This document provides information about an assignment for a retail management course. It includes 3 questions about factors influencing retail consumers, explaining the retail marketing mix, and elements of store design. Students are instructed to answer all questions, with answers to 10-mark questions being approximately 400 words. They are told to send their semester and specialization to receive fully solved assignments via email or phone call.

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ASSIGNMENT
DRIVE FALL 2016
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 4
SUBJECT CODE & NAME BBA 405 Retail Management
BK ID B1716
CREDITS 2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. What are the various factors influencing the retail
consumers.
Answer:The studyof consumerbehavior notonlyhelpstounderstandthe past but even predict the
future.The belowunderlinedfactorspertainingtothe tendencies, attitude and priorities of people
must be given due importance to have a fairly good understanding of the purchasing patterns of
consumers
Marketing Campaigns: Advertisement plays a
Question.2. Explain retail marketing mix.
Answer:The various communication devices are used to educate, inform and generate awareness
about the merchandise and the services offered by the retailer. These efforts also aim at building
store image. The most common modes used for promotion are advertising, sales promotion,
personal selling, public relations and publicity.
Question.3. What are the elements of store design? Explain each in
detail

2. Answer:Since the evolution of retail design and its impact on productivity have become clear, a
series of standardisations in the techniques and design qualities has been determined. These
standardisationsrange fromalterationstothe perspective of the structure of the space, entrances,
circulation systems, atmospheric qualities (light and sound) and materiality. By exploring these
standardisations in retail design the consumer will be given a
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601