Lack of knowledge in sales people is a frequent cause of ineffectiveness. Knowledge is critical in marketing and sales activities and must arrive to all the agents in the sales chain.
Communication is not enough to transfer skills and abilities but education is not advertising
Education is student-centered, information is content-centered, but a structured process of knowledge transfer that combines different strategies to achieve measurable behavioural changes (and business objectives)
Technology is the enabler to do it cheaper, better, faster and broader-reach.
Xeristar is educating general physicians to increase treatment compliance in depression
AFAL (Alzheimer Families Association) is educating relatives in appropriate patient care
CMC Markets educate its customer in a better use of operating software.