2. Header: clearly shows the
company’s name as its bold
and stands out most from this
cover.
Call out: “the 1975” to attract
attention of particular fans. Bold
and pick for attraction and to co-ordinate
with colour scheme.
Main image: Black and white, so
colours of clothing will not
distract away from the main
colour scheme set for the front
cover. Slightly off centre, one
man looking away and one
looking forward gives a
uniqueness by not both subjects
looking forward and being un-original.
Call out: “the Smiths” clearly
shows the main article of this
magazine this particular month
by the size of the font saying
“smiths” to attract attention again
from that specific music taste.
Linking this with the image, it’s
the magazines main focus.
“2014 special” makes it sound
exclusive and that only Q has
this authority and power over
other magazines.
Main colour scheme: black,
white, grey and pink. The
header “Q” does not cooperate
with this as it’s the traditional
and well known title for the
magazine being red.
Call outs on the column inch:
well known musicians to
again attract attention from
specific audiences to purchase
this magazine. Again, pink and
black is used to fit in with
colour scheme as well as being
bold to stand out.
3. Target audience:
They have set their target
audience specifically for The
Smiths fans, so a
teenage/young adult audience.
They have done this by making
this the main subject by the
image and largest call out on
the front cover.
However, their target audience
may vary slightly by having
column inch call outs with
other well-known music
artists which may appeal to
other audiences.
The colour scheme:
By having a black and white
colour scheme with a bright
colour pink may incorporate a
specific target audience in which
Q wanted to reach, maybe
interpreting an older generation
by the black and white scheme.
However, this could just be to be
different and make the pink fonts
stand out and so draws attention
to these specific call outs.
Skills:
Using layers: layering words and
the image on top of each other to
look professional and so no space
is left empty- fills the page
Column inch: minimal column
inch yet is effective as its bold
and stands out
All wording is visible and not
blurred by background image.
The effect of these
particular aspects
to the cover..
4. Header: “billboard” down the
side and so is different from
other magazines. It also matches
Pharrell’s skin tone, which sticks
with the colour scheme and
links the subject in well. The
actual font is rounded and bold,
maybe this could interpret its
target audience of young teens
and adults.
Subject: he is looking away and
is centre of the page, taking up
all space in which maybe why
the hat has been incorporated.
Clothes fit in with the colour
scheme and so have been hand
picked by photographer or
editor?
Shading on his face makes the
photograph look better and look
professional.
Column inch: doesn’t stand out
as much yet is noticeable and
readable. Bold and italics have
been used for exaggeration or
for attraction.
Colour scheme:
Brown, white and shades
of grey.
Bold writing in column inch:
“Pharrell” has been put in bold
for attracting attention of the
specific audience.
Call out: “best song battle”
hints at what the article about
Pharrell may be about or
include.
This magazine is much plainer
than the first one, simple yet
effective.
5. The effect of these
particular aspects
to the cover..
Target audience:
I believe the target audience
is aimed at teenagers to
young adults, as Pharrell
Williams is a current music
artist and attracts the
younger generations.
Compared to the other
cover, this one mainly
focuses on one artist, and
briefly mentions what the
magazine also includes in
the column inch.
The colour scheme:
By having the colour scheme
darker colours with white to
contrast maybe done to target an
older audience by not using block
bright colours like pinks and reds.
Its done to look professional and
mature.
Skills:
Layering: They have layered
Pharrell so his hat is infront of
the header yet his body is
behind, this is done to look
professional and to link it all
together.
Different fonts: different fonts
used to attract attention (eg:
bold is to stand out and make
visible and italics used to be
easy on the eye when reading,
much softer than bold)
