Social Life of Cities: Social investment & placemaking

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This presentation describes Social Life's work with the City of Malmö's Environment Department to develop a new placemaking model that can be funded by social investment. This work is part of the City's "Regeneration Dialogue", which aims to comprehensively regenerate the City's 1960's and 1970's apartment blocks. The work is part of the Social Life of Cities collaborative - a global innovation program run in partnership with Cisco and the Young Foundation.

This presentation was made at a TelePresence bringing together experts in social investment and placemaking from Sydney, London, New York, Malmo and Brussels.

Published in: Business, Economy & Finance
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  • Social life set up by YFNew venture building on YF’s 50 plus years history of exploring dynamics of communityMichael Young –failure of post war planning etc
  • 6,700 population2,600 apartments (1,700 in project)Housing charcterised by lack of maintenance, overcrowding, high energy costsSome of housing has recent changed handsThree main property owners: big companies (Stena Fastigheter & Första AP-fonden, a pension fund) & local company (Trianon).
  • There is a pressing need for new approaches and modelsThere is a need to better understand the lived experience of all residents… and to work with the strengths and assets within the local populationWe need to bring together what we know about how to drive local social innovation, and how to make places thrive
  • Knight foundation work highlights connections between attachment and gdp. Need to optimise place
  • Foundations less likely… housing at centre, gives income stream, is fixed asset, increases attraction to investors
  • This involves intervening across people’s lives: the problems that trap individuals into dependency on welfare systems are complex and individualised: mental health problems, drug and alcohol abuse, low self esteem and low resilience and capacity to changeThese issues can be amplified within familiesFamily life is affected by what happens in wider communities, how neighbourhoods affect life choices and opportunities, and social normsSo delivery needs to focus on three dimensions: the whole community, families and individuals
  • Social Life of Cities: Social investment & placemaking

    1. 1. New finance for regenerating Malmö October 2013
    2. 2. Social Life‟s aim is to put people at the heart of placemaking, we work in the UK and internationally.
    3. 3. The Social Life of Cities A partnership between Cisco, Social Life and the Young Foundation. Our aspiration is to accelerate urban innovation and reshape the way that city leaders and urban planners think about creating and shaping thriving and sustainable places. With the City of Malmö we are developing a new placemaking model for their “million homes areas”, and exploring how this can be supported by new sources of finance. 3
    4. 4. Our first TelePresence, September 26th Placemaking for disadvantaged housing estates in Malmö
    5. 5. Social investment in places: this presentation 1 Introducing Malmö 2 Introducing Lindängen and the placemaking model 4 Financing placemaking 5 Meeting the need for investment 6 Our questions Building on the best of what we know about making places thrive; and the best of what we know about innovation to meet social need in local areas. 5
    6. 6. 1 Introducing Malmö
    7. 7. Malmö Strong links to Denmark & Europe Over 40% of population first or second generation immigrants Highest child poverty level out of all Swedish municipalities Lower employment and higher welfare dependency than most of Sweden. 7
    8. 8. 1 Prompts 2 Proposals 3 Prototypes 4 Sustaining 5 Scaling 6 Systemic change Disengaged communities, poor education, high levels of disadvantage Consensus about need for new approach Data/studies on social need External inspiration, social design principles, co-design solutions with participants Learn from success of environmental sustainability programmes Malmo is famous for innovative sustainable design, but also for urban problems Malmö’s innovation story
    9. 9. 3 Introducing Lindängen & the placemaking model
    10. 10. Over 1 million apartments built in Sweden 1965- 75, a third of apartments in existence today were built in this period
    11. 11. Lindängen
    12. 12. Lindängen: Employment (2009) 12
    13. 13. Lindängen: working age population, actua l & trends until 2015 13
    14. 14. 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 2007 2008 2009 2010 2011 Andel År Gymnasiebehörighet avser endast Lindängenskolan Lindängen: number of pupils leaving elementary school with qualifications 2007-2011 14
    15. 15. 0 10 20 30 40 50 60 Year 2003* Year 2011*** Lindängen: Change in numbers of people saying they feel unsafe outside in the evening 2003-2011 15
    16. 16. How can we put people in the centre of placemaking in Lindängen?
    17. 17. What we know … New Deal for Communities England (2000 – 10) Promise Neighbourhoods, US (2010 on) Communities that care, US & UK (early „90s on) Four key learning points 1. Build the capacity of individuals and - their wellbeing, resilience and – as well as tackling deficits 2. How people feel about places – their attachment – is critical 3. Building on the assets of local communities – and take time to identify these 4. Avoid silos & over rigid processes. Knight Foundation, Soul of the Community, US (2010 on) 17
    18. 18. Understand Imagine Prototype Implement Ideation cycles Feedback loops between stages A placemaking model for Malmö: the starting point An incremental model based on what we know about how local areas innovate 18
    19. 19. 3 Financing placemaking
    20. 20. Across Malmö, €65,000 investment need per home to meet physical and environmental standards, and to fund programme of social renewal. €110m investment need for regeneration dialogue in Lindängen.
    21. 21. The costs of disadvantage in Lindängen Direct costs for each unemployed adult: €75,000 each year Income support paid by city (2012): €110 million 350 unemployed (2009) ≈ €26 million/year, €130 million/five years Two Swedish economists, Ingvar Nilsson and Anders Wadeskog have estimated the costs of social exclusion in Lindängen.
    22. 22. Nilsson & Wadeskog estimate that a reduction in the costs of social exclusion, equivalent to the €60m needed to comprehensively regenerate Lindängen(without sharp increases in rent), could be generated if 138 people currently dependant on welfare become fully employed for eight years, without needing state support. 22
    23. 23. Average direct costs for unemployment in Lindängen divided between agencies Source: Ingvar Nilsson
    24. 24. Costs of unemployment Source: Ingvar Nilsson
    25. 25. 4 Meeting the need for investment
    26. 26. What does the City of Malmö want? More investment available in total for deprived areas To mainstream their new approach New structures that break down silos and rigid ways of working. Less than half of the costs – €50m - of the programme can be funded through rent increases - the public sector cannot fill the remaining gap.
    27. 27. Some questions Who are the potential investors? Who is the target of a new programme? How to measure impact? How to invest in innovation? … how can savings be cashed? … how can savings be shared? Global picture ignores complexity of people’s lives: need to identify the high cost individuals/families, then analyse use of services to find the key intervention points where costs of failure can be released.
    28. 28. Institutions: Scandanavian insurance companies, pension fund managers and equity investors who are looking at broadening their base eg SBP (Norwegian owned pension fund), Skandia, Swedbank Public sector City of Malmö: regional health trust and national employment agencies, other national actors Property owners Crowdfunding 1 Who are the potential investors?
    29. 29. 280 people in full-time work, partially dependent on welfare 560 people on apprenticeships & training 800 families supported to tackle wider problems 200 people invited to join wider social programmes Whole population of Lindängen given opportunity to take part in new programmes that build community and promote environmental sustainability 138 people no longer dependent on state welfare programmes NOTE: all the figures are hypothetical 138 people have families and broader social connections… 2 Who are the target group?
    30. 30. 280 people in full-time work, partially dependent on welfare 560 people on apprenticeships & training 800 families supported to tackle wider problems 2000 people invited to join wider social programmes Whole population of Lindängen given opportunity to take part in new programmes that build community and promote environmental sustainability 138 people no longer dependent on state welfare programmes Issue #2: who to focus on? 2 Who are the target group?
    31. 31. 280 people in full-time work, partially dependent on welfare 560 people on apprenticeships & training 800 families supported to tackle wider problems 2000 people invited to join wider social programmes Whole population of Lindängen given opportunity to take part in new programmes that build community and promote environmental sustainability Hard outcomes & outputs: numbers in work, training places, participation rates. Soft outcomes & outputs: confidence, resilience , sense of purpose, trust, comm unity capacity and cohesion. 138 people no longer dependent on state welfare programmes How can we measure success? Issue #2: who to focus on? Is it possible to build a model with such complex multiple outcomes? Is a focus on a particular group – eg schoools – more realistic? Or on green energy? 2 Who are the target group?
    32. 32. Understand Imagine Prototype Implement Ideation cycles Feedback loops between stages How can a new investment fund be developed to support innovations that will not have an evidence base, or track record? 3 Investing in innovation?
    33. 33. One investment model Step 1: Identify problem or challenge (eg welfare dependency) Step 2: Expand interventions that already work Step 3: Imagine and test new interventions Step 4: Measure and expand successful interventions Step 5: Establish pooled budget for large investments Upfront investment Upfront investment + savings Pool resources Time Investment 3 Investing in innovation? Need for some initial investment, with further investment part-funded by savings.
    34. 34. Possibilities… #1 New programmes/initiatives, supported by social investment (acting as traditional investors or providing working capital) #2 Payment by results with up front costs funded through social investment #3 Social impact bond/pay for success bond #5 Creation of new innovation fund to support new programme of action, part funded by public sector & investors?
    35. 35. 5 Our questions
    36. 36. What should be the balance between small and large scale; simple and complex? 36
    37. 37. Is small, and incremental the best strategy to engage new forms of investment, or is starting at scale better? Is a SIB/Pay for Success model over ambitious, or could the complexity and difficulty starting this be outweighed by real benefits in the long term? What advice would you give to Malmö?
    38. 38. social-life.co nicola.bacon@social-life.cosaffron.woodcraft@social- life.co

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