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Fall 2013
Master of Business Administration- MBA Semester 4
“Supply Chain Management” Specialization
SC0007 – Category Management in Purchasing- 4 Credits
(Book ID: B1662)
Assignment (60 Marks)
Note: Answer all questions (with 300 to 400 words each) must be written within 6-8 pages. Each
Question carries 10 marks 6 X 10=60
Q1. Write a note on product category lifecycle.
Answer. Product life cycle is a business analysis that attempts to identify a set of common stages in the
life of commercial products, for example, introduction, promotion, growth, maturity and decline. The
Product Life Cycle (PLC) is used to map the lifespan of a product. There are generally four stages in the
life of a product. These four stages are the Introduction stage, the Growth stage, the Maturity stage and
the Decline stage. The following graph illustrates the four
Q2. Describe the steps implemented in communication planning.
Answer. A strategic communications plan is a written document that lists your organization's specific
goals and objectives. It requires a concerted effort among your staff, board members, and others to
think strategically about where you want your organization to go and the communications activities
(public service announcements, press releases, press
Q3. Write a note on contingency planning.

2. Answer. A contingency plan is a plan devised for an outcome other than in the usual (expected) plan.It
is often used for risk management when an exceptional risk that, though unlikely, would have
catastrophic consequences. Contingency plans are often devised by governments or businesses. For
example, suppose many employees of a company are traveling together on an aircraft which crashes,
killing all aboard. The company could be severely strained
Q4. Discuss e-auctions in detail.
Answer. E-Auctions are negotiations conducted via an online platform. Suppliers get the possibility of
improving their proposals based on market feedback (e.g. rank in negotiation) and are considered to be
the most transparent way of conducting negotiations.
E-Auctions include both price and non-price (service level, quality, etc.) parameters to ensure the result
of the auction reflect the overall best total value for APMM.
Benefits of participating in an e-Auction
Q5. Explain the creation of programme plan.
Answer. The first step in any systematic attempt to promote rural development is to prepare useful
programmes based on people's need. The development of such programmes, which harmonize with the
local needs as the people see them & with the national interests with which the country as a whole is
concerned, is an important responsibility of extension personnel at all levels-national, state, district,
block & village.
Programme planning is the process of making decisions about the direction & intensity of extensioneducation efforts of extension-service to bring about social,
Q6. Explain how price cost analysis is performed in category management.
Answer. Category management is a retailing and purchasing concept in which the range of products
purchased by a business organization or sold by a retailer is broken down into discrete groups of similar
or related products; these groups are known as product categories (examples of grocery categories
might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to
managing a product category as a strategic business unit.
Dear students get fully solved assignments

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