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WTM Fresh 2013, The Escape List pitch

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The five minute pitch from one of the five travel start-ups that contested WTM Fresh at the WTM Travel Perspective sessions

Published in: Technology, Travel
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WTM Fresh 2013, The Escape List pitch

  1. 1. Looking for a UK getaway?
  2. 2. Want to stay somewhere like this?
  3. 3. Think you need to spend hours searching or a small fortune? Not so. handpicks the UK’s most luxurious and high quality hotels, B&Bs, inns and cottages
  4. 4. That don’t cost the earth… £xxx From £120 per night From £125 per night From £35 per night From £95 per night
  5. 5. We choose where to stay by…. • Personal recommendation • Price Source: VisitBritain.org
  6. 6. Existing sites are either: • Mass market aggregators • High end curator sites
  7. 7. The Escape List solves these problems in one go: For consumers For hotels A reliable database of affordable luxury hotels A guarantee that all hotels have at least one room for under £150/night Simple, image heavy site design with external links verifying quality Allow them to stand out & increase social media exposure Competitive listing fees decided on in consultation with soft launch hotels
  8. 8. Is the problem big enough?
  9. 9. What we’ve created: With quick links to hotels’ to navigate, image heavy site With direct links to the hotels for booking Advisor An easy to use, simple own websites and Triprooms
  10. 10. We make money by…. Annual listing fee Additional extras e.g. featured slots in our newsletters or on our homepage
  11. 11. How do we know it works? Number of hotels 100 80 60 40 20 0 Database Growth 3500 3000 2500 2000 1500 1000 500 0
  12. 12. And what the press say?
  13. 13. Our plans…
  14. 14. www.theescapelist.com
  15. 15. www.theescapelist.com/competitions

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