Alfonso Gimenez's presentation on Ushuaia Beach Hotel - the Facebook Hotel

1. FACEBOOK: WHERE DO WE GO FROM HERE?
Palladium Hotel Group has successfully merged the online
world with the real world.
Alfonso Giménez, Palladium Hotel Group
Javier Peso, Pay-touch

2. – Spanish family company established in the 60’s
– 48 hotels in 6 countries, 13.832 rooms
– Consists of seven distinct brands:
CORE BUSINESS SPECIAL PRODUCTS
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3. CORE BUSINESS SPECIAL PRODUCTS
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4. The Hotel
Stunning Suites Freshwater Pools Restaurants
Stunning Suites
Freshwater pools
Restaurants
Bars Club
Wellness Center
Beach
Wellness Center Beach Club Bars
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5. The Events
DJs Concerts Corporate
Fashion shows
Dj’s concerts Corporate
Live Events Events
Events
Art Exhibitions
Live Events
Art exhibitions
Fashion Shows
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6. Hotel Guests
Clubbers & Music Lovers
Avant-garde & Trendsetters
New Technology Users
20 to 55 year-old guests
Average age: 36.
20 to 55 years old guests
Internet & Social Media Fans
Average age: 36.
Internet & Social Media Fans
New Technology Users Pioneers & Trendsetters Clubbers & Music Lovers
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7. Technology Pioneers
Live Streaming
Livestreaming
LED Screens
Chromotherapy
Led screens
Chromotherapy
UshuaïaUshuaïa APP
APP
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8. Facebook Presence: Setting-up
Development of RFID & Facebook Presence in 2010
Set-up
Launching
Sponsoring
Analysis
Facebook Team Spain
& ROI
Media
Coverage
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9. Facebook Presence: Launching
Set-up
Launching
Sponsoring
Analysis
& ROI
Media
Coverage
@socialtrav ,#STM2012

10. Facebook Presence:
Sponsoring
Set-up
Launching
Sponsoring
Analysis
& ROI
Media
Coverage
@socialtrav ,#STM2012

11. Facebook Presence: Analysis & ROI
Set-up
Launching
Sponsoring
Analysis
& ROI
Increase of user’s
Media
engagement Coverage
@socialtrav ,#STM2012

12. Facebook Presence: Analysis & ROI
Facebook Promotion Revenue
Visits of Facebook’s promotion: 7.663 Set-up
Total revenue of reservations with promotional code: 78.287 €
Reservations with promotional code: 45 Launching
Sponsoring
Analysis
& ROI
Media
Coverage
Production costs: 50.000 €
Yearly maintenance: 5.000 €
+ Ad- Campaigns & Sponsor Stories 30.000 €
@socialtrav ,#STM2012

13. Facebook Presence: Media Coverage
Set-up
Launching
Sponsoring
Analysis
& ROI
Media
Coverage
@socialtrav ,#STM2012

14. What does PayTouch do?
You are unique and now your fingerprints will open
up a new world of possibilities
PAY
ACCESS
LOYALTY
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15. PayTouch at Ushuaïa
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16. How can you be a member? In Person
Enrollment-PC
On-line Personal computer
connected to PT-terminal
https://www.pay-touch.com/signup Includes PayTouch
Enroll-PC software
Enrollment-
Station
Exclusive Enrollment Point
Allows user self-registration
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17. The social media opportunity
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18. The new PayTouch&Facebook Pods
ADDED TECHNOLOGY NEW FEATURES
- Post on your Facebook wall
HD CAM + Flash light
- Take and share pictures
- Facebook Places Check-in
FB Presence Integration
- All with your fingertips…
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19. Paytouch Facebook Pods
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20. The Ushuaïa Tower
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21. Paytouch Facebook Pods at the WTM
Explore and try this new technology
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22. With thanks to our partners