Paolo Debellini was born in 1984 in Padova, Italy. He received a degree in Marketing in 2009 and a Master's degree in Public Relations in 2010. His work experience includes market research for a restaurant in Padova and SEO projects. He completed internships in communications and worked as a maître d'hôtel and chef de rang in hotels in Italy and Switzerland. His interests include social media, viral marketing, new trends, and arts and design.
4. Degree in Marketing 2006-09
Main Subjects:
Marketing Management
Marketing Analysis
Marketing Communications
Consumer Research
Finance
Strategic Management Final
Research Methods Grade: 2.1
International Marketing
Statistics
Organization & the Individual
Thesis:
The impact of socio-cultural dynamics on
identity and consumption: an exploratory
investigation into Chinese generation Y
consumers
5. MA in Public Relations 2009-10
Course Content:
The Theory & Practice of Public Relations
Public Relations Writing
Electronic Public Relations
Print & Design
Television & Radio
Political Economy of Public Communication
Society & Representation
The Marketing Environment
Public Affairs & Lobbying
Strategy & Corporate Environment
Research Methodology
Dissertation:
The impact of postmodern Marketing
Communications on the practice of Consumer
Public Relations
6. Work Experience: … as a Freelance
June – September 2009
Market Research for a restaurant located in Padova, Italy
Objectives: - identify customer’s segments
- analyze customer perceptions and behavior
- verify use of marketing strategies
Use of quantitative methods:
7. Work Experience: … as a Freelance
February – April 2010
SEO project
Objectives: - HTML analysis
- Analysis of Inbound Links
- Analysis of Outbound Links
8. Work Experience: … as a Freelance
Communication Programme - February to May 2010
Planning of experiential event for launch of new contract
furniture
Analysis of external and internal environment
Identification of key players and opinion leaders within the
contract furniture industry
Development of new strategic approach
9. Work Experience
Internship - June to August
2008
Main Clients: Community is a
communications consultancy
boutique with a highly qualified
know-how and long lasting
experience in providing a wide
range of services and solutions,
particularly in:
Financial Communication
Corporate Communication
Media Relations
Media Training
10. Work Experience
Period: June 2007 – September 2007
Job: Maitre d’Hotel
Employer: Tivigest Hotels
Place: Reine Victoria Hotel, St. Moritz,
Switzerland
11. Work Experience
Period: Jun (2000-2006) – Sept (2000-2006)
Job: Chef de Rang
Employer: Tivigest Hotels
Place: Italy and Switzerland
13. Paolo & the Web
Viral –
Guerilla -
Tribal
Interesting
Music &
Videos &
Events
News
Creative Arts &
Ideas Design
Cool
hunting
New trends
Infographics
(e.g. AR)
Web 2.0 Lifestyle
14. Social media
I’ve developed an interest in Social Media,
especially within the following fields:
Viral seeding strategies
Tools for Monitoring
Social Media as: tactical component vs. strategic partners
New contagious trends
Infographics
Offline vs. Online Behaviour
Non-conventional Marketing Communications
Role of Marketing vs. Public Relations
15. "The future belongs to those who believe in
the beauty of their dreams."
Eleanor Roosevelt
Referees:
Catherine Shanahan
School of Media,
Dublin Institute of Technology,
Aungier Street,
Dublin 2
Paolo Debellini
e: catherine.shanahan@dit.ie
e: deb.paolo@gmail.com
m: 0877810792
