This document is a sample assignment for a Bachelor of Business Administration course on Modern Retail Management Processes and Retail Services. It contains 6 questions related to retail management strategies, processes, and technologies. Students are instructed to answer all questions, with 10-mark questions being approximately 400 words each. The document provides evaluation schemes for each question and requests students to submit their semester and specialization details to receive fully solved assignments by email or phone.

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ASSIGNMENT
DRIVE SPRING 2015
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 6
SUBJECT CODE & NAME BBR601-Modern Retail Management Process and Retail
Services
BK ID B 1940
CREDITS&MARKS 4 Credits, 60 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. 1. Throw light on the challenges faced in the international retailing.
Answer: Though International Retail Companies are Global businesses, the business and products
are hugely influenced by the multi cultural and pan country specific product requirements. The
productcategorieslargelycomprise of fashionclothes,food, gadgets as well as personal and luxury
products. Each country and each market is characterised by different fashion trends and consumer
behaviour. While the products are fast moving
Q. 2. Discuss the key features of new technology in retail formats.
Answer: A retail business model articulates how a retailer creates value for its customers and
appropriates value from the markets. Innovations in business models are increasingly critical for
buildingsustainable advantage inamarketplace definedbyunrelentingchange,escalatingcustomer
expectati ons, and intense competition. Drawing from extant strategy and retailing research, we
propose that innovations in retail business models are best viewed as changes in three design
components: (1) the way in which the activities are organized, (2) the type of activities that are
executed, and (3) the level of participation of the actors engaged in performing those activities.
Q. 3. “Retailing is also based on several strategies”. Briefly explain the various retail strategies
Answer:A marketing plan that details how a business intends to offer its products or services to
consumersandinfluence theirpurchases.Forexample,a typical retail strategy might illustrate how
bestto place and displayacompany'sproductsinretail outletsandhow to attract optimal consumer

2. interest at those locations with such things as price discounts, placement, retailer incentives and
signs.
 Manufacturer Suggested
Q. 4. “Developing a retail strategy is a step by step approach”. Comment
Answer:Interestingly,the stepbystepprocessisthe same whetheryouare buildingarelationshipor
tryingto make a quicksale.The difference iswhichstepsyou spend the most time on and what you
establish as your ultimate goal.
There are as manydescriptionsof the salesprocessasthere are bookson sales. Each has its own list
and descriptions.Some have six steps,some eight,some twelve steps—or maybe that is a different
program!
Q. 5. What are the steps involved in the franchising process?
Answer:From drawing up a Financial Disclosure Document to figuring out what potted plants will
line the storefront, when turning a business into a franchise the devil is in the details. The pay off,
however, can be lucrative, as franchising is one of the best ways to spread a brand and grow a
business quickly. For businesses that are looking to become franchises, there are franchise
consultants.DennisMulgannonwalkedthe beatasa police officeruntil 1983, when he decided that
he wantedto start hisownbusiness. He opened a sandwich shop in the San Jose area. He named it
SUBS2U. His chief competition was another upstart shop down the block called Subway.
Here are six tips for any small business
Q. 6. Explain the following in detail
(i) Data Warehousing: In computing, a data warehouse (DW or DWH), also known as an enterprise
data warehouse (EDW), is a system used for reporting and data analysis. DWs are central
repositoriesof integrateddatafromone ormore disparate sources.Theystore currentand historical
data and are usedforcreatinganalytical reportsforknowledge workers throughout the enterprise.
Examples of reports could range from
(ii) Electronic Data Interchange: What is EDI? Electronic Data Interchange (EDI) is the computer-to-
computer exchange of business documents in a standard electronic format between business
partners. Computer-to-computer– EDI replaces postal mail, fax and email. While email is also an
electronic approach, the documents exchanged
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