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Achieve business success through strategic price offers and demand management
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Elective – Retail Management
As a Retail Manager how will you achieve business by decision
making focused on price offer and demand pressure from
customers, on availability of the product? Examine the strategy you
will adopt in a retail chain business (Big Bazar).
Answer:It is a process of promoting greater sales and customer satisfaction by gaining a better
understanding of the consumers of goods and services produced by a company. A typical retail
managementstrategyfora manufacturingbusinessmightresearchthe retail processthatdistributes
the finished products created by the business to consumers to determine and satisfy what buyers
want and require.
Management refers to the process of bringing people together on a common platform and make
them work as a single unit to achieve the goals and objectives of an organization. Management is
required in all aspects of life and forms an integral part of all businesses.
Retail management
The variousprocesseswhichhelpthe customerstoprocure the desiredmerchandise from the retail
stores for their end use refer to retail management. Retail management includes all the steps
required to bring the customers into the store and fulfill their buying needs.
Retail management makes shopping a pleasurable
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