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Blogger Outreach, Digital PR & Influencer Discovery with Majestic SEO

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Mel Carson's presentation from Brightedge's #Share13 event in San Francisco on how to use Majestic SEO for Digital PR and influencer discovery. Going beyond links for link building and showing how important relationships between links and people are in discovering influencers and helping blogger outreach strategies.

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Blogger Outreach, Digital PR & Influencer Discovery with Majestic SEO

  1. 1. Loving Links Beyond SEO @MelCarson
  2. 2. @MelCarson
  3. 3. @MelCarson A Little Background… • “Link Intelligence” Tool • Privately owned search engine with a distributed crawler • Crawls 4 billions URLs a day • Seen over 4.5 TRILLION URLs • Knows who links to who • Scores each link with “Flow Metrics” • Used for SEO and Digital PR
  4. 4. @MelCarson Links Are About Relationships
  5. 5. @MelCarson
  6. 6. @MelCarson Quark Expeditions Example
  7. 7. @MelCarson Quark’s Majestic Summary
  8. 8. @MelCarson Explaining Flow Metrics
  9. 9. @MelCarson Explaining Flow Metrics
  10. 10. @MelCarson Competitor Analysis
  11. 11. @MelCarson Competitor Analysis
  12. 12. @MelCarson Quark’s Majestic Link Map
  13. 13. @MelCarson Influencer Discovery
  14. 14. @MelCarson
  15. 15. @MelCarson Dodgy Links
  16. 16. @MelCarson Dodgy Links
  17. 17. @MelCarson More Digital PR
  18. 18. @MelCarson Dollar Shave Club PR
  19. 19. @MelCarson Dollar Shave Club PR
  20. 20. @MelCarson Dollar Shave Club PR
  21. 21. @MelCarson Beijing vs. Johannesburg  joburg.org.za  beijing.gov.cn
  22. 22. Comparing Geographies
  23. 23. Predicting UK and French Elections
  24. 24. Majestic & Link Data is Not Just for SEO • Influencer Discovery • Digital PR • Spotting Commercial Opportunities • Uncovering Geographic Deficiencies • Predicting Stuff
  25. 25. Thank You! MCarson@MajesticSEO.com @MelCarson

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