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Assignment
DRIVE FALL 2014
PROGRAM BBA
SEMESTER 5
SUBJECT CODE & NAME BBR 504 VISUAL MERCHANDISE
BK ID B1805
CREDITS 2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.1 Define visual merchandising. What are the objectives of visual merchandising?
Answer: - Visual merchandising: - Visual merchandising is the activity and profession of developing the
floor plans and three-dimensional displays in order to maximize sales.
Both goods and services can be displayed to highlight their features and benefits. The purpose of such
visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces
Q.2 a) What is the relationship between marketing communication and visual merchandising?
Answer: - Relationship between marketing communication and visual merchandising
Marketing communication: - Marketing communications are messages and related media used to
communicate with a market. Marketing communications is the "promotion" part of the "marketing mix"
2. or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a
company or individual to reach their target market through various types of communication.
Visual merchandising: - Visual merchandise is the presentation of a store and its merchandise in such a
manner that will attract the attention of potential
b) What do you mean by thematic communication? Give two examples of thematic communication.
Answer: - Thematic communication: - Thematic interpretation is an approach to heritage interpretation
originally advocated by professor William J. Lewis (University of Vermont) and subsequently developed
by professor Sam H. Ham (University of Idaho). In the thematic approach, an interpreter relies on a
central theme (i.e., a major point or message) to guide development of a communication activity or
device. In presenting the activity or device, the thematic interpreter develops the theme in such a way
that it will be highly relevant to an
Q.3 a) Explain the concept of non-store retail merchandising.
Answer: - Non-store retail merchandising: - Marcy has developed a line of organic cosmetics that is not
only environmentally safe and hypoallergenic, but also free from animal testing. She thinks her product
has great potential, but she needs to get it in front of customers. She needs to retail the makeup.
Retailing is simply activities related
b) Write a short note on product presentation in non-store retail merchandising.
Answer: - Non-store retail merchandising: - Non-store retailing is the selling of goods and services
outside the confines of a retail facility. It is a generic term describing retailing taking place outside of
shops and stores (that is, off the premises of fixed retail locations and of markets stands).
Product presentation in non-store retail
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