IGNOU MBA SOLVED ASSIGNMENTS (JAN 2019

IGNOU MBA SOLVED ASSIGNMENTS (JAN 2019)
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ASSIGNMENT
Course Code: MS-01
Course Title: Management Functions and Behaviour
Assignment Code: MS- 01/TMA/SEM-I/2019
Coverage: All Blocks
Note : Attempt all the questions and submit this assignment on or before 30th April, 2019 to the
coordinator of your study center.
1. What are the assumptions of different decision making models which either describe how
decisions are made, or prescribe how decisions should be made? Identify varying degrees of
knowledge under which the decisions are made. Explain with examples, you are familiar with.
Briefly describe the context and the organization, you are referring to.
2. Define and describe strategic and operational planning. What are the essential steps involved
in planning for an enterprise? Explain with the examples you are familiar with. Briefly introduce
the organisation, you are referring to.
3. Briefly describe the responsibilities a professional manager has towards various stakeholders
with respect to sustainability of a business organisation. Explain with examples you are familiar
with. Briefly describe the organisation, you are referring to.
4. What is the process of communication? What are the intentional and unintentional barriers that
prevent communications to be effective? What measures can be taken to prevent these barriers.

Explain with examples you are familiar with. Briefly describe the organisation, you are referring
to.
ASSIGNMENT
Course Code : MS - 2
Course Title : Management of Human Resources
Assignement Code : MS-2 /TMA/SEM – I/2019
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the
Q1. Explain how environmental perceptive of HRM helps in developing effective Human
resource management system. Explain why personnel research is a major component of HRM
function.
Q2. Discuss in detail why Socialisation, Mobility and separation are important things to consider,
in order developing effective and efficient workforce within an organisation. Explain how
compensation structure of an organisation proved to be a motivator for employees.
Q3. Why there is a need of Human resource planning and what major problems an organisation
may encounter during HRP process? What are the focal point of Job analysis and why critical
incident technique is one of the effective techniques of Job analysis?
Q4. Explain how HRIS transforming HRM and simplifying performance appraisal process? How
competency mapping can help in building trust between employees and managers?
Q5. What is team efficiency and role efficacy? How these can be enhanced? Discuss how
grievances can be identified and redressed? Explain how trade unions and employer association
strengthens the status of employer employee relations.
ASSIGNMENT
Course Code : MS-03
Course Title : Economic and Social Environment
Assignment No. : MS-03/TMA/SEM-I/2019
Note : Attempt all questions and submit this assignment on or before 30th April, 2019 to the
coordinator of your study centre.
1. What do you understand by social responsibility of business? Discuss in detail the arguments
for and against business assuming social responsibility citing examples.
2. Explain the importance and objectives of public sector and analyse how far these objectives
have been achieved.

3. Examine the growth of Small Scale Industry (SSI) in the post-reform period and briefly
discuss the measures to overcome the constraints faced by SSI.
4. State the merits and demerits of foreign capital. Briefly discuss India’s foreign investment
policy in the post reform period.
5. Discuss the overall impact of Industrial Policy 1991on Indian industry.
6. Write short notes.
(a) Inflation
(b) Development Banks
(c) Role of Government
(d) EXIM Policy

ASSIGNMENT
Course Code : MS-04
Course Title : Accounting and Finance for Managers
1. Why are Accounting Practices Standardised? What progress has been made regarding
Standardization of Accounting Practices in India?
2. What do you understand by the term Working Capital? Why is it required in a business and
how do you determine the requirement of Working Capital in a Business?
3. You are required to compute all Variances for ABC Ltd. The company is producing a single
product for which the standard cost data per unit of output is as given below:
Direct Material 20 Kg @ Rs 10 per kg
Direct Labour 12 hours at Rs 5.50 per hour
Variable Overheads 12 hours at Rs 10 per hour
Fixed Overheads Rs. 9,00,000 per month based on a normal volume of 60,000 direct labour
hours
Selling Price Rs 600 per unit
The costs incurred and other relevant information for the month of November 2018 are as under.
Direct Material used 1,00,000 Kg at a cost of Rs. 10,50,000
Direct Wages Paid Rs 3,10,000 for 62,000 hours worked
Overheads Rs. 15,26,000 out of which a sum of Rs. 9,40,000 is fixed.
Actual Output Rs. 4,800 units sold for Rs. 28,32,000.
Assume no stocks of work-in-progress or finished goods at the beginning or at the end of the
month.
4. XYZ Ltd. is planning to invest 20,000 crore in a project which is expected to generate Cash
Flow, over the next ten years, as follows.
Project Cash
Flow over
the years of
XYZ Ltd.
Year
Cash Flow
(in crores)
Year Cash Flow
(in crores)
0 -20,000 6 4,000
1 1,000 7 5,000
2 1,700 8 5,500
3 2,000 9 5,500
4 2,500 10 5,500
5 3,000 - -

The WACC of the project is 10%. Compute the NPV and IRR of the Project. You are supposed
to advise XYZ Ltd on the basis of your findings whether it should accept or reject the project
under consideration.
5. Discuss the purpose of dividend policy. What are the different types of dividend policies?
Describe the factors that affect dividend decisions.
ASSIGNMENT
Course Code : MS-05
Course Title : Management of Machines and Materials
Assignment No. : MS-05/TMA /SEM-I/2019
1. “Materials handling is the art and science involving the movement, packaging and storing of
substances in any form”. In the light of statement, explain the objectives and types of material
handling system.
2. What do you understand by work measurement? Explain the various principal techniques used
to measure work.
3. What do you understand by the term maintenance management? Discuss the various types of
maintenance systems?
4. Define Value Engineering. Briefly explain the seven phases of value engineering job plan.
5. “Classification of materials involves grouping of items according to some criteria”. What are
the criteria on the basis of which materials are classified? Explain briefly.
6. Write short notes on any three of the following:-
(i) Behavioural Dimensions of Job Design.
(ii) Plant Layout Factors
(iii) Line of Balance (LOB) for production Control
(iv) Input-Output Waste (I-O-W) Model
(v) Role of Scientific methods in Operations Management
ASSIGNMENT
Course Title : Marketing for Managers
Assignment Code : MS-06 /TMA/SEM - I/2019

1. (a) What do you understand by the terms “Needs and Wants”? Why and when these terms
assume significance in the context of marketing. Elaborate with a hypothetical example of your
choice.
What is marketing? Discuss the various tasks necessary for successful marketing.
(b) Distinguish strategy from marketing strategy. Explain the process involved in the formulation
of marketing strategy for the following:-
(i) Knocked down furniture.
(ii) Battery operated small sized passenger car
2. (a) What is a product? When and why do firms generally diversity their product portfolio?
Discuss with an example from FMCG category.
(b) Describe the concept of Product Life Cycle (PLC). Select any two brands in the recent past
where PLC concept was considered as tool for market development. Discuss.
3. (a) Distinguish product from Brand. What are the various branding decisions that are available
for marketers with regard to brand name situation in the following:-
(i) New Product offering by the firm.
(ii) Premium/Niche variant of an existing product.
(b) Discuss the major determinants of pricing and their limitations if any for the following:-
(i) FMCG Product
(ii) Home Appliances (Non electronic)
(iii) Cab Services for an organized player
4. (a) What is personal selling? Discuss the steps involved in the selling process for the
following:
(i) Software product for Banking Sector
(ii) Industrial Water Purifier.
(b) What is sales forecasting? Select the most commonly used methods by the marketers and the
reasons for their choice.
Explain the role of distribution channel in the success of a brand.
ASSIGNMENT
Course Code : MS-07
Course Title : Information Systems for Managers
Assignment Code : MS-07/TMA/SEM-I/2019
1. “Communication is the transmission of a signal by a way of particular medium from a
sender to a receiver.” In the light of statement explain the pathway/ mediums through

which communication takes place.
2. What is a computer virus? Explain the various types of viruses and how to prevent these
viruses?
3. What are the managerial decisions? Explain the various types of managerial decisions. Which
one is preferred in what situations?
4. “If a firm doesn’t want to use its own internal resources to build and operate information
systems, it can hire an external organization that specializes in providing these services”. Explain
the above statement with the help of advantages and disadvantages of outsourcing.
5. What do you understand by the term data models? What are the various types of data models?
Explain them in brief.
(i) Operating System
(ii) Organization and Information System-Two-way-relationship
(iii) Marketing Management Sub-System
(iv) Transaction Processing Systems (TPS)
(v) Operational database vs Data Warehouse.
ASSIGNMENTS
Course Code : MS 08
Course Title : Quantitative Analysis for Managerial Applications
1. “The field of statistics provides the methods for collecting, presenting and meaningfully
interpreting the given data”. What are these methods? Explain them.
2. You are supplied the following data about height of boys and girls studying in a college.
Boys Girls
Number 72 38
Average height (inches) 68 61
Variance of distribution 9 4
You are required to find out:
(a) In which sex, boys or girls, is there greater variability in individual heights.
(b) Common average height in boys and girls.
3. In an aptitude test administered to 900 college students, the mean is 50 and the standard
deviation is 20. Find:-
(i) The number of students securing between 30 and 70.

(ii) The number of students exceeding the score of 65.
(iii) The value of the score exceeding by the top 90 students.
4. Strength tests carried out on samples of two yarns spun to the same count gave the following
results:-
No. in sample Sample mean Sample variance
Yarn A 4 50 42
Yarn B 9 42 56
The strength are expressed in pounds. Does the difference in mean strengths indicate a real
difference in the mean strengths of the yarns? Apply appropriate test and comment.
(i) Type I and Type II error
(ii) Primary Data vs Secondary Data
(iii) Correlation Coefficient
(iv) Probability Sampling Methods
(v) Guidelines for choosing the classes.
ASSIGNMENT
Course Code : MS-09
Course Title : Managerial Economics
1. Discuss the fundamental nature of Managerial Economics. How are the three choice problems
of an economy solved?
2. Briefly discuss the determinants of demand. Explain graphically increase and decrease of
demand.
3. Explain the increasing, constant and decreasing returns to scale. Use diagrams to substantiate
your answer.
4. Explain Price Rigidity and Kinked Demand Curve under Oligopoly.
5. What is Two- Part Tariffs and how it is determined?
6. Write short notes on any two of the following:-
(a) Opportunity Cost Principle
(b) Income Elasticity of Demand
(c) Economies of Scope

ASSIGNMENT
Course Title: Organisational Design, Development and Change
1. Describe any three organizational structures and their advantages and limitations. Illustrate
with reference to an organization you are familiar with how restructuring help in the
effectiveness of their organization.
2. Discuss the importance of quality of work life in the present day work – situation. Comment
on the quality of working life at your present workplace or a workplace you are familiar with and
if there needs any improvement suggest methods.
3. Explain how organizational analysis helps in the development of an organization. Illustrate an
intervention which is used for the development of the organization which you are familiar with.
Briefly describe the organization you are referring to.
4. What is an interview? Discuss how different types of interview methods citing examples.
5. Briefly describe the competencies required for a change agent and discuss the diverse roles of
a change agent.
ASSIGNMENT
Course Code : MS-11
Course Title : Strategic Management
1. Explain the purpose of strategy? What are the different levels of strategy in an organization?
Discuss these levels with the help of an illustration.
2. Discuss as to why the organizations pursue strategic alliances? Explain with the help of a
recent strategic alliance.
3. What do you understand by a Balanced Scorecard (BSC)? What are the challenges faced by a
strategist while developing and implementing a BSC? Discuss.

4. What is an organizational culture? Is there a relationship between service and culture of an
organization? Justify with the help of an example.
5. Discuss why evaluation of a strategy is important for an organization. Support your answer
with the help of an example from the business world.
ASSIGNMENT
Course Code: MS - 21
Course Title: Social Processes and Behavioral Issues
Assignment Code: MS-21/TMA/SEM-I/2019
Note: a. There are two sets of assignments. Set A is for the students who have registered for MS
21 prior to January 2018. Set B is for students who have registered for MS 21 in January, 2018
and after.
b. Attempt all the questions and submit this assignment on or before 30th April, 2019 to the
SET A
1. Describe the emerging scenario of organizations. Explain the steps to be taken by management
into bring in the mindset of employees conducive to changing reality of business in an
organization you are aware of. Briefly describe the organization you are referring to.
2. Describe the socialization process. How does socialization influence on personality, attitudes
and values? Explain with the help of examples from the organization you are aware of. Briefly
describe the organization you are referring to.
3. What is persuasion? Explain the relevance of persuasion in organizations citing examples.
4. Briefly discuss how organizational culture can be developed and describe the attributes of
work culture and their relevance.
5. Define political behaviour and enlist the factors that contribute to organisational politics citing
examples.
SET B
1. Explain behavior modification process citing suitable examples.
2. Discuss the benefits of CSR and enumerate the current status of CSR in India citing examples.
3. What are the basic elements in perceptual process? Discuss the factors influencing perception
with the help of examples.
4. Explain what is diversity at workplace and the reason behind rise of diversity. Illustrate with
suitable examples.
5. Discuss the modern theories of leadership citing few organizational examples.
ASSIGNMENT
Course Code: MS-22
Course Title: Human Resource Development
Assignment Code: MS- 22/TMA/SEM-I/2019

1. What is Cognitive Age? Discuss what an employee wants in a career and the career problems
usually encountered in the process. Briefly discuss individual and organizational strategies for
career development. Explain with examples, you are familiar with. Briefly describe the
organistion, you are referring to.
2. What is Competency Mapping? What purpose does it serve in an organisational set up?
Discuss the steps involved in Competency mapping. Explain with examples you are familiar
with. Briefly describe the organisation, you are referring to.
3. Define and differentiate between profession and occupation. What are the requirements to be
called a ‘HRD professional’? Briefly discuss the knowledge base of HRD in India. Cite suitable
examples.
4. Define HRD and explain its salient features. Briefly describe how to manage technological
change in an organizational setup. Explain with relevant examples, you are familiar with. Briefly
describe the organisation, you are referring to.
ASSIGNMENT
Course Title: Human Resource Planning
Assignment Code: MS-23 /TMA/SEM - I/2019
1. Describe the review process of human resource planning. Discuss how it balances the
competing and conflicting elements.
2. What do you mean by job analysis? Describe various methods of collecting information for
job analysis.
3. What is Orientation? Explain the importance of Orientation and tell how you would orient a
new management trainee?
4. Explain the significance of Information System in Human Resource management. Describe
the various approaches to managing information at the macro and micro level.
5. What is recruitment? Explain the methods and techniques of recruitment. Discuss several
advantages of recruiting from internal sources and external sources.

ASSIGNMENT
Course Title : Employment Relations / Industrial Relations
Assignement Code : MS-24 /TMA/SEM – I/2019
Q1. Discuss in brief various privileges and rights enshrined in Indian constitutions for fair labour
practices? How employer organisation, manager union and trade union in India has transformed
the relation of employer and employee.
Q2. What are the recent trends in the labour supply that fluctuates with demographic, economic
and societal conditions? Explain with the help of examples how collective bargaining in private
sector is different from public sector.
Q3. Articulate various issues involved in the Participative Forums in India and how these forums
should be design to address these issues.
Q4. How leaders perform a significant role in strategic management? What do you understand by
corporate culture and relevance of ethics and values for a corporate culture?
Q5. How globalisations exert influence on employment relation? “Individualism vs.
Collectivism” and “Trust and integrity” are key recent developments in employment relation for
an effective employer- employee relationship, explain.
ASSIGNMENT
Course Code : MS-41
Course Title : Working Capital Management
1. What are the major changes that were made by RBI in the Fifth Bi-monthly Monetary Policy
statement for 2018-19?
2. You are required to suggest XYZ Ltd. as to which Credit Policy it should adopt. The company
has a present annual sales level of 10,000 units at Rs 300 per unit. The Variable cost is Rs 200
per unit and the Fixed costs amount to Rs 3,00,000 per annum. Presently the company allows 1
month credit period which it intends to increase to 2 months and 3 months. The estimates made
are as follows:
Credit policy Existing 1
month
Proposed
2 Months 3 Months

Increase in
Sales
- 15% 30%
% of Bad debts 1% 3% 5%
There will be increase in fixed cost by Rs 50,000 on account of increase in sales beyond 15% of
present level. The company plans on a pre-tax return of 20% on investment in Receivables.
3. Taking a Suitable Example explain how Permissible Bank Finance can be assessed under the
First, Second and Third method of Lending. How do these methods differ from each other?
4. If you are a Finance Manager of an MNC, what circumstances would you consider using
Euro-Currency Markets? Also explain why you have selected these markets instead of borrowing
from Domestic Markets.
ASSIGNMENT
Course Code : MS-42
Course Title : Capital Investment and Financing Decisions
1. What do you understand by cost of capital? Explain in detail how the cost of capital for
various components of capital is computed?
2. What do you understand by project planning? Explain the various aspects on which Economic
Appraisal of a project is done.
3. What is project risk? Explain the various techniques used for measurement of project risk.
4. Explain in detail the various non traditional financial arrangements through which long term
financing can be procured.
5. What is financial engineering? Discuss the factors that have contributed to the evolution of
financial engineering?
ASSIGNMENT
Course Code : MS-43
Course Title : Management Control Systems

1. Explain the concept of Strategy. Discuss the Models which are used for formulating Business
unit Strategies.
2. What is Transfer Pricing? Describe the ARM’s Length Principle and its Applications in detail.
3. In an Organization of your choice try to find out the type of short term and long term incentive
plans that are being followed by the Organisation. Give a detailed report of your findings.
4. Design a Management Control System for an Organization which is working in the field of
training Local Farmers for Organic Farming.
5. Study the case of ‘Dakshin Rasayan Nigam Limited’ and answer the questions given at the
end of this case.
ASSIGNMENT
Course Code : MS-51
Course Title : Operations Research
Coordinator of your study center.
1. Solve the following problem through SIMPLEX method.
Minimize Z = -3x1+x2+x3
Subject to
x1-2x2+x3≤11
-4x1+x2+2x3≥3
-2x1 +x3=1
x1≥0, x2≥0 and x3≥0
2. A refueling station is served by a single pump machine for providing service to the petrol
vehicles. The arrival process has shown that the distribution of times between arrivals is negative
exponential with a mean of 10 minutes. Similarly, service times were found to be adequately
described by a negative exponential distribution with a mean of 6 minutes. Waiting space is
unlimited. Determine:
(i) Probability that the customer has to wait.
(ii) Mean number of customer in the system.
(iii) Percentage utilization of the service station.
(iv) Steady-state probability of having four customers in the system.
3. “In a goal programming, we attempt to “satisfy‟ or come as close as possible to satisfying the
various goals,” Discuss.

4. What is simulation? Describe the simulation process. State the major two reasons for using
simulation to solve a problem. What are the advantages and limitations of simulation?
5. Write short notes on any five of the following:
(a) GOAL Programming
(b) GOMORY‟s cutting plane Algorithm
(c) Selective Inventory Control
(d) Pure and Mixed Strategy
(e) Sensitivity Analysis
(f) Monte Carlo Simulation
ASSIGNMENT
Course Code : MS-52
Course Title : Project Management
1. Describe the important phases of a project life cycle. What are the outlines of opportunity
studies in project management? How do these impact project feasibility studies?
2. “Doubled Project Report (DPR) forms the foundation on which the entire superstructure of the
project is built – if it is weak, project cannot weather the turbulent times ahead.” Bring out the
do‟s and don‟ts of a good DPR.
3. What should be the decision criteria for selecting a suitable method for demand forecasting?
Discuss the various methods of economic analysis of project from societal viewpoint.
4. “Meticulous Management of activities on the critical path is crucial to completing projects on
time.” How can we „beat‟ the critical path and improve our on-time performance?
5. Explain the importance of „project review‟ in the context of control of a project. How are
cybernetics concepts applied to project management?
ASSIGNMENT
Course Title : Production/Operations Management
Assignment Code : MS-53/TMA/SEM - I /2019
1. What do you understand by the term forecasting? Explain the steps in forecasting process.

2. What is job design? What are the various traditional engineering techniques and behavioural
approaches of job design? Explain behavioural approaches in detail.
3. “Several rules have been developed to decide the next job to be selected from amongst the
various jobs waiting for loading on the machine”. Discuss these rules? Also explain the general
principles of scheduling.
4. “As per major activity groups involved in materials management in any manufacturing
organization, several issues emerge, which need to be considered while discharging its
functions”. What are these issues? Explain in brief.
(a) Upcoming issues of Production systems.
(b) Operations sub-systems that need forecasting.
(c) Conventional approach for developing product layout
(d) Just-in-time (JIT)
(e) Chronic and Sporadic Losses
ASSIGNMENT
Course Code : MS-54
Course Title : Management Information Systems
1. “The way organizations cannot exist without MIS, even information does not exist without
organization.” Discuss.
2. Describe the major phases in MIS design. Can you compare these phases with Research and
development projects?
3. Trace the evolution of data modeling concepts with examples which are different from the
ones given in the preceding text.
4. Outline the basic sequence of steps to acquiring a DMBS. What steps are the mists important?
Why should an organization be careful about placing over reliance on “benchmark” tests in
selecting a DBMS?
5. Differentiate among Trojans, Worms and Viruses. Give one example for each. “Computer
virus is a major threat to computer security”. Justify the statement.
ASSIGNMENT

Course Title : Consumer Behaviour
1. What do you understand by the term ‘consumer behaviour’? Discuss the applications of
consumer behavior in marketing.
2. What is organisational buying behavior? Discuss the characteristics of organizational buying
that distinguish it from individual buying.
3. What is meant by consumer perception? Discuss the stages of perception with the help of
suitable examples.
4. What is a reference group? Name two reference groups that are important to you. In what
ways do they influence you in your purchasing behaviour?
5. How do family life cycle stages affect the consumption patterns? Give its implications for the
marketer of domestic holiday packages.
6. As a retailer of readymade garments propose how you would use lifestyle approach to succeed
in your venture.
ASSIGNMENT
Course Title : Sales Management
1. (a) What are the major objectives of Sales Management in an enterprise? Discuss the role and
responsibilities of a Sales Manager with the firm you are associated or familiar with.
(b) Distinguish Personal Selling from Direct Marketing. What are the requisite qualities and
abilities of a good sales personnel? Elaborate.
2. (a) Discuss the stages in personal selling process. Is it necessary that the salesman should
follow all the stages? If yes or no, illustrate with suitable examples in either case.
(b) List out and discuss with suitable examples the various types of selling skills that the field
sale personnel should possess in discharging their responsibilities.

3. (a) Make an attempt to study the sales force management of a firm you are associated or
familiar with and analyze the job analysis and job description of each sales job in practice.
(b) What is the criteria to identify the relevant recruitment sources for hiring salesman? Discuss
each of these source and highlight their inherent benefits.
4. (a) What are the objectives of training of sales force? Describe the various methods of
identifying training needs in the following situations.
(i) OTC Products sales man
(ii) Door to Door salesman (Home appliances)
(iii) Industrial Water Cooler (Institutional salesman)
(b) Explain the purpose and the need for sales control in sales function with an example. Discuss
the various methods used to control the performance of sales personnel and bring out the
limitations if any in each of these methods.
ASSIGNMENT
Course Title : Product Management
1. Distinguish between convenience, shopping and speciality goods giving suitable examples.
2. Taking the example of ready to eat snacks, explain how you can generate new product ideas
using:
(a) Attribute analysis
(b) Focus groups
3. Discuss the various functions performed by packaging in marketing of consumer goods giving
suitable examples.
4. Taking the example of any product of your choice, explain how a company’s marketing mix
strategies may vary depending on different stages of its product life cycle.
5. What do you understand by the term ‘product positioning’? Explain the alternative basis of
positioning that you can apply for cooking oil.
6. What are the objectives of test marketing? How would you go about test marketing a new
breakfast cereal?
ASSIGNMENT

Course Title : International Marketing
1. A garment manufacturer presently operating in domestic market only wants to go
international. Advise the organization regarding various options available to reach foreign
markets.
2. What do you understand by the term ‘Political Risk’? Explain the strategies available to
international marketers for managing political risks in the post-investment period.
3. Explain the contents and significance of the following documents.
(a) Bill of lading
(b) Letter of credit
4. Why do you think a company should or should not market the same product in the same way
around the world? Discuss giving suitable examples.
5. Explain the scope of international marketing research. How does internet affect international
marketing research?
6. What is the effect of ‘terms of delivery’ on the price to be quoted by an exporter? Explain
giving an example.
ASSIGNMENT
Course Title : Marketing of Services
1. Give examples of services that are high in credence qualities. How do high credence qualities
affect consumer behaviour for these services?
2. Discuss the importance of physical evidence in the context of airline industry.
3. As a manager of a full service restaurant, what strategies would you use to overcome demand
and supply challenges?

4. Study ‘Activity 4’ given in section 10.5 of Unit 10, Block-3 of your course material and
prepare your plan of action for the same.
5. ‘Pricing strategy includes much more than determining what to charge’? Examine the
statement with regards to pricing of services, giving suitable examples.
6. Assume you are the marketing manager of a company marketing consumer durables like
refrigerators, washing machines etc. What product support services would you provide to the
customers to have a competitive advantage?
ASSIGNMENT
Course Code : MS-91
Course Title : Advanced Strategic Management
1. Explain the major components of corporate strategy. What are the various levels at which
strategy may exist?
2. What is the need for corporate governance? What are the major recommendation of Kumara
Mangalam Committee Report on corporate governance.
3. “Different market structures adopt different pricing strategies”. Discuss each pricing strategy
with reference to different market structures.
4. Discuss the characteristics of innovative organizations.
5. Describe the scope and objectives of social audit and discuss the various types of social audit.
6. Write short notes:
(a) Stable Environment
(b) Business Ethics
(c) Corporate Policy
(d) Development of R&D Strategy.
Course Title: Management of Public Enterprises
Assignment Code: MS-92/TMA/SEM - I/2019

1. Discuss the rationale behind formation of Public Sector.
2. Briefly discuss the recommendations of various committees on corporate governance.
3. Discuss the objectives of Performance Evaluation in Public Enterprises.
4. Define collective bargaining. Explain the origin and history of collective bargaining.
5. Briefly discuss the strategic issues involved in disinvestments.
(a) Autonomy and Accountability
(b) Central Vigilance Commission (CVC)
(c) State Level Public Enterprises (SLPEs)
ASSIGNMENT
Course Title : Management of New and Small Enterprises
Assignment Code : MS-93/TMA/SEM - I /2019
1. What are the support needs required for making the business environment conducive for the
development of MSMEs?
2. How does the company make decision regarding its final product/service design?
3. Describe a Company. Explain the characteristics of a company.
4. Describe market segmentation. How is market segmented on the basis of many defining
variables?
5. Explain whether family business is a viable proposition in the present times?
(a) Entrepreneurial competencies
(b) Marketing Orientation
(c) Working capital computation.
ASSIGNMENT
Course Code : MS-95
Course Title : Research Methodology for Management Decisions

1. Describe the terms “Unit of analysis”, “Characteristics of Interest” and “Decision-Making
Unit”. Why is there confusion between the first two?
2. What is stratified sampling? How allocation of sample to different strata is done? Discuss the
benefits of such an approach.
3. What is the objective of doing factor analysis? Explain the terms involved in Factor Analysis?
How many factors one need to take.
4. A physical instructor claims that a particular exercise when done continuously for 7 days
reduces body weight by 3.5 kg. Five overweight girls did the exercise for 7 days and their body
weight were found as under:
Girls 1 2 3 4 5
Weight before
Exercise
70 72 75 71 78
Weight after
exercise
66 70 72 66 72
Making use of the sign test, verify the claim at 𝛼 = 0.05 that the exercise reduces weight by at
least 3.5 kg.
5. Discuss the major elements of communication dimensions that are relevant to a presentation.
ASSIGNMENT
Course Code : MS-423
Course Title : Marketing of Financial Services
1. Explain the characteristics of services and discuss the implications that they create for
marketers of financial services.
2. What are Pricing Objectives? Explain the various pricing methods and discuss the traditional
pricing approach used by the banks.
3. Briefly explain traditional instruments used for project financing. Discuss in detail the new
financial instruments used for project financing.
4. Differentiate between life and general insurance and explain the strategy to expand insurance
business in rural areas.
5. What are the emerging issues in the financial services marketing? How these issues are
necessitating change in the marketing of financial services?

ASSIGNMENT
Course Title : International Banking Management
1. Explain the role of International Monetary Fund (IMF) and discuss the different financing
facilities extended by IMF to its member countries. Comment, briefly, on the trends of financing
by the IMF to its member countries in the last two years.
2. What is the rationale for ‘Regulation’ of International Banking? Explain the different forms of
regulation.
3. Explain the importance of ‘Choice of Law’ in the context of International Banking and discuss
the factors influencing the Choice of Law.
4. Meet the Bank Manager of your choice and discuss with him/ her, the role of a Corporate
Treasury and the traditional activities in which they are involved. Write a note on your
discussions.
5. Discuss the different types of financial risks that are relevant for International Banking.
ASSIGNMENT
Course Title : Electronic Banking and IT in Banks
Assignment Code : MS-425/SEM-I/2019
Note: Attempt all the questions and submit on or before 30th April, 2019 to the
1. What do you understand by Decision Support System (DSS)? Explain the Interactive decision
making process of DSS and its essential characteristics.
2. Meet the Bank Manager of your choice and discuss with him/her the Magnetic Ink Character
Recognition (MICR) technology used in the clearing house operations. Also find out how the
MICR cheques processing is different from the Truncation of cheques system?
3. Explain the meaning of ‘Supply Chain Management’ (SCM) and discuss its functions. What
are the advantages and disadvantages of Supply Chain Management?

4. Describe the widely used Biometric techniques. What are the pros and cons of Biometric
security.
5. What do you understand by a Data warehouse? Why is a Data warehouse required? Describe
the major steps involved in a Data warehouse building process.
ASSIGNMENT
Course Title : Risk Management in Banks
Assignment Code : MS-494/SEM-I/2019
1. What do you understand by Asset Liability Management? Briefly explain the ALM process
and discuss the role and functions of various sub-committees of Asset Liability Committee
(ALCO) in a Bank.
2. Meet the Bank Manager of your choice and discuss with him/ her, the different techniques
used for the measurement and management of interest rate risk in Banks. Write a note on your
discussions.
3. What is liquidity risk and how is it different from other risks? Explain two different measures
of finding out the liquidity risk.
4. What is currency risk? Discuss the importance of managing such risk. How are various
currency derivatives used to manage currency risk?
5. What do you understand by Capital to Risk-weighted Assets Ratio (CRAR)? Why has this
ratio been prescribed by the Reserve Bank of India for banks? Give the main details of this
requirement.
ASSIGNMENT
Course Title : Ethics and Corporate Governance in Banks
1. What do you understand by societal culture? Explain how is attitudes to activities like
gambling, drugs and child labor analyzed?
2. What are the ethical issues involved in marketing function and advertising business?

3. Briefly discuss the disclosure and transparency requirements for listed banks.
4. How is Corporate Social Responsibility integrated into every aspect of Company’s day to day
working? Discuss.
5. How did Global Trust Bank (GTB) climb to the pinnacle and fell from grace? How was a
moratorium imposed by Reserve Bank of India (RBI) on GTB?
6. Write short notes on any two of the following:
(a) Integrated Sustainability Reporting
(b) Triple Bottom line Approach of CSR
(c) Equator Principles

IGNOU MBA SOLVED ASSIGNMENTS (JAN 2019

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IGNOU MBA SOLVED ASSIGNMENTS (JAN 2019