WTM Fresh 2013, Sugarcake pitch

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Mark Frary

The five-minute pitch of one of the five start-ups in the WTM Fresh session at the WTM Travel Perspective sessions

Technology Travel

Sugarca
ke
Barbados

Round trip

British Virgin
Islands
St. Lucia

2

Travel stats

47%
Frustrated by
searching for best
destinations &
attractions

Sugarca
ke

86%

rather intelligent
recommendations

Source: Amadeus Travel Technology Providers

3

Frustrations of planning a trip

Sugarca
ke

4

Frustrations of planning a trip

Sugarca
ke

5

Pain points

86%
desire

Sugarca
ke

47%

Easy trip
Planning

Friend
recommend
ations

desire

Easy and
seamless
booking

47%
desire

6

Customer aquisition
10k
alpha

20k
beta

Sugarca
ke

1m

100k

14

Sugarca
ke

Key Partnerships
We’ve already made
Partnerships
with tourism boards
, high commissions &
businesses
within the region

Tourism
Boards

Businesses

We also have partnerships
that ensure we have POI’s
(hotels, destinations, events,
Businesses etc)

Airlines

High
Commission

Technology
providers

15

Caribbean diaspora

37%

Sugarca
ke

20%

80%

44%

16

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