Influencer Marketing in India is a growing trend - FInd out how your brand can connect with Twitter, Instagram, Video & Blog Influencers to enable word of mouth publicity.
3. Influencer Marketing – different accessible touch points to explore
Bloggers
Press & Offline
Influencers
Social Media Influencers
Forum/Group Owners
4. State of Influencer Marketing in India
60 %
brands globally are
planning to increase
their influencer
marketing spends in
2015*
92 %
consumers trust
recommendation from
other people more
than from brands
33 %
customers fallback on
blogs and reviews
before making the
purchase decision#
India is catching up with global trends to make Influencer Marketing an integral part of
branding and content strategy
5. Reach out to 5000+ Influencers. Some influencers who have partnered with us recently
Lifestyle
Archana Vijay Devina Malhotra Akanksha Redhu
Travel & Food
Tarika SinghSiddhartha Joshi Shivya Nath
8. Apart from reaching out to relevant influencers, campaigns are promoted on our platform
9. Influencers can be identified based on multiple criteria
Criteria to identify influencers
Category / Sub-Category
Location (where Gymer has services)
Overall Reach Estimate
Twitter Followers
Page Rank / Moz Rank
Custom Criteria based on Campaign
10. Some of the recent Influencer Marketing campaigns
11. Screenshots with Links of some sample Engagement with Citibank
Click here to see the Blog Click here to see the Blog
12. Screenshots with Links of some sample Engagement with Zespri Kiwi
Click here to see the Blog Click here to see the Blog
13. Screenshots with Links of some sample Engagement with Sony Music
Click here to see the Blog Click here to see the Blog
14. Screenshots with Links of some sample Engagement with Raintree Hotels
Click here to see the Blog Click here to see the Blog
15. The team has a mix of digital marketing, technology & strategy expertise
• Suneil Chawla is a Commerce graduate from Loyola College, Chennai and an MBA from IIM
Ahmedabad
• Cofounder of Koolkart.com, a social ecommerce destination for consumers to discover unique
fashion products
• 4 years as Case Team Leader at Bain across Boston, Singapore, Mumbai, Delhi working across
projects in the consumer space
• ~1 year project with leading handset manufacturer on innovative marketing initiatives
• Vikas Chawla has over 2 years experience as a Product/Brand Manager at TI Cycles, heading
digital marketing and national branding for Hercules cycles across India
• Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill
Development Council
• Vikas is a management graduate from the London School of Economics and a business graduate
from the Loyola College, Chennai