1. MY AREA OF OPERATION
I AM UNDERTAKE TO IMPART PROFESSIONAL
SALES TRAINNING TO REPUTED FMCGAND
FMCD COMPANY’S SALES FORCE.
VERY SOON PLAN TO STEP IN OTHER INDUSTRIES
LIKE TELECOM, AUTO MOBILES.

2. WHAT I OFFER
CLASS ROOM
TRAINING (CRT)
ON JOB TRAINING (OJT)
EXECUTIVE
TRAINING
MANAGEMENT
DEVELOPMENT
PROGRAMS

3. TRAINING CALENDAR
I design Training calendar for Class Room
Training with a group of 20 – 22 people
at the max , which will ensure optimum
registration of the training materials and
easy gulping of the trainees, followed by
On Job Training at market for 5 days at
a stretch.

4. TRAINING AND DEVELOPMENT
CLASS ROOM TRAINING :
 - Learning through PPT
 - Understanding through inter-active mode
 - Simulations & written test
 -Role Play
ON JOB TRAINING :
 -Mentoring
 - Coaching
 - Re assessment

5. APPLICATION OF
METHODS
AT OJT
SARA & PIPE
I PREFER to use SARA and PIPE
methods while working at market
(On Job Training) for the sales
people in different position.

6. SARA
S - SURPRISE- Knowing his area of
development, he
surprises.
A - ANXIETY- He becomes anxious.
R - REJECTION- He rejects to accept.
A - ACCEPTANCE- Ultimately he
accepts his mistakes-
area of improvement.

7. PIPE
P - PROBE
I - INSTRUCT
P - PRAISE
E - EVALUATE

8. OUR APPROACH

INITIATING
DEVELOPING
IMPLEMENTING
REVIEWING

9. TRAINING PROCESS
OJT

10. MY FOCUS
CONCENTRATE TO TURN PEOPLE
SKILLED
PRODUCTIVE
PROFIT
FOR THE RESPECTIVE ORGANISATION

11. MY TRAINING APPROACH

12. TYPES OF TRAINING
SALES PROGRAMS- Provide training for front level
Distributor and channel partner employees on going market
practices. I also conduct dealer level trainings, which further
extends upwards to first line supervisory level.
Programs to do with Distributor management, key account
management and sales management.
PRODUCT AND PROCESS TRAINING- I impart
training on specific / selected product also and process that
deals with specific learning on system intended to deliver
defined solutions to the process.

13. I AM expertise IN
 BASIC FUNDAMENTALS OF SALES- FOR Front Line
– TSI / ISR.
 LEADERSHIP AND ADMIN For SALES OFFICER/
AREA SALES MANAGER.
 Set up and mobilise KRA for Sales force.
 Setting up Performance parameters and EVALUATION.
 Design TNA for further expansion of operation.
 Execution of SOP.
 Conduct WORKSHOP & MOTIVATION
PROGRAMS.

14. TSI TRAINING
FUNDAMENTAL OF SALES
PRODUCT KNOWLEDGE
KRA
DISTRIBUTION
SALES SKILLS
COMMUNICATION
7 TOOLS AND 7 STEPS
ROLE PLAY ( MOCK CALL )
ASSESSMENT
EVALUATION

15. SALES OFFICER TRAINING
PRODUCT KNOWLEDGE
KRA
GEOGRAPHY AND DEMOGRAPHICS
PLANNING
LEADERSHIP
RELATIONSHIP MANAGEMENT
EMPLOYEE ENGAGEMENT
ASSESSMENT
EVALUATION

16. ASM TRAINING
KRA
LEADERSHIP
GEOGHRAPHY AND DEMOGRAPHICS
ROI
RELATIONSHIP MANAGEMENT
EMPLOYEE ENGAGEMENT
HOW TO CONTROL ATTRITION
QUALITITIVE ASSESSMENT
EVALUATION

17. IDENTIFYING TRAINING
NEEDS
I generally identify the Training needs through
ORGANISATIONAL ANALYSIS
TASK ANALYSIS
MAN- POOWER ANALYSIS
Co-ordination with corporate level

18. MY ROLE
INCREASE IN EFFICIENCY
INCREASE IN MORALE OF THE EMPLOYEES
BETTER HUMAN RELATIONS
REDUCED SUPERVISIONS
INCREASED ORGANISATIONAL VIABILITY AND
FLEXIBILITY

19. MY REACH
METRO CITIES-
KOLKATA
DELHI, MUMBAI,
REST OF BENGAL
UTTAR PRADESH,
BIHAR,
JHARKHAND,
ODISSA,
ASSAM
I conduct training in English and Hindi languages except in Bengal .

20. MY CREDENTIALS
 I AM Pradip Mitra , from Hardcore FMCG industries ,
have spent considerable period in the industry, spanning
from 20 years in sales. I had started my career as Front line
sales man eventually risen through ranks up to the level of
manager- sales, looking after National sales of their
respective Organisations (all reputed). Finally , working
individually as free lancer Consultant-Trainer for last five
years.