The document outlines the significance of PGDM in Retail Management & Marketing, detailing its curriculum which covers various aspects such as business analytics, consumer behavior, and supply chain management. It explains the functions of retail management including inventory maintenance, credit risk management, and support for marketing initiatives. Eligibility criteria for the program include completion of a recognized undergraduate degree and participation in MBA entrance exams.

1. WHAT RETAIL MANAGEMENT IS ALL
ABOUT?

2. The retail industry has evolved drastically in the
past few decades.
PGDM in Retail Management & Marketing
helps the students to cope with the ever-
changing challenges of the retail industry and to
provide cutting edge solutions to problems
associated with retail management and
marketing.

3. What is Retail Management Course?

4. A retail management course is a comprehensive
programme that encompasses the different aspects of
retail management as listed below:
● Business Analytics
● Marketing Management
● Consumer Behaviour
● Corporate Finance
● Brand and Product Management
● Operation Management
● Business Communication
● Entrepreneurship
● Supply Chain and Logistics Management
● Sales Management
● Marketing Communication
● Buying and Merchandising
● Online Retailing

5. The course of PGDM in Retail Management &
Marketing comprises of four semesters covers all
the diverse aspects of retail management in a
concise course so that the candidate is well
aware of the present challenges in retail
management.

6. What are the Functions of Retail Management?

7. To understand the importance of PGDM in Retail
Management & Marketing, you need to understand the
functions of retail management. These are listed out for
your knowledge and reference:
● A retail manager should ensure the delivery of goods
to the end consumer
● Retail management helps to finance the wholesaler
● Retail Management helps maintain inventory as per
market demands
● Assumes credit risk by providing credit facilities to
consumers
● Assists in manufacturer’s marketing initiatives

8. Who is Eligible For Applying To PGDM in Retail Management & Marketing?

9. If you wish to pursue a career in retail management, you can do a
course of PGDM in Retail Management & Marketing if you fulfil
the following eligibility criteria:
● The candidate has completed (10+2+3) with minimum 50%
marks from any AIU acclaimed university
● Candidates must have appeared for MBA Entrance Tests
● Final Year Students may also apply

10. ITM Institute offers Undergraduate and
Postgraduate course, know more about
each programs by visiting the Institute
website:
Website - https://www.itm.edu/

11. THANK YOU