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Building your influence via social media
Damien Landesmann, VP of EMEA at Socialbakers, discusses the significance of influencer marketing and the challenges marketers face, such as finding suitable influencers and measuring ROI. He emphasizes the need for a structured approach to influencer campaigns, including defining goals, selecting credible influencers, and tracking results. The document also highlights the growing importance of Instagram as a leading social media platform for advertising.
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Building your influence via social media
- 1. 3.) In theabove^ menu bar, click Arrange > Send to Back. Travel on Social Media: Building Your Influence Damien Landsmann, VP, EMEA, Socialbakers
- 2. Who am I? Areal European Passionate about Social media Love travelling, meeting people and learn languages Damien Landesmann Socialbakers VP EMEA
- 3. Instagram profiles with morethan 1000 followers 250M INSTAGRAM PROFILES 25M INFLUENCERS 1.6B COMMENTSINTERACTIONSUNIQUE DATA POINTS 50B800B from 300k Facebook pages collected from Facebook’s Top-2M pages 550k INSIGHTS TOKENS 250k SOCIAL MEDIA MARKETERS AD SPEND MONITORED AD INSIGHTS TOKENS +10k$3B using the platform daily
- 4. Audience Size Activity Volume UserEngagement Data: Socialbakers; Time Range: Jul-Dec 2017; Sample: TOP 10,000 Largest Brand Pages and Profiles across FB, IG, TW World
- 5. Instagram Is Becomingthe #1 Social Platform Share of Ad Campaigns vs Facebook Data: Socialbakers; Time Range: Jan 1, 2017 - May 2018; Sample: 16,974 Facebook Ad Campaigns That Include Instagram Targeting the MEA Region. (Campaigns include multiple placements)
- 6. How to grabthe opportunities of influencer marketing
- 7. 73% of marketers declare findingthe right influencers challenging What is most challenging? Source: Econsultancy.com study, www.forbes.com/sites/forbescoachescouncil/2017/10/26/the-three-biggest-influencer-marketing-challenges-and-how-to-overcome-them/#6c5a7cda2ff0 65% of marketers declare measuring ROI challenging
- 8. Influencer marketing is critical 65% ofmarketers plan to increase their influencer marketing budgets Source: Study by the World Federation of Advertisers, https://www.wfanet.org/tools/global-knowledge-base/#!/item/558
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- 10. How do youstart on the right foot?
- 11. Build a Reliableand Scalable Workflow DEFINE YOUR GOALS What is your business goal and what are the KPIs you will measure? FIND THE RIGHT INFLUENCERS Which influencers do your customer personas actually trust? PLAN AND TRACK CAMPAIGNS What are the campaign deliverables and how will you track your success? EVALUATE YOUR RESULTS How do you measure the ROI of your influencer campaigns?
- 12. What should betheir audience size?
- 13. 3 Types ofSocial Media Influencers
- 14. Top Travel Influencers WW TopTravel Influencers in Asia
- 15. How do youspot influencers with fake followers?
- 16. Look for postingconsistency and evaluate their content. Cross-check follower number with engagement. Identify spikes or drops in followers or interactions. Look at Historical Data
- 17. How do youfind influencers your audience trusts?
- 19. Your choice mustbe based on data MICRO Influencer MACRO Influencer
- 20. How do youmeasure your results?
- 21. Track Conversions To TrackSales: Use and Measure Special Promo Codes Track Number of Mentions and Hashtag Frequency Track Content Effectiveness: Measure Engagement Rate You Have to Track All Influencer Profiles in One Place
- 22. Q & A DamienLandesmann VP of Sales, EMEA