The Company offers information, method and platform for transportation providers, drivers and vehicle operators to schedule, obtain and establish contact with Passengers or Customers, but does not and does not intend to provide transportation services or act in any way as a taxi operator, transportation carrier or provider, and has no responsibility or liability for any transportation services provided to Passengers or Customers by you.

1. A Critical Analysis of Pathao, Its Service,
Challenges and Marketing Strategy
Presented by – Group B

2. Group Member
Name ID
Elima Jahan 1610774
Dipak Kumar Paul 1610643
Md. Nazmul Islam 1610609
Abdullah Al Masud 1630994
Elima Jahan 1610774
Noman Ahmed 1721187

3. DELIVERIES PARCELS
FOOD RIDES
CARS
Service

4. Demographic Psychographic Geographic
Behavioral
Segmentation

5. • Uber • Bahon
• SAM Riders • Ezzyr
• Amar bike • Trippo
• Amar Ride • Let’s Go
• Cholo BD
Cabs
• Garivara
• Oikhali • Taxiwala
• Muv • Dako Ride
• Toma • Bahon
• Uber • Easy Taxi
• Didi Chuxing • Taxify
• Ola • Lyft
• Careem • Gett
• YandexTaxi
Domestic Competitors Global Competitors
Competitors
Ride Service

6. • Foodpanda
• HungryNaki
• Foodmart
• Food24X7bd
• Foodpeon
• UberEats • goPuff
• Postmates • Doordash
• Delivery.com • Grubhub
• Yelp Eat 24 • Seamless
• Foodler
Competitors
Food Service
Domestic Competitors Global Competitors

7. • eCourier
• DhakaCourier
• Aramex
Bangladesh
• Sundarban
Courier
• Air Pac Express
• DHL
• FedEx
• GlobalE
• United Parcel
Service
• IFS Global
Domestic Competitors Global Competitors
Competitors
Delivery Service

8. Challenges
Over Demanding
Consumers
Gender
Issue
Local
Competitors
Global
Competitors
Safety Ride
Issue
Pricing
Issue

9. Marketing Strategy
Pathao Expe
Pathao Energy
Pathao Smoothie
Research and Development

10. Thank You