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Business canvas CO. Social entrepreneurship (3/6)


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To prototype our project we will use the Busines Canvas, a tool created by Alexander Osterwalder that visualize the 9 components of a project. It has became really popular and is used in most start up incubators. The Business Canvas allows us to see quickly how every component is interrelated. When we want to set a social enterprise it is equally important what we do and how we do it. Working under the new paradigm of Collaboration have specific consequences in each component: Value proposition: Need or encourage hero´s journey?, Client: Beneficiary or Hero?, Relationship: service provider or Community?, Channel: Transactional or transformational?, Activities: Close or Open for collaboration?, Resources: without soul or an opportunity to activate hero´s journey?, Partnership: Instrumental or shared purpose? Income&Expenses: All free/all paid or freemium?

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Business canvas CO. Social entrepreneurship (3/6)

  1. 1. Business Canvas COMay 2013SocialEntrepreneurship| www.neelabs.netOrganized by Aipc-PandoraFacilitated by Neelabs
  2. 2. Nature Capital21Social entrepreneurship || CC BY:3.0
  3. 3. Crédito: business canvas model Alexander OsterwalderRevenuesCostPartnerships ActivitiesResourcesRelationshipValue Proposition CustomerChanelsBusiness Canvas Model3Social entrepreneurship || CC BY:3.0
  4. 4. 4How would you score your project idea under thisparadigm shift?AbundanceNeedsOpenClosedCommonsPrivate/PublicWhat happens ifwe act from theinterconnectionframe,understandingthat all actionneeds to bedesigned for thecommon good?What opportunitiesemerge when westop thinking ofpeople asconsumers ofproducts or servicesand we incorporatehis participation,creative abundance,networks…bymeans oftransformativeexperiences to thevalue chain?Whatopportunitiesemerge whenwe includesince the firststages, all thesocialecosystem inthe strategicprocess’personorganizationsystemSocial entrepreneurship || CC BY:3.0
  5. 5. Crédito: business canvas model Alexander Osterwalder. Lo escrito dentro del canvas: neelabs.netIf we want to set up a social enterprise, is equally important what we do and how we do it.NeedEncouragehero´sjourneyBeneficiaryHeroServiceProviderCommunityTransactionalmomentsTransformativemomentsCloseProcesses opento collaborationResourceswithout “soul”Opportuniy toactivate hero´sjourneyInstrumentalSharedpurposeFree| PaymentFreemiumPartnership Activities ValuePropositionRelationship ClientsChannelsResourcesCost Revenues5Social entrepreneurship || CC BY:3.0
  6. 6. How to provide employment to people in risk of social exclusion?The school “Solidaridad” work in its center of Alozaina (asmall rural village in Spain) with people in risk of socialexclusion. They began a program to facilitate socialintegration through craftwork activities. The center gotits main income from public subsidies and only a fewpercentage selling the craftwork.The center has very good reputation in the region as awork center for people in risk of social exclusion.In 2009 with the crisis, the project team was moreconscious about the dramatic situation of their ruralenvironment.: the fruit was not harvested, the landswere abandoned, and there was a huge rate ofunemployment due to the crisis in construction¿How could the center evolve from being a center forpeople in risk of social exclusion to be a promoter of localand community development?Some years they started to work in renovable energy. In2012 they came up with the idea of building “Solar fruitdryer” that allows the rural people to sell “fruit” all overtHe year.¿How to do it? ¿Do we do it directly or do we facilitatethat others could also do it?. They decided to design theprototype and make available how to do it to anyone. Asa financial model they decide to give: workshops andvisits to the school until 2013 “Solidarity School” in 2013Social entrepreneurship || CC BY:3.0
  7. 7. 7Social entrepreneurship || CC BY:3.0
  8. 8. How to set up a Co-working space?Utopicus is a co-working space for people that workmainly in the creative industry.The project was launched by 2 people and they contractpeople to manage the space.El proyecto fue lanzado por dos socios y un equipo deprofesionales contratados se encargan de la gestión.The business model is the monthly fee that all themembers pay to Utopic-US: 160-250 euros if you want toaccess during the the whole month (Monday-Friday 9am-9pm)In 2013, a group of young entrepreneurs wanted to have aspace to work and with very specific machines (3Dprinters) to be able to construct their prototypes. Theycould not afford to pay 160 euros/month.They explored different initiatives and they foundmakespace in Cambridge, a working place where all themembers share the expenses of the place and the cost ofthe machines. They are not management expensesbecause it is a self organized community. It is an spacethat is available 24*7*365 because all members have thekey. Monthly cost is 30 euros.To get the initial money to rent and prepare the space, thepromoters, organized a public presentation of the projectand offer the possibility to become a founder-member bypaying in advance 6 monthly fee (180 euros). In June 2013the space will be inauguratedUtopicus Makespace MadridNota: Utopicus ha diseñado un modelo de colaboraciónentre los miembros muy distribuido8Social entrepreneurship || CC BY:3.0
  9. 9. 9Social entrepreneurship || CC BY:3.0
  10. 10. How to articulate an International Network?The Hub is a network of co-working spaces focused inhosting connections among its members to promotesocial entrepreneurship. In 2005 the first HUB wasopened in 2005 and today they are more than 37 HUBs.The network was growing really quicklyAll the services to the global network were provided bythe London office: communication, financing, support toopen a new center…etcIn 2010 due to the crisis and lack of forecasting, HubLondon got such a great debt that put in risk the wholenetwork¿What to do?All Hub spaces met and they agree to work with adistributed model, that is, instead of having one centralHUB that provide all the services each HUB space willassume specific• Before when a new Hub get into the network, all theservices where given by HUB London, now 2 HUBsalready existing in the network provide the serviceand are paid by the new HUB.• To access to european funding, they create coalitionsamong different HUBs. Ie Hub Amsterdam with 5more centers have just got european funding to helpto internacionalize local initiatives.Red Hub antes 2010 Red Hub después 201010Social entrepreneurship || CC BY:3.0
  11. 11. 11Social entrepreneurship || CC BY:3.0
  12. 12. Let´s explore it with some examples that we willbe visiting this afternoon12Social entrepreneurship || CC BY:3.0
  13. 13. 13Social entrepreneurship || CC BY:3.0
  14. 14. Creative Commons,a globally focused nonprofitdedicated to making it easier forpeople to share and build uponthe work of others, consistentwith the rules of copyright.14Social entrepreneurship || CC BY:3.0
  15. 15. 15Social entrepreneurship || CC BY:3.0
  16. 16. 16Social entrepreneurship || CC BY:3.0
  17. 17. 18Social entrepreneurship || CC BY:3.0
  18. 18. 19Social entrepreneurship || CC BY:3.0
  19. 19. 20Social entrepreneurship || CC BY:3.0
  20. 20. 21Social entrepreneurship || CC BY:3.0
  21. 21. 22A new paradigm: co-creative society (Co-)Social entrepreneurship || CC BY:3.0
  22. 22. 23Social entrepreneurship || CC BY:3.0
  23. 23. 424Social entrepreneurship || CC BY:3.0
  24. 24. 25Social entrepreneurship || CC BY:3.0
  25. 25. 26Social entrepreneurship || CC BY:3.0
  26. 26. Elena Ací | @elenaacinRafael | @rafael_cobo27