Social Media: Personal Branding
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How to Build Your Personal Brand to Grow Your Influence & Business presented at Toronto Toastmasters Go-getters Club August 21, 2018
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Social Media: Personal Branding
- 1. Share and tag @drgnmeme
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- 3. Social Media How to Build Your Personal Brand to Grow Your Influence & Business Edwin Frondozo @drgnmeme Go-Getters Toastmasters August 21, 2018
- 4. Share and tag @drgnmeme
- 5. Share and tag @drgnmeme
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- 8. “Your brand is what other people say about you when you're not in the room.” - Jeff Bezos Share and tag @drgnmeme
- 9. PROMISE STORY Share and tag @drgnmeme
- 10. Share and tag @drgnmeme
- 11. Share and tag @drgnmeme Telling Stories is Timeless
- 12. Share and tag @drgnmeme
- 13. What’s the number 1 activity on social media? Question time? Share and tag @drgnmeme
- 14. Share and tag @drgnmeme
- 15. If you don’t tell your story online, someone else will! Share and tag @drgnmeme
- 16. Hello, I am Edwin! I am an entrepreneur, I create things, and I tell stories. Share and tag @drgnmeme
- 17. Hello, I am Edwin! I am an award-winning podcaster sharing the personal journey of business leaders and the experience with business leadership. Share and tag @drgnmeme
- 18. Hello, I am Edwin! I am an start-up ecosystem leader, I help entrepreneurs grow and scale. Share and tag @drgnmeme
- 19. Hello, I am Edwin! I am a marathoner runner. Running keeps me mentally and physically fit. Share and tag @drgnmeme
- 20. Hello, I am Edwin! I am a husband, father, and cherish family time over everything. Share and tag @drgnmeme
- 21. Share and tag @drgnmeme
- 22. Action Items for you today Share and tag @drgnmeme
- 23. Share and tag @drgnmeme
- 24. Profile Tips 1. User Handle 2. Account Name 3. Bio 4. Links 5. Visuals 6. Content
- 25. Participate • Comment • Feedback • Twitter Chats • Facebook Groups • LinkedIn Hashtag Campaigns • Live Videos Share and tag @drgnmeme
- 26. Share and tag @drgnmeme
- 27. Curate and Share • Share other people’s posts & research • Spotlight the best images in your niche • Co-create Share and tag @drgnmeme
- 28. Good Content • Call to Action • Sharing Links • Using Visuals • Using Hashtags • Cross-platform sharing • Timing is everything Share and tag @drgnmeme
- 29. Magic Content Ingredients • Useful • Amusing • Informational • Inspiring • Critical Share and tag @drgnmeme
- 30. Learn & Study • Read what other leaders are saying • Be aware of the moves that are being done • Get to know your intended audiences Share and tag @drgnmeme
- 31. Get in the Game • Develop thought leadership • Advertise yourself • Share other’s content Share and tag @drgnmeme
- 32. Share and tag @drgnmeme
- 33. Remember • Be creative • Find your networks • Celebrate accomplishments • Be consistent • Stay up-to-date Share and tag @drgnmeme
- 34. Recap • Articulate and reclaim your story • Give permission to change your story • Embrace opportunities to build your story • Utilize social media to create opportunities Share and tag @drgnmeme
- 35. To-do’s • Invest in social media • Follow leaders & companies • Seek mentorship • Show up & follow up • Tell your story Share and tag @drgnmeme
- 36. Thank you! Share and tag @drgnmeme
- 37. Learn More & Keep in Touch • Follow me on social media @drgnmeme • Email me edwin@thebusinessleadership.com • Search “The Business Leadership Group” • Or go https://www.facebook.com/groups/thebusinessleadership Share and tag @drgnmeme
- 38. Share and tag @drgnmeme
Editor's Notes
- Good evening everyone, I am excited to talk about personal branding, specifically how ive built my personal brand that helped me build by influence and business This is a workshop, designed for about 15 minutes, typically I would do a Q&A, not sure if we have time for that otday but please save your questions and ask me later, I have a tonne of content, not sure if we will get through it all, but we’ll see. How many people here are on social media on any level Keep your hands up if you are active
- First off, how it could help you grow Lastly, ground rules, if I see you on your phone. That’s OK! As long as you are tweeting or sharing on facebook, IG LIVE, or what
- What is a brand? It’s a personality, humanizing What’s its name? What does it wear? (ie design) How does it communicate? (ie positioning) What are its core values and what does it stand for? (ie brand promise) Who does it associate with? (ie target market) Is it well known? (ie brand awareness) Brand builds perceitopions It’s a feeling It’s what we think
- When you have a power brand, 3 things happen. For entrepreneurs, 3 things open up for you. First off. Networks Doors open when you have a susinc brand that aligns to who you are and what your apssions are People get to know you You are the go to person in these circles for specific things Secondly Compensation – business grows, income, When you become the go-to person in these networks, people like you, they trust you, and naturally, they will refer business to you Thirdly Self actualization – you become who you say you are This is key. If I were to say today, I am a world-renewed speaker. Do I wait for that or do I just start saying it? What comes first. The beuty of branding yourself, as soon as you write it, it becomes real When I think back about my podcast. I started it For me, with the podcast, I’ve had all three happen. I’ve lined up with business leadership, my network has grown And now, I am becoming a better leader as
- BRANDING Brings me to the power of branding. There are benefits for building your brand on purpose. There are tangible rewards for intentially branding yourself. Who here drinks Starbucks? How much is that coffee? And what’s the difference between that cup of coffee and Tim Hortons? Exceptional customer service & They tell their story
- I love this This is where, as an entrepreneur, you want to be. For many reasons. When people are talking about your brand, it’s either 1 of 2 things. One, I love it,or two I hate it. Each case, they have a perception and feeling. Both are important. What do people say about you when you are not in the room? There is a fun exercise here that I learned before Ask people to tell you what you do.
- In a nutshell, Your brand is a promise. Promise to stakeholders, Promise to employees Promise to customers It’s not only what you do, it’s how you do it.
- What’s the story starbucks are currently saying? Ethically sourced No child labor Natrual Farmers Local And they tell story And customer service So back to you. Whether you work for someone or an entrepreneur. Tellng the stories about who you are, what you are passionate about, people start to get to know you better. And when people know you, they keep you in mind. And when the time comes for a promotion, for a new opportunity. Knowing what your passions are and what you like to do. You will be first ot mind.
- Telling Stories is timeless Stories are the fundamental unit of human understanding From hieglyphics, To eliabethan theathrs Campfires Books Tv Movies Stoires are the fundamental unite of human understanding. We learn from them. Without stories, we have no idea..
- It’s not timeless. But it’s here. Before social media there was Oral culture Phonetic Alhabet Gutenberg press Universities & Publishers Telegraph Radi & Television Personal Comupters Internet & Social Media Social media is so powerful, it allows anyone to tell their story. Build a brand, and get your message out there.
- Everyone is watching. Most people do not create, do not share. Some complain, some comment But most people are not sharing their story.
- So what’s your story? Will you let people dictate OR assume who and what you do? Go around the room, let’s hear your pitch. Anyone want ot share who there are in one pitch?
- Participate Create Share
- How does your profile look? You are participating You are creating You are telling the world Now, people are looking at you. How does your profile look?
- For those who are already engaged