2. I get chills when an
aesthetically pleasing design
meets technical ingenuity.
- Michelle Meyerff
about me
3. I was tempted by the colorful pages of blue prints,
but it was the introductory quote that inspired me:
“Thebuildingsaroundus havealwaysbeen designed
toinfluencethe waywe see, thinkandmove.”
I see parallels between architecting an iconic structure
and designing an online experience as both consider:
function and aesthetics
to influence
interaction and perception
about me > inspiration
On my father’s kid-barred desk was The GreatBuildersbook.
4. Challengeddaily tobridgethegapbetween businessinitiatives andtechnicalcapabilities.
Enterprise consumer marketer and project development manager with over a decade of
experience in the Fortune 500 technology industry; offering multi-platform expertise for:
Retail e-commerce
Design experience
Product launches
User interface development
Analytical digital channel strategy
Education
MS in Human Centered Design & Engineering
(HCDE), User-Centered Design Concentration
about me > background
6. Simplicity isn't Simple Amazon.com website
Mobile First All Property mobile
Whitespace Architect Nordstrom.com tablet
Vision Collaboration U of Washington kinect
projects
7. Simplicity isn't Simple
Responsibilities
Design, build and track a
highly curated site experience
dedicated to a focused list of
on-theme and relevant
premium products.
Deliver CX enhancements
results and confirm consistent
event messaging while
maintaining brand voice.
.
8. Situation
Seek departure from ASIN-
heavy cluttered pages without
compromising selection.
projects > website > amazon > former treatment 2013
9. Situation
Seek departure from ASIN-
heavy cluttered pages without
compromising selection.
Actions
Designed, architected, and
tested topical buckets over
product type or listings.
projects > website > amazon > designed treatment 2014
10. Situation
Seek departure from ASIN-
heavy cluttered pages without
compromising selection.
Actions
Designed, architected, and
tested topical buckets over
product type or listings.
projects > website > amazon > designed treatment 2014
11. Situation
Seek departure from ASIN-
heavy cluttered pages without
compromising selection.
Actions
Designed, architected, and
tested topical buckets over
product type or listings.
Directed focus on presenting
the top 10 over full selection.
projects > website > amazon > designed treatment 2014
12. Situation
Seek departure from ASIN-
heavy cluttered pages without
compromising selection.
Actions
Designed, architected, and
tested topical buckets over
product type or listings.
Directed focus on presenting
the top 10 over full selection.
projects > website > amazon > designed treatment 2014
13. Situation
Seek departure from ASIN-
heavy cluttered pages without
compromising selection.
Actions
Designed, architected, and
tested topical buckets over
product type or listings.
Directed focus on presenting
the top 10 over full selection.
Equipped customers with
helpful information.
projects > website > amazon > designed treatment 2014
14. Situation
Seek departure from ASIN-
heavy cluttered pages without
compromising selection.
Actions
Designed, architected, and
tested topical buckets over
product type or listings.
Directed focus on presenting
the top 10 over full selection.
Equipped customers with
helpful information.
Results
p Tripled the click rate Y/Y
p 271% Rise in OPS Y/Y
projects > website > amazon > designed treatment 2014
16. Situation
Widget is underperforming.
q Low page per session (1.84)
q Low conversation rate (2.8%)
projects > mobile > all property management > original treatment
17. Situation
Widget is underperforming.
q Low page per session (1.84)
q Low conversation rate (2.8%)
Requirements
User must provide three inputs.
Property Type
Value or Units
Zip Code
projects > mobile > all property management > original treatment
18. Situation
Widget is underperforming.
q Low page per session (1.84)
q Low conversation rate (2.8%)
Former Update
Call only option;
preformed worse.
projects > mobile > all property management > call treatment
19. Situation
Widget is underperforming.
q Low page per session (1.84)
q Low conversation rate (2.8%)
Actions
Designed, architected, and
tested mobile specific UI.
Used radio buttons and slider to
more easily scan/select options.
Specified three steps to set
expectations.
Removed duplicate CTAs to focus
on search.
projects > mobile > all property management > designed treatment
20. Situation
Widget is underperforming.
q Low page per session (1.84)
q Low conversation rate (2.8%)
Actions
Designed, architected, and
tested mobile specific UI.
Used radio buttons and slider to
more easily scan/select options.
Specified three steps to set
expectations.
Removed duplicate CTAs to focus
on search.
Results
Increase in transitions by 209%.
p 30% Rise in page session (2.39)
p 90% Rise in conversation (5.1%)
projects > mobile > all property management > designed treatment
23. Situation
I want to choose how to contact
or connect with a stylist.
projects > tablet > nordstrom > original treatment
24. Situation
I want to choose how to contact
or connect with a stylist.
Actions
Enable user to choose type of
communication and provide
local stylist profiles.
projects > tablet > nordstrom > designed treatment
25. Future Iteration
“Dress Match” allows users to
snap photos of any dress, fabric,
or pattern and the stylist will pull
items to be placed on hold in the
dressing room or provide
recommendations of similar
dresses.
projects > tablet > nordstrom > dreamer treatment
26. Situation
Physical rehab drop-off rate for
senior patients is a pressing issue
due to costly relapses and lasting
physical impairments.
How can patients be motivated
to perform their assigned rehab?
Action
Rehab Through Play
Physical Therapy Simulation Games
Results
Project chosen as one of the four
finalist to present concept to the
Shobe Prize board.
Shobe Prize is an annual
entrepreneurial technology
competition sponsored by HCDE.
.
Collaborative Vison
39. “Michelle is a very well rounded & driven individual that brings
laser focus to everything she works on. Michelle’s passion,
competence, and drive are always a welcome addition to any
project we work on together.” - Georgeo X. Pulikkathara, Microsoft
info@MLMresume.com
www.linkedin.com/michellelmeyer
www.slideshare.net/portfolio-mmeyer-2014
40. AMAZON
Category Management, Kitchen & Dining
Executed results-oriented digital promotions,
search campaigns, and external traffic drivers for
Kitchen & Dining product lines and premium
brands.
Product Management, Kindle
Site Merchandiser for Kindle e-reader and tablet
accessory product lines driving the development
of high-profile Amazon.com webpages, purchase
process up-sale, and customer experience
projects.
MICROSOFT
Senior Website and Project Manager
Project managed large-scale digital initiatives
simultaneously from concept through
execution and optimization for multiple
security initiatives.
Senior Marketing and Comms. Manager
Managed internationally located teams to
produce a subsidiary playbook with guidance
on worldwide best practices, cultural
considerations, and business processes.
Editor's Notes
The NYNY event ran from Dec 27, 2012 to Jan 25, 2013. The NYNY event was divided into two sub-events—“Eat Healthy, Live Better” and “Resolve to Save Money”. The sub-events ran for 2 weeks each. We preserved the 2012 NYNY landing page and re-purposed it for this year’s event in order to maximize SEO efficiency. This landing page was separate from the Kitchen & Dining home page. Last year, the event was strictly editorial whereas, this year, we created merchandising packages for our top strategic vendors and sold them for COOP for two week duration. For event 1, our main sponsors were All-Clad, Brita and Breville. For the second event, sponsors were Mavea, Delonghi, and Applica.
http://www.amazon.com/b?node=8100205011
The Home & Kitchen New Year, New You Event successfully launched last Friday, December 27th. Here are a few highlights:
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
The NYNY event ran from Dec 27, 2012 to Jan 25, 2013. The NYNY event was divided into two sub-events—“Eat Healthy, Live Better” and “Resolve to Save Money”. The sub-events ran for 2 weeks each. We preserved the 2012 NYNY landing page and re-purposed it for this year’s event in order to maximize SEO efficiency. This landing page was separate from the Kitchen & Dining home page. Last year, the event was strictly editorial whereas, this year, we created merchandising packages for our top strategic vendors and sold them for COOP for two week duration. For event 1, our main sponsors were All-Clad, Brita and Breville. For the second event, sponsors were Mavea, Delonghi, and Applica.
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
The NYNY event ran from Dec 27, 2012 to Jan 25, 2013. The NYNY event was divided into two sub-events—“Eat Healthy, Live Better” and “Resolve to Save Money”. The sub-events ran for 2 weeks each. We preserved the 2012 NYNY landing page and re-purposed it for this year’s event in order to maximize SEO efficiency. This landing page was separate from the Kitchen & Dining home page. Last year, the event was strictly editorial whereas, this year, we created merchandising packages for our top strategic vendors and sold them for COOP for two week duration. For event 1, our main sponsors were All-Clad, Brita and Breville. For the second event, sponsors were Mavea, Delonghi, and Applica.
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
http://www.amazon.com/b?node=8100205011
The NYNY event ran from Dec 27, 2012 to Jan 25, 2013. The NYNY event was divided into two sub-events—“Eat Healthy, Live Better” and “Resolve to Save Money”. The sub-events ran for 2 weeks each. We preserved the 2012 NYNY landing page and re-purposed it for this year’s event in order to maximize SEO efficiency. This landing page was separate from the Kitchen & Dining home page. Last year, the event was strictly editorial whereas, this year, we created merchandising packages for our top strategic vendors and sold them for COOP for two week duration. For event 1, our main sponsors were All-Clad, Brita and Breville. For the second event, sponsors were Mavea, Delonghi, and Applica.
The inputs from the user researched influenced our design process:
Uncovered relevant gamification motivation techniques to use as digital-based stimuli
Findings from on-site interviews tailored these motivational triggers to be user specific
Feedback around user activity interests determined the types of game-play options
The inputs from the user researched influenced our design process:
Uncovered relevant gamification motivation techniques to use as digital-based stimuli
Findings from on-site interviews tailored these motivational triggers to be user specific
Feedback around user activity interests determined the types of game-play options
The inputs from the user researched influenced our design process:
Uncovered relevant gamification motivation techniques to use as digital-based stimuli
Findings from on-site interviews tailored these motivational triggers to be user specific
Feedback around user activity interests determined the types of game-play options
The inputs from the user researched influenced our design process:
Uncovered relevant gamification motivation techniques to use as digital-based stimuli
Findings from on-site interviews tailored these motivational triggers to be user specific
Feedback around user activity interests determined the types of game-play options
The inputs from the user researched influenced our design process:
Uncovered relevant gamification motivation techniques to use as digital-based stimuli
Findings from on-site interviews tailored these motivational triggers to be user specific
Feedback around user activity interests determined the types of game-play options
The inputs from the user researched influenced our design process:
Uncovered relevant gamification motivation techniques to use as digital-based stimuli
Findings from on-site interviews tailored these motivational triggers to be user specific
Feedback around user activity interests determined the types of game-play options
The inputs from the user researched influenced our design process:
Uncovered relevant gamification motivation techniques to use as digital-based stimuli
Findings from on-site interviews tailored these motivational triggers to be user specific
Feedback around user activity interests determined the types of game-play options
The inputs from the user researched influenced our design process:
Uncovered relevant gamification motivation techniques to use as digital-based stimuli
Findings from on-site interviews tailored these motivational triggers to be user specific
Feedback around user activity interests determined the types of game-play options
https://www.youtube.com/watch?v=1ConBYAzAfk
Though visually compelling images can have a huge impact on the user experience of your ecommerce site visitors, the images alone can do little to help you convert those visitors into customers. For example, there are times when consumers may come across a fashion trend or exciting look shared by a friend through Facebook or Pinterest, but those shared images do not allow a consumer to purchase that product directly just by clicking on it. These are lost opportunities for a retail marketer.
By making your images or videos shoppable,
For example, Kiosked is a platform that creates embeddable “smart” content that turns visual content into a consumer shopping service.
By making the images shoppable, the brand was able to connect better with its consumers in places where they were more likely to interact, and increase its point of sale.
