Presentation on uber, pathao, jd.com, alibaba

3. Introduction of UBER:
 Uber is a privately held company that was founded by Travis Kalanick (founder of Red
Swoosh) and Garrett Camp (co-founder of StumbleUpon) in march of 2009.
 Their vision was to create a convenient, easy-to-order car service for reliable taxi rides
in San Francisco. Uber is a transportation network company (TNC) which is a fancy
term for a company that uses an online platform to connect passengers with drivers
using their personal vehicles (just to be crystal clear, Uber doesn’t own any of the
vehicles).
 Riders can request four different vehicle types: UberX, Black Car, SUV and UberXL.
Today, the company operates in more than 42 countries and has raised 1.2 billion at a
$17 billion evaluation led by Fidelity Ventures.
 The company is currently headquartered in San Francisco, California.

4. Introduction of UBER:
 Bangladesh is a densely populated country of over 160 million people making it the
most densely populated large country in the world.. Therefore, the launch of rideshare
companies like Uber and Pathao will go a long way in easing traffic congestion in
Bangladesh.
 Uber launched in Dhaka, the capital city of Bangladesh on the 22nd of November,
2016. With presence in over 400 cities worldwide, the congested city of Bangladesh is
the next city to experience the revolution that Uber introduces to the transport sector.
 Uber has teamed up with Bangladesh’s largest mobile operator, Grameenphone to
reach Dhaka’s 18 million population.
 Uber currently has 3 services operating in Dhaka. They include UberMOTO, UberX
and UberPREMIER. UberMOTO is Uber’s motorbike service while UberX is the mid-
tier cost affordable Uber service. Uber charges a Base Fare of 30 Tk for the
UberMOTO service and a Base Fare of 40 Tk for the UberX service.
 Passengers can request car rides and get picked up from any location.
UberPREMIER launched in 2017 to meet the needs of riders who want to ride in style
and plush comfort. This service delivers service in superior quality sedans with
professionally trained driver partners. Uber charges a Base Fare of 80 Tk for this
service.

6. Public passenger:
 Public passenger:
 Rent can be divided among passenger as in UBER car at least 4 people can ride.
 More secure than CNG and Taxi.
 Passenger can get car anytime they wish if the car is in certain vicinity
 Ranking systems help evaluate the behavior of drivers
 There is no issue of bargaining

7. Benefits of UBER
 They are getting 25% of the commission from total fare
 Huge cash flow
 Big marketing all over the world

8. UBER partners
 Security from Uber as Uber has fixed area with full time tracking
 Through less profit after long term; still a greater cash flow which can be utilized in
some case
 No use of high way means less chance of accident

10. Driver Requirements
 It is important that all intending drivers have their own bikes.
 First present the following documents:
-National ID/ Passport/ Driving license (Any one or all)
- Registration paper of the motorcycle
 For car rides, Pathao will charge Tk 50 as the base fare and Tk 20 as the per kilometre
fare. The per minute waiting charge would be Tk 2.5.

12. One app for all
Native name- পাঠাও
Type -Transportation network company
Industry- Transportation delivery (commerce)
Founded-March 2015; 3 years ago
Founders- Hussain M Elius (CEO)
Shifat Adnan
Fahim Saleh
Headquarters- Banani, Dhaka, Bangladesh
Area served- Bangladesh, Nepal

13. Factors
Key people-Hussain M Elius (CEO)
Products- Mobile app, website
Services- Vehicle for hire Delivery (commerce)
Number of employees - 500+
Divisions -Pathao Food ,Pathao Parcel ,Pathao Courier
(B2B)
Website-pathao.com

14. Introduction
Pathao is a Bengali word meaning "send it". It
Is a Bangladeshi transportation technology company,
headquartered in Dhaka, Bangladesh.
Currently it is operating services in 3 main cities of Bangladesh
- Dhaka
- Chittagong
- Shylhet
Besides ride-sharing services, it has ventures in E-commerce,
merchant, courier and food delivery services.

15. History
Pathao started their journey as a delivery service back in 2015 with
own fleet of motorcycles and cycles.
Later on 2016, Pathao started bike sharing services on mid-2016 and
had successfully signed up more than 100,000 drivers and around 1
million users by March 2018 across the country. In an interview
with TechCrunch Pathao CEO Hussain M Elius confirmed that Pathao
currently has a fleet of 50,000 bikes and the company is valued
over $100 million as of April 2018.

16. Operation System
Pathao follows a "One App for All" model unlike Uber, providing all of
their services through one app. They update their app on a
frequent basis to make the overall app navigation simpler and easy
for all.
Pathao currently provides ride sharing, parcel, food delivery and On
demand Transport Sharing services in 3 major cities of Bangladesh,
Dhaka, Chittagong and Sylhet. Food Delivery services is currently
available only in Dhaka Metropolitan Region & Chittagong Metro
only. Pathao also launched its own e-Wallet service, but eventually
the service was terminated due to regulatory issues with
Bangladesh Bank.

17. Ride Sharing
Pathao provides on-demand ride sharing services through
motorcycles and cars. Both the driver and the passenger
requires to have a Android or iOS internet and GPS-enabled
Smartphone in order to avail the service. Pathao uses a
similar algorithm like Uber and Lyft to match the passenger
with a driver nearby heading towards the destination. It has
more than 50,000 registered vehicles across the country.
Ride sharing service is available in the following cities and
suburbs-
 Dhaka, Bangladesh
 Gazipur, Bangladesh
 Chittagong, Bangladesh

18.  Sylhet, Bangladesh
 Hathazari, Bangladesh
 Tongi, Bangladesh
 Savar, Bangladesh
 Ashulia, Bangladesh
 Narayanganj, Bangladesh
 Keraniganj, Bangladesh
 Kathmandu, Nepal

19. Pathao Services
Ride Sharing-
Provide trustworthy experience with Pathao Car & Ride
Travel confidently knowing that Pathao will take care of your safety.
From Captain & Rider training to vehicle safety checks, we ensure that
our passengers can comfortably travel from Point A to Point B without
any hiccups. You can call a ride and just sit back and relax, knowing
that Pathao has your back.
Food delivery-
Ensure that you get the food you want from the restaurants you love
delivered to your doorstep, with Pathao Food.
With Pathao Food you can order your favourite dishes from any of the
thousands of restaurants in Dhaka from our App and get it delivered to
your doorsteps within an hour.

20. Pathao Services
parcel transferring-
Pathao Parcel helps you to pick up & drop off your packages, letters and more
from Point A to Point B and saves you the hassle of taking time off your
valuable schedule, fight through the traffic and carry out the errand
yourself.
Pathao also provides the most convenient logistics solution for businesses.
With Pathao Courier service you can deliver your e- commerce packages to
your customers in the fastest and most reliable way.

21. Payment system
QUEST Structure:
 2 Delivery completed in one day - 90 taka bonus.
 5 Deliveries completed in one day - 170 taka bonus.
 7 Deliveries completed in one day - 210 taka bonus.
 10 Deliveries completed in one day - 230 taka bonus
You will receive Cash on Delivery from the customer which will cover the
bill for food and the delivery charge. When you earn bonuses, Pathao will
pay you your dues via Bkash/Rocket account number you provide in your
app.

22. Pathao vs Uber: Rideshare In Bangladesh
 Pathao, on the other hand provides bike services to passengers in Bangladesh with promises to bring car
services to the city of Dhaka soon. Pathao rides are currently available in only Dhaka and Chittagong with
goals to expand to other major cities.
 How To Use Pathao
• Download the Pathao App from Google Playstore and iOS App Store
• Sign up with your mobile number (The app is free to use)
• Select your pick up location and destination
• Request for a ride
 Please Note
 Unlike Uber that allows you cancel rides for free, Pathao will charge you the standard hiring cost of tk. 25
 Rates
 Passengers are charged tk. 25 for hiring plus tk. 12 per kilometer travelled plus 0.5 paisa per minute

23. Pathao vs Uber: Rideshare In Bangladesh
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Pathao
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25. Introduction Of Alibaba
 A Chinese multinational conglomerate specializing in E-Commerce, Retail, Internet,
Artificial Intelligence and Technology.
 Founded in 1999 in Hanghzhou,Zhejiang,China by Jack MA.
 Alibaba follows strategies like:-
 consumer-to-consumer(C2C),
 business-to-consumer(B2C)
 business-to-business(B2B)
 sales services via web portals as well as electronic payment services, shopping search
engines and cloud computing services.

26. Ease of use
 Uses of :
 electronic payment services,
 shopping search engines
 cloud computing services.
 Simple booking process
 Local Support Team
 LCL(Less than container load)
 FCL(Full container load)

27. Features
 Face as a payment method
 Playing on all fronts
 TMall (more like Amazon) a B2B market place
 Taobao a C2C market place (like Ebay).
 Etao (where consumers can look for discounts, coupons and vouchers, and compare
products prices commercialized on many Chinese online shopping platforms)
 Laiwang (social network field)
 AliPay
 Entertainment services(focuses on ticketing, content creation and live experiences,
bringing its entertainment ticketing platform )

28. Security System
 Reporting
 Processing:
 Scope of Collecting
 Cross-site Scripting (XSS)
 SQL Injection
 Ineligible Reports:
 "Self" XSS
 Mixed content warnings

29. Social Marketing
 Leading the Way
 Taobao (online marketplace that seeks to provide all the wonders of Social
Commerce)
 Special interest groups

30. Mobile Marketing
 Mobile marketing of Alibaba
 UCWeb
 UC Ads
 UC Browser,
 UC News,
 9Apps
 Laiwang (chat app and a portal for mobile gaming)
 GAME ON

31. Local Marketing
 Alibaba’s success is based on market segmentation which consists of factors
that could be used such as product, price, location, and promotions.
 Issues:
 issues and challenges faced by a Chinese Internet/e-commerce company in
business.
 Alibaba's business model and see whether it is sustainable.
 how Alibaba achieve a balance in catering to global customers while customizing
its Practices
 how e-commerce companies operate in emerging markets

32. Delivery system
 Door to door delivery service
 Ocean shipment
 Logistics to handle middle-mile and last-mile shipping
 Parcel delivery
 Leasing containers on ships

33. Supply Chain Management(SCM)
 Focuses on:
 Understand customer behavior
 Deliver outstanding service
 Establish logistics partnership
 Keep the finance flows
 Set goal and priority
 Put employees on rotation
 Create the vision that inspires

34. Logistic
 Owns logistics business named Cainiao Network
 courier and food delivery companies
 ZTO express

35. Payment Method
 One can pay using
 Visa,
 MasterCard,
 T/T (Bank Transfer)
 e-checking to pay online orders

36. JD.com
 JD.com known as JingDong is a Chinese e-commerce company headquartered
in Beijing.
 Business to customer retailer business model
 JD.com is setting the global standard for online shopping experience, offering
a vast selection of products, across every major category
 One stop shopping experience

38. Key features of JD.com
 Drone delivery system
 Smart logistics
 AR and VR
 Smart supply chain
 Artificial Intelligence
 One Stop shopping experience
 Global standard for online shopping experience
 Asset heavy business model

40. Ease of use
 Using JD’s unrivalled nationwide logistics network,
 sophisticated data-driven delivery technologies,
 customers enjoy same and next day delivery standard
 Cross border platform
 One stop online shopping
 Globalized standard

41. Security
 safe and reliable e-commerce experience to everyone on our platform–
customers, vendors, and our business partners,
 security of accounts and data,
 Artificial intelligence
 big data and IoT protection,
 mobile and enterprise security
 threat intelligence
 Next generation protection methodologies for JD ecosystem
 JD Security team

42. Payment method
 Visa card
 Master card
 T/T
 E- Checking
 PayPal
 Cash on delivery

43. Difference between Alibaba and JD.com
Basis Alibaba JD.com
category Electronic based B2C,C2C
and B2B E-Commerce
Electronic based B2C E-
Commerce
Social marketing Alibaba invested heavily in
social networking site.
Tabaco (online
marketplace that seeks to
provide all the wonders of
social e-commerce)
Special interest groups
JD.com invested in social
networking sites like
Facebook, Twitter and
Pinterest. they post
promotional video and boost
their page and post.

44. Mobile marketing UCWeb
UC Ads
UC Browser
UC News
9Apps
Laiwang(chat app and a
portal for mobile gaming
Mobile App, Website
flexibility, Mobile
marketing, Store locator,
Online and mobile
payment system , AR/VR
Local marketing Market segmentation
Warehouses
campaign
Country service center and
JD help service shop, JD
select, Partnership with
Wal-Mart, JD’s convenience
store

45. Delivery System door to door delivery,
ocean shipment, Alibaba
Logistics to handle
middle-mile and last-
mile shipping, parcel
delivery, leasing
containers on ship
High tech and AI delivery
through drones, robots
a. Testing robotic
delivery services and
building drone delivery
airports, as well as
operating driverless
delivery by unveiling its
first autonomous truck.
Business model Asset less business model Asset heavy business
business model.