Solly’s practice pitch

1. GRIME GOSSIP

2. THIS MUSIC GENRE MAGAZINE WILL FOCUS ON
GRIME AS A MUSIC GENRE WITH FEATURES OF
ARTISTS IN NORTH LONDON.
Purpose

3. FORM
• The magazine will cost £1.95 and will include dark matte colours to emphasise the
danger and feuds revolved around grime . The magazine be a soft copy because
it’s cheaper to make more profit.

4. GENRE
• I have chosen grime as it’s extremely popular in North London at the moment
between all races and ethnicities due to the variety of lyricists and the differences
between the slow and fast beats. My magazine can also be used as a platform for all
the grime artists to express their life struggles and where they have got to through
grime.

5. CONTENT
This magazine will include;
o Bar code
o Title
o Pictures of featured artists
o Date
o Price
o QR code
o Discount codes
o Giveaways
o Explanation of lyrics
o Interviews

6. TARGET AUDIENCE
• My Primary target audience is 16-21
• My secondary target audience is the younger siblings of the primary target audience
and this age is from around 12-15

7. RESOURCES AND PERSONNEL
Camera
Laptop
Editor
Model

8. DISTRIBUTION AND MARKETING
METHODS
• This is an exclusive club that you can subscribe to online and it will cost £1.95 for a
single magazine or the yearly subscription for £80 and this will save you £21.40. The
magazine will be advertised at music venues and on social media .

9. COMPETITION
• Crack – they talk about the history of war dubs and raps revolution
• Clash – they cost £7.99
People would prefer to buy magazine as its waaaaaaaaaaay cheaper and in my
magazine we look at the new upcoming artist in north London

10. USP
• My magazine focuses on the fashion revolved around grime and there will be a QR
code that takes you straight to the websites of the outfits that the artists are wearing
in the photos in the magazine. The buyers will than use the discount code to buy the
clothes that you can only get by buying the magazine and we will be receiving the
discount money from the cloth brands for advertising their clothes. There will also
be monthly giveaways and the special winner wins the outfit of the month and the
artists will sign they more uniqueness and originality.

11. MOODBOARD

12. DESIGN IDEAS

13. • The title of the magazine is GG standing for Grime Gossip and
the second G will be in reverse to the first G for special
affect.The font style will be random_at_heart_by_Lae.