Social Life of Cities: A placemaking model for Malmo, Sweden

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This presentation describes Social Life's work with the City of Malmö's Environment Department to develop a new placemaking model that can be funded by social investment. This work is part of the City's "Regeneration Dialogue", which aims to comprehensively regenerate the City's 1960's and 1970's apartment blocks. The work is part of the Social Life of Cities collaborative - a global innovation program run in partnership with Cisco and the Young Foundation.

This presentation was made at a TelePresence bringing together placemaking experts and city stakeholders from Malmo, Brussels, Chicago, New York, London and Seoul.

Published in: Technology, Real Estate
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Social Life of Cities: A placemaking model for Malmo, Sweden

  1. 1. A Placemaking model for Malmö September 2013
  2. 2. The Social Life of Cities A partnership between Cisco, Social Life and the Young Foundation. Our aspiration is to accelerate urban innovation, by working with cities to connect their strategies and programmes more firmly to the day to day experience of their residents. With the City of Malmö we are developing a new placemaking model for their “million homes areas”, and exploring how this can be supported by new sources of finance. 2
  3. 3. A Placemaking model for Malmö: this presentation 1 What is placemaking? 2 Malmö’s innovation story 3 Lindängen 4 The placemaking model 6 Our questions to you Building on the best of what we know about making places thrive; and the best of what we know about innovation to meet social need in local areas. 3
  4. 4. What is placemaking? 4
  5. 5. “Placemaking” is a tool that helps us think differently about the needs of people and of places 5
  6. 6. Placemaking is… A process for designing, creating and managing existing and new places so they become thriving communities that support wellbeing and quality of life Involves people who live & work in an area in creating and shaping plans and decisions Draws on local strengths, potential & opportunities A process that focuses on lived experience. “When you focus on place you do everything differently” Project for Public Spaces, New York 6
  7. 7. 1 Malmö’s innovation story 7
  8. 8. Malmö Strong links to Denmark & Europe Over 40% of population first or second generation immigrants Highest child poverty level out of all Swedish municipalities Lower employment and higher welfare dependency than most of Sweden. 8
  9. 9. Slide 9 Disengaged communities, poor education, high levels of disadvantage Consensus about need for new approach Data/studies on social need External inspiration, social design principles, co-design solutions with participants Learn from success of environmental sustainability programmes Malmo is famous for innovative sustainable design, but also for urban problems Malmö’s innovation story
  10. 10. Slide 10 Innovating in local areas Five area programmes for a socially sustainable Malmö Aim to nurture innovation and break down silos Priorities include work & economic growth; security; inclusion; better outcomes for children & adolescents; integration; culture. 10
  11. 11. 3 Lindängen 11
  12. 12. Over 1 million apartments built in Sweden 1965-75, today a third of apartments were built in this period 12
  13. 13. Lindängen 13
  14. 14. Lindängen 6,700 population 2,600 apartments Created through million homes programmes, first residents included Chilean refugees One of Malmö’s Area Programmes Three main property owners: big companies (Stena Fastigheter & Första AP-fonden, a pension fund) & local company (Trianon) 14
  15. 15. Lindängen: Employment (2009) 15
  16. 16. 16 0%# 10%# 20%# 30%# 40%# 50%# 60%# 3#500# 3#600# 3#700# 3#800# 3#900# 4#000# 4#100# 4#200# 4#300# 4#400# 2007# 2008# 2009# 2010# 2011# 2012# 2013# 2014# 2015# Förvärvsfrekvens+20.64+ Befolkning+20.64+ År+ Befolkning+samt+Förvärvsfrekvens+20.64+år+ U<all+2007.2011+resp+2008.2010+.+trend+Bll+2015++ Befolkning#20664# Förvärvsfrekvens# Lindängen: working age population, actual & trends until 2015
  17. 17. 17 40%$ 45%$ 50%$ 55%$ 60%$ 65%$ 70%$ 75%$ 80%$ 85%$ 2007$ 2008$ 2009$ 2010$ 2011$ Andel& År& Gymnasiebehörighet& avser&endast&Lindängenskolan& Lindängen: number of pupils leaving elementary school with qualifications 2007-2011
  18. 18. 0 10 20 30 40 50 60 Year 2003* Year 2011*** Lindängen: Change in numbers of people saying they feel unsafe outside in the evening 2003-2011 18
  19. 19. “Lindängen is like a family. Everyone is like a big family.” “I have lived here for 35 years. I have never felt afraid of anything or anyone. I hear so much that is negative about the Lindängen. I am going to live here until I am carried out”. “I have lived in Lindängen for 40 years. I have never been afraid and I am positive about it. This is a much more open area. The community spirit has improved. People stop and talk and it is a much friendlier place.” “People are afraid of sticking out, they feel secure in their small world” “The library is a public space. The kinds of people who come to the library are excluded from society. The newcomers [to the area] focus on the library. ... The only human contact they have is with the library.” 19
  20. 20. Lindängen centrum citizens’ dialogue 2012 Like = Uppskattar Dislike = Ogillar 20
  21. 21. Placemaking workshop February 2013 STRENGTHS Openness Good services: a progressive library, breakfast club “School after school” , multi- ethnic health centre Courage – “movement against violence” started by local couple Campaign for Muslim fathers to spend more time with their children Co-operation: municipality and NGOs working together Council services now more integrated Open air swimming pool and the amphitheatre. WEAKNESSES Weak NGOs Barriers between different groups, few places for people from different backgrounds to meet Stronger “bonding” than “bridging” social capital Some immigrant families struggle to navigate Swedish systems Education system seen failing non-Swedes Some Muslim women are isolated Despair, little trust in change, poor education, skills, low self-esteem Lindängen poorly connected to Malmö21
  22. 22. The placemaking model 22
  23. 23. How can we put people in the centre of placemaking in Lindängen? 23
  24. 24. What we know … New Deal for Communities England (2000 – 10) Promise Neighbourhoods, US (2010 on) Communities that care, US & UK (early ‘90s on) Four key learning points 1.  Build the capacity of individuals - their wellbeing, resilience – as well as tackling deficits 2.  How people feel about places – their attachment – is critical 3.  Building on the assets of local communities – and take time to identify these 4.  Avoid silos & over rigid processes. Knight Foundation, Soul of the Community, US (2010 on) 24
  25. 25. Context: Detailed understanding of places is the starting point. Not linear: Innovation is neither smooth nor linear - need to take account of complexity Start small and learn: prototype, use expert & user feedback before improving approach/delivery People centred: communities are experts of their environment Asset based: success is most likely if it builds on the strengths and assets of a community as well as tackling problems and deficits Placekeeping: how will interventions be sustained. Placemaking rapid review: our principles 25
  26. 26. Understand Imagine Prototype Implement Ideation cycles Feedback loops between stages A placemaking model for Malmö: the starting point An incremental model based on what we know about how local areas innovate 26
  27. 27. Community dividends to share the rewards with local people 27
  28. 28. The Problem The Agreement Local Action Community Dividend How community dividends could work… Eg stopping graffiti Agencies will clean walls, community will stop people doing graffitti Work with young people, create sanctioned graffiti wall State saves x Euro, gives half share to community 28
  29. 29. Where to start? •  Activating public spaces: focus on the shopping centre •  Build on strong services that are working across divides: library, GPs, extended school •  Build on assets and strengths: identify and recognise local networks •  Exploit international links with Arab world •  Using physical investment to create jobs 29
  30. 30. Our questions 30
  31. 31. Can we apply the methods of social innovation to placemaking? 31
  32. 32. •  How do we build wellbeing and resilience? •  How do we generate connections across different groups, especially between people from immigrant backgrounds and long-standing residents? •  How do we activate the public spaces? •  How do we seek out and build on local assets? •  How do we overcome resistance to change within local bureaucracies? 32
  33. 33. social-life.co nicola.bacon@social-life.co douglas.cochrane@social-life.co33

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