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National Institute of Business Management
Chennai - 020
EMBA/ MBA
Marketing Management
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Question. 1. Explain the different Marketing Environments and the
role of culture and sub culture.
Answer:Culture ispartof the externalinfluencesthatimpactthe consumer. Thatis,culture represents
influences that are imposed on the consumer by other individuals.
The definition of culture offered in one textbook is “That complex whole which includesknowledge,
belief,art,morals,custom,andanyothercapabilitiesandhabitsacquiredbymanpersonasamember
of society.” From this definition, we make the
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