This document analyzes various sponsorship sequences and web pop-ups for makeup brands. It summarizes the narrative, location, composition, sound, font, and text used in sponsorship sequences by Rimmel, Barry M, and Maybelline. It also analyzes the color scheme, layout, use of thirds, and text/font of web pop-ups by Pop Beauty, Sleek, and Urban Decay. The document provides information on how these brands promote their products through visual and audio elements in different media.

1. Textual
Analysis
By Amber Bush

2. Sponsorships brands
 Rimmel
 Barry M
 Maybelline

3. Areas for analysing
 Narrative
 Location
 Composition
 Sound
 Font
 Text

4. Sponsorship Sequences
 Rimmel London Colour Rush for Made in
Chelsea
http://www.theppc.com/departments/br
ands/rimmel-sponsors-made-in-chelsea-season-
7/15-colour-rush

5. Narrative
Throughout this sponsorship, we are heavily
shown depictions of London’s tube line map.
Places such as Knighsbridge is shown to the
audience which is a very attractive and well-known
place in London. The audience will
make links between this and the brand which in
theory will enhance their opinion on the brand.
The tube line runs through the heart of London,
visually the make up replaces the map,
therefore Rimmel is the heart of London.

6. Location
In this sponsorship sequence there is no
geographical location and is studio filmed. Graphics
are used to make reference to location, tube line
maps, the British flag and soldiers marching in the
iconic uniform. This relates the brand Rimmel London
and the actual place together. To incorporate the
product of Colour Rush lip gloss the traditional
colours of the flag has been replaced with pink, blue
and yellow. The link with Made in Chelsea adds to
the British value of this product, the people shown in
this programme are wealthy, well-spoken, respected
and classy. These views are reflected in the brand
itself.

7. Composition
This has taken up a montage style of editing, to
begin the product itself is shown, we are then moved
on to images of a model applying and then wearing
the product with other graphics relating to the
location of London as this is a big selling point for the
brand, this then finishes with the product being
shown again. Throughout the studio shots there are
motion images of ‘x’ representing kisses. Different
angles are used when shooting and shapes such as
circles and squares create interest in the sponsorship
which keeps the audience visually entertained and
keeps their attention for the short time it is on.

8. Sound
From the start there is an upbeat sound track, a
young woman does the voice over. What she is
saying corresponds with the visuals seen, for
example when ‘pops with colour’ is said we are
shown a close up of bright coloured red lips and
when ‘destination’ is said when the tube line
map is shown. She reinforces the name of the
brand, the product and the show it is sponsoring
and also not forgetting the slogan which
accompanies this, ‘get the London look’.

9. Font
The font used is the recognisable Rimmel branding
with the crown shown above the R which relates
instantly to London and our monarchy. The size of
the font is not overbearing and in the audiences
face but is understandable, it is spaced out and very
clear this gets the message across quickly and
efficiently. The font is in red which infers excitement
and love which keeps the young vibe and also is an
iconic colour in London, for example, the red buses,
the guards uniform and he Union Jack. Also red
infers power, this can be in relation to both the
location and the product, trying to give the
impression of higher status.

10. Text
The text is very simple, and the basic text on
the product itself is shown, along with the
places on Rimmel’s depiction of the tube
line map. Finally we see the brand’s name
along with the programme it is sponsoring
which is Made in Chelsea.

11. Sponsorship Sequences
 Barry M for 4Music Sundays
 http://www.nicksneath.com/DirectorVFX/
Director-
1/15166968_ZKcRCh/1583445086_n3Sz5cc
#!i=1802329093&k=hN6sjKz
 Here there are three sponsorship
sequences together.

12. Narrative
In the various sponsorships shown, the make-up
is heavily linked to the music and the products
are shown moving backwards and forwards to
the beat of the music. There is lots of emphasis
on colour, graphics and animation. This gives a
sense of perfection to the audience which is
suggested to be achieved using Barry M’s
products. This is targeted at a young audience
of women taking in to account, the colours, the
models, the graphics, the sound and music and
also the channel they are sponsoring.

13. Location
This sponsorship is based in a studio and is
highly animated so there is no real sense of
location. However the product is shown
around musical instruments and equipment,
for example music speakers. This relates to
the channel they are sponsoring which is
4Music.

14. Composition
This is montage editing, and has been put
together to create a glossy and smooth
finish. Images of the product are shown at
the start of each sponsorship, these are
shown to be moving around in time with the
music. After this at least 10 different photos
are shown of a model wearing this make
up, in each picture is it in a slightly different
ways, in terms of colour. In each sponsorship
a different model is used.

15. Sound
Music is one of the main attributes, as the Barry
M is sponsoring 4music. From the start the same
music is playing but slightly differs in each
sponsorship, the music is very light-hearted and
slightly playful. The voiceover is a young woman
who says “make everyday beautiful” this is a
very simple phrase but will catch the attention
of many young people as to be ‘beautiful’ is
highly valued in the younger generation. The
voiceover also states the brand and the
channel they are sponsoring “4Music Sundays
sponsored by Barry M”.

16. Font
The logo of 4music if used and the use of colour is still
carried on through. The pinks purples, and whites
attracts a young audience. Also the colours
correspond with what is happening on the screen
and the font is turning the same colours. The font at
the start is very small but is enters and disappears
from the left had side on the screen so is noticeable,
and is done in an animated way. Towards the end of
the sponsorship the font is all over the screen, this is
very big and in the audiences face, unlike the other
sponsorships I have looked at. This reinforces the
brand and the channel.

17. Text
The text is very simple and has no
complexity which makes this a very easy
sponsorship to watch. The audience are
given hardly no information through the
text, only the brand name, who they are
sponsoring and the text which is on the
product. “4Music Sundays sponsored by
Barry M” and on the product “liquid eyeliner
by Barry M”.

18. Sponsorship Sequences
 Maybelline for Gossip Girl
 http://www.thedrum.com/news/2011/10/
20/maybelline-ident-gossip-girl-created-mccann-
london

19. Narrative
This sponsorship again relies on location to tell its
narrative. The link between New York and Gossip Girl
creates excitement, employs a modern vibe and
incorporates fashion and trends. The fast paced
graphics and visuals show glamorous young women in
New York, who are seen to be the center of attention.
The story is aimed at the younger generation of
women, and how capturing peoples attention is
possible even in a place like New York. This is shown by
the shot of the woman standing in the middle of the
road and the group of photographers. The underlining
story is that Maybelline’s products will get you noticed
no matter who or where you are, and is bringing the
glamour if the catwalk to the ‘sidewalk’.

20. Location
This sponsorship again, relies on a location to sell their
product. For Maybelline they use New York. This is a
very high profile place were ‘everything’ happens.
Iconic views are shown of New York such as the
yellow taxi’s, zebra crossings, and the tall buildings. In
a place as busy as this its hard to be noticed but the
women are shown to have all the attention on them
for example, the paparazzi and the woman standing
on the zebra crossing has all the cars waiting for her.
The programme they sponsor is Gossip Girl which is
very popular in America and is well known for
glamorous, beautiful and fashionable girls.

21. Composition
This is a montage style of editing, it is heavily
edited with graphics, and the use of transitions
to move images on and off the screen. Images
of black and white contrasts with the coloured
images, these show the difference between the
catwalk and reality of the ‘sidewalk’ but the
same look is seen to be achievable. Different
shapes and colours represent the make up and
trends, the style of montage helps to create the
urban vibe.

22. Sound
The music is a heavier beat compared to the
first Rimmel sponsorship, it is more electronic
beat which creates a dramatic and serious feel.
The woman who does the voice over is a young
woman, she first introduces the programme
they are sponsoring which is Gossip Girl. The
woman says ‘bringing catwalk glam to the
sidewalk’ this matches the visuals. However the
usual slogan heard with this make-up brand is
not used and it is replaced with a young
American girl saying ‘totally’, this relates the
brand more with the programme.

23. Font
The font used is the recognisable logo of
the brand, this is all shown in capital letters
to give importance to the brand. However,
the size is understandable and not too big.

24. Text
The only text shown in the sponsorship is the
brand name ‘Maybelline New York’. This is
positioned across the center of the bottom
of the screen, which allows the audience to
still see the background picture and see the
text, this helps them make a link between
the picture and the brand name.

25. Web Pop-Ups
 Pop beauty
 Sleek
 Urban decay
Please note that these web pop-ups, are
from the brands own website. This was the
only way I could get web pop-ups that
related to my product.

26. Areas for analysing
 Colour scheme
 Layout
 Rule of thirds
 Image text and font

27. Pop Beauty

28. Colour Scheme
The colour scheme is fairly simple,
using a range of pinks and whites. This
attracts a more feminine audience, of
16-24 more than 34 plus. This relates
the brands name ‘pop’ and the idea
of colour together. A variety of
colours of products are show on the
web pop-up which gives the
audience wide range of choice.

29. Layout
The layout is set out into four compartments.
We have the top ¾ introducing one
product, this could be perhaps they’re most
popular product, for example. The bottom
left and middle compartments is for a
different products, and the bottom right
corner is again of the product on the top
half. If the audience was to click on these, it
would take them further into buying that
product.

30. Rule of Thirds
The bottom of the web pop-up is split into
three parts, for different products. The top
of the web pop-up which takes up ¾ of it, is
the main attraction and is what the
audience see’s first.

31. Image text and font
The text uses words such as ‘perfect’ and
‘shine’ to show its product in a positive way,
also the simple ‘shop now’ gives the
consumers a clear indication of where to
go and by clicking on this shows they’re
intentions. The font colours are blacks and
pinks, this is soft and inviting which is aiming
for younger people.

32. Sleek

33. Colour scheme
In terms of colour this is split into two
halves. The product of an eye shadow
and cheek palette is emphasised on
the left half with the graduated colours
of purple, pink and black. The right half
is a plain white background, which
simply shows a picture of the product.
The range of colours is visible and
corresponds with the rest of the colour
scheme on this web pop-up.

34. Layout
The layout is split into two halves,
the first half, details what the
product is with a brief description
and a link for the consumer to
click on. The other half shows the
product, so the consumer can
make an instant connection
between the words on the left of
the screen with the image on the
right of the screen.

35. Rule of thirds
In this the image looks as if it takes up
more of the web pop-up, this draws
more attraction to it, this is placed on the
right and middle. The writing is placed on
the left, with the writing starting at the
top and finishes around ¾ down. This
keeps the flow as the consumer can
read the information given to them and
see the image on the right clearly and
effectively.

36. Image text and font
The text states what the product is, which gets
straight to the point. The description given
underneath suggests that the consumer needs
this product by using the word ‘essentials’ and
creates simplicity by stating that the consumer
can get this ‘in one chic compact’. The use of
‘discover now’ as a link, is more interesting from
an audiences point of view instead of ‘shop
now’ as seen in the previous web pop-up. The
colours used for the font are pinks and whites,
which connect to a younger audience.

37. Urban Decay

38. Colour scheme
The colours used in this web pop-up
are much more reserved compared
to the other examples. In the image
dark and rich colours of blacks, reds
and purples are used. This is
contrasted with the white
background of the other half of the
web pop-up, with black text, the
colour scheme is also used with the
purple ‘sign up’ box.

39. Layout
This is spilt into to halves, the same as
the previous web pop-up. However
this slightly differs as the image is of a
model with make up on, and is on the
left of the screen, the text is shown on
the right of the screen. There is much
more text on this web pop-up and
details what the want the consumer
to do along with additional
information.

40. Rule of thirds
The image is on the left and
therefore is what the consumer
is forced to see first. This is
followed by the text of the right
of the screen, which goes
down the whole length of the
web pop-up. There is nothing
directly centre of the screen
and is split clearly onto two
sides.

41. Image text and font
The text is a lot more detailed and gives more
information to the consumer, this is due to the
different purpose of the web pop-up. The
purpose of the previous two web pop-ups was
to get the consumer to start purchasing the
product directly, this one wants the consumer
to sign up for emails in order to find out about
new products and therefore the brand can
keep advertising their products to the consumer
on a regular basis. The repetitiveness of ‘sign up’
reinforces the idea into the consumers mind in
order to make them do this.