop Culture Fans Diva Site TV Shopping
  9. 9. Revenue Streams • Direct to Consumer, e-commerce – Internet Sales – Infomercial Sales – Women Trade Shows • Tablescape of the Month – Subscription Revenue Model – Auto-ship Program • Retail, Home Shopping Revenue • Advertising Revenue 0 500 1000 1500 2000 2500 3000 Year 1 Year 2 Year 3 Revenueper000 Advertising Subscription E-Commerce Retail
  10. 10. Operations & Development The Tablescape Diva: • Social Community Web Site is created • Diva Internet TV Channel • Tablescape Gadgets • Heritage Cookbook Tablescape Magic™: • 5 kits developed, inventory & operations in place • Web site with e-commerce is operational • Tablescape of the month club • Expand Product Line: – Premium – Printed Fabric – Logo…License…Sports
  11. 11. Financial Need and Exit Strategy • Exit Strategy • Sell to company with complementary product lines: • Better Homes & Gardens • Target Home • Costco-Kirkland • Sell to Direct Sales Company…Partylite Candles, Scentsi or Pampered Chef Inventory 40% Marketing 34% Web Dev 12% Production 10% Other 4% Use of Funds • Financial Need: $250,000 • Cash Flow Positive after 1 year
  12. 12. Why Us? • Hot, New, Trendy, Niche Industry • Right Product, Right Time • Team to Get It Done!
  13. 13. Thank You thetablescapediva.com www.tablescapemagic.com

×