Better made presentation

1. Better
Made
Marissa Leong -
CEO
Jia Min – CFO
Sophie Loh - CMO

2. Introduction
These are our KEY points:
• Our Company and Products
• Elements of Proposal
These are the ELEMENTS of our proposal
• Market Opportunity
• Market Strategy
• Organizational Development
• Management Team

3. Our Company
• Better Made is the name of our company.
• We sell desserts and will be baking cupcakes,
cakes, cookies and all things sweet.
• They will be designed specially and will be
simple and pastel in colour, since simplicity
and pastel are now the trend.

4. Organisation Development
• Marissa Leong is the leader, CEO and is in
charge of the group activities to make sure
everyone does their job.
• Jia Min is the CFO and will be in charge
finance of the business and calculates the
revenue.
• Sophie is in charge and responsible for the
marketing of business and works on the
company’s websites as the CMO.

5. Vision and Mission
• We vision that everyone would be delighted
and happy when they eat the desserts.

6. What is so good about Better
Made?

7. Business Model
• 1 person will probably spend $25.
• 30 customers (online sharing) per day
• 10 customers from retail shop per day
• 40 x $25 = $1000 per day
• $31000 per month = $1000 x 1 month
(estimate 31 days)

8. Business Model
• Ingredients would cost about $150 per week.
• Estimate 3-4 weeks for a month.
• Estimate $525 spend on ingredients per
month.
• $31000 - $525 = $30475

9. Business Model
• 40 customers per day
• 3 Talented bakers
• We pay our bakers around $3500
every month.
• 30475 – (3 x 3500) = We get
around $6658 per month.

10. Business Objective
• Associate with other bakeries
• Be one of the best bakeries in Singapore

11. Page Break
• Cupcakes: One box for $25
• Cookies: One box for $20
• Cakes: $30
• Macorons: One box for $25
• Waffles with ice cream: $6

12. The Keys to Success
• We will be using social media to connect with
our customers.
• Desserts are very popular these days.
• We will also be keeping up the ‘Dessert Trend’.

13. Our Website

14. Our Website

15. Our Website

16. Our Website

18. Video :D
• https://www.youtube.com/watch?v=6Equhwn
7khY&feature=youtu.be

19. Target Consumer Segment
• Our target consumers will be teenagers and
people who like all things “Sugar and Sweet”
related.

20. Marketing Strategies
• We will be promoting our
business on Facebook.
• We also have a website where
customers are able to make their
purchases online.

21. The End
Thank you for your attention ! :D