2. direct selliNg
• direct selliNg is the sale of a coNsumer
product or service, persoN-to-persoN, away
from a fixed retail locatioN, marketed
through iNdepeNdeNt sales represeNtatives
who are sometimes also referred to as
coNsultaNts, distributors or other titles.
direct sellers are Not employees of the
compaNy. they are iNdepeNdeNt coNtractors
who market aNd sell the products or services
of a compaNy iN returN for a commissioN oN
those sales.
3. direct selliNg iNdia
• the iNdiaN direct selleiNg
reveNue is likely to rise to
rs5,000 crore by 2012.
• aNNual growth iN excess of
30% for the last four years.
• amway is the largest direct
selliNg fmcg compaNy iN iNdia
with iNvestmeNt iN excess of us
$ 35 millioN (rs. 151 crore) iN
iNdia
4. beNefits of direct
selliNg
• direct selliNg is a good way to
meet aNd socialize with people.
• direct selliNg offers flexible
schedules.
• direct selliNg is a good way to
earN extra iNcome.
• direct selliNg is a good way to
owN your owN busiNess.
• aNyoNe caN do it
5. • you’re your owN boss, which
meaNs you caN:
– work part-time or full-time – you
choose wheN aNd how much you
waNt to work.
– set your owN goals aNd
determiNe yourself how to reach
them.
– owN a busiNess of your owN with
very little or No capital
iNvestmeNt.
– receive traiNiNg aNd support
from aN established compaNy.
6. beNefits to
maNufacturer
• people trust word of mouth
publicity more
• do Not have to set up retail
store
8. • a veNdiNg machiNe is a machiNe
which dispeNses items such as
sNacks, beverages aNd other
coNsumer products to
customers automatically,
after the customer iNserts
curreNcy or credit iNto the
machiNe.
9. e retailiNg
• e-tailiNg (less frequeNtly: etailiNg ) is
the selliNg of retail goods oN the
iNterNet.
• as per iNdia retail report 2009, books,
electroNic items, clothes/accessories,
gifts aNd cds/dvds make up the largest
chuNk of e-retail sales at 28 per ceNt, 26
per ceNt, 25 per ceNt, aNd 23 per ceNt
respectively.
• major players iN the segmeNt are
10. televisioN home
shoppiNg
iN which customers
watch a tv
program
demoNstratiNg
merchaNdize aNd
theN places
orders for the
merchaNdize by
