OBJECTIVES Get the Message Out Faster – and to More People Build brand loyalty thru real-‐8me interac8ons. Improve Branding, at a margin of tradi8onal marke8ng prices. Get real quan8ﬁable user data, to discover and maximize ROI Viral ac8vites that prompt word-‐of-‐mouth and translate into Social Commerce by online sales and also store foot-‐falls
THE OPPORTUNITIES BRAND A WARENESS VIRAL M ARKETING O PPOTUNITIES LEAD G ENERATION DIGITAL SOCIAL PLATFORMS CONSUMER F EEDBACK GENERATE T RAFFIC MARKET R ESEARCH BUILD C OMMUNITY
SOCIAL MEDIA MARKETING SERVICES STRATEGY PRODUCTION PROMOTIONS MANAGEMENT Goals and Page design News feed Community objec8ves publishing management Content Audience development Facebook Campaign targe8ng adver8sing maintenance Applica8on Value development Contests, Oﬀers, Monitoring and proposi8on Quizzes, Raﬄes, Repor8ng SPECIALS Compe88ve Analysis and analysis Op8miza8on Implementa8on plan
STRATEGY WHAT’S THE BIG STRATEGY FOR SUCCESS? IT’S NOT ROCKET SCIENCE BUT THERE ARE BEST PRACTICES & STRATEGIES!
THE PLATFORMS SO MANY HAVE COME AND GONE WHICH ONES ARE STILL HERE, AND ROCKING FOR BUSINESSES?
PEOPLE FOLLOW BRANDS ON SOCIAL PLATFORMS FOR DIFFERENT REASONS Most follow for incentives, Follow for news, insights, and rewards, or discounts.4 product information.54eMarketer (Lab42 study, August 2011) 5 LinkedIn Follower Analysis, January 2012
THE WORLD’S LEADING SOCIAL NETWORKS IDENTITY RELATIONSHIPS ACTIVITIES Status, Friends, Family & Social U8lity Social Gaming & Colleagues PhotoSharing Public Fans & Real Time Communica8ons Followers Micro-‐blogging Professional Colleagues & Professional Iden8ty, Network Business Contacts Connec8ons & Insights Source: The Nielsen Company, as quoted in the Asia Digital Marketing Association Digital Yearbook 2011
FACEBOOK APPLICATIONS FAN BASE ENGAGE DRIVE SALES Sweepstakes User Generated Contest Coupons Sign-‐Up Form Trivia Group Deals Mobile Opt-‐In Personality Quiz Games
FACEBOOK APP DATABASE For every Facebook app you should be able to gather registered user data and app usage details. Database should gather: • Name • Gender • Age • DOB • loca8on • Phone • Email • Address • PO • App Allow • Address • Uploads • Clicks • Gameplays Etc.
MOBILE INTEGRATION User can see User can get a the total chops User can earn User “chop” by he/she has and reward points makes a scanning the what they can for sharing to purchase shop’s QR code be redeemed others. for
FACEBOOK STUDIO AWARDS Facebook Studio nominates the four following awards: Agencies and brands should strive to create apps that include: 1. An inspired, well-‐executed idea that people want to share 2. Ideas with staying power that transform businesses through social technology 3. Innova8ve uses of Facebook that make something happen through sharing Facebook Studio Awards all entries deemed outstanding examples of marke8ng with Facebook. And your campaign will also be featured on Facebook Studio.
MAKING BRANDS SOCIALLY DEVOTED Socially Devoted brands are now ranked by number of ques8ons they answered minus ques8on that were unanswered. In Q2, and once again in Q3 Natur-‐e took to the na8onal limelight and the Social Baker Cer8ﬁcate for one of the most Socially Devoted brands in Indonesia, surpassing 85% response rate to it’s fans interac8on. And this is no small feat! Natur-‐e fan page claims over 800,000 realized fans. Of which over 25,000 of them are ac8ve on the fan page on a daily basis!
MAKING BRANDS SOCIALLY DEVOTED TOP 10 BRANDS BY AVERAGE ENGAGEMENT RATE
BEST PRACTICE – PREVENTION WHY DO SO MANY BRANDS FEAR ENTERING THE SOCIAL ARENA?
Facebook Ads Dispelling t he C onfusion I c an’t k eep u p Newsfeed? What i s t he with t hese Power E ditor? Ticker? I d on’t diﬀerence I’m C onfused. changes! What i s t hat? hear a nything between e ach Wcking. of t hese a ds? 955 Million 543 Million 67% 29% Mobile Y OY Overall Y OY *Monthly U sers *Mobile M onthly U sers Growth Growth *Results as of June 1012 via Facebook Seems like there’s a growing audience to message with ads. Right?
HOW CAN YOU USE EACH OF THESE ADS? MARKETPLACE A DS PROMOTED & P AGE P OSTS SPONSORED S TORIES PREMIUM A DS AcquisiWon N ew U ser Engaging N ew & Fans & F riends o f High I mpact T argeWng TargeWng Current F ans Fans T argeWng Appears: Appears: Appears: Appears: Right C olumn Right C olumn & T icker Right C olumn & T icker Homepage On average, when there is a good image and prompWng wording, plus a good brand oﬀer there is a gain of 1 fan per 3 clicks
WHAT ARE SOME BEST USES & PRACTICES? PAGE POST ADS & SPONSORED STORIES: Best for driving engagement to a fan page and increase talking about this (TAT). Sponsored Stories Page Post
WHAT ARE SOME BEST USES & PRACTICES? Important news or applica8on informa8on should be pinned in the 8meline. WHY? Because when fans click on the ads, they’ll know the news update happened in the fan page.
WHAT ARE SOME BEST USES & PRACTICES? STANDARD AD – to promote applica8ons.
FACEBOOK OFFERS DESIGNED TO BE VIRAL! This product has proven 8me and again to generate measurable sales (and provide real ROI!) and also build new Page fans. When users claims an oﬀer from their newsfeed, a story is generated which is shared with all their friends. So unlike a typical coupon/ voucher which is between a business and a customer, Oﬀers allow a users’ friends to see and share Oﬀer claim stories.
ATTRIBUTION NEEDED! In the last month Facebook saw a +43% organic search increase
Contest T ips: B rand y our c ontest i mages, describe y our p roducts, u se t wifer # too. Example o f P interest C ontest R esults Contest Life8me: 10 Days • 1 Contest Board, with 23 Brand Contest Pins • 139 Contest followers (purely on the contest pin boards) • 452 Re-‐Pins in total
PROFILE PAGE We recommend using strategy banners for communica8ng pictorial messages of your cross planorm social ac8vi8es too LinkedIn Ads placement and op8miza8on. Help to get get yourself known in the LinkedIn industry community Develop group conversa8ons about your features “products” and help to generate recommenda8ons
LEAD GENERATOR Leads Genera8on is a key feature oﬀered by LinkedIn when u8lizing LinkedIn Ads. When a user clicks on an adver8sement, they will be asked if they wish for the adver8sing company to contact them. If they click YES, their details will be sent to the adver8sers account, and a message can then be sent to the user who clicked on the adver8sement.
TARGETED ADS – A SUCCESS ELEMENT Diﬀerent categories for Very targeted: ads targe8ng Ex: Males based in Singapore, Job Seniority: CXO/Director/Owner/Partner/Senior/VP/Manager
End of 2012 FAIMS Solu8ons launched the Template Apps, a solu8on catering primarily to the small and medium enterprises, as well as individuals looking to establish and make viral their products or brand via social media marke8ng, and at an amazingly aﬀordable price.
ANNOUNCEMENT TAB How to use it? Use this when you have any content that you deem to be exclusive or otherwise “private” enough that you can restrict it to your fan popula8on. This works well for product launches, exclusive oﬀers, sneak peeks, exclusive interviews, and the like.
SWEEPSTAKE APP How to use it? Use this app when you want to ﬁnd out the opinion of the public on your product. Or, when you want to spread the word about not just your brand but an event, a speciﬁc product or something you want people to make viral. This app is also good for increasing fan numbers on your fan page.
PLEDGE APP How to use it? Use it when you have a reasonably strong theme that will strike a chord with most people. Typically, any theme that can be seen as a pe88on or a call-‐to-‐ac8on can work rather successfully. A Pledge app is a very popular applica8on amongst a younger target demographic because of its ability to unite people around a cause or movement.
TWITTER TAB How to use it? Run inter-‐planorm contests, campaigns, and even just shout outs. Don’t alienate your followers on one planorm, while scrambling to gain followers on another. The Twiqer tab allows you to work on both planorms simultaneously, with diﬀerent angles and a diﬀerent tone, with success.
VOUCHER APP How to use it? Some8mes, using vouchers that give a % oﬀ is more eﬀec8ve than a voucher with a ﬁxed price on it. Alterna8vely, the common popular voucher is a spend X, get Y oﬀ. However, this should be used with care, as it can create nega8ve aqen8on if X is too high and Y is too low.
PHOTO CONTEST APP How to use it? Photo contests apps allow companies and brands to directly involve their users in online branding and viral marke8ng. In our studies and experience, when fans are presented with the opportunity to win prizes based on their crea8vity, they show tremendously amazing results.
Our mission is SOLUTIONS! Our passion is INNOVATION! Our playground is… the SOCIAL PLATFORMS!
IN THE LAST MONTH… 1. Google 2. Google.com.sg 3. Facebook 4. YouTube 5. Yahoo! 6. Wikipedia 7. Windows Live 8. LinkedIn 9. Amazon.com 10. Twiqer Facebook: Twifer: 2.3% of the Internet Popula8on 2.6% of the Internet Popula8on In the last month Facebook saw a In the last month Twiqer saw a -‐0.22% +43% organic search increase organic search decrease. YouTube: 1.6% of the Internet popula8on In the last month YouTube saw a -‐0.04% organic search decrease. Source: Alexa Ranking—Top organic searched sites in Indonesia