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Find Me a Van Gogh: Marketing with Visuals

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Social Media Today
Social Media Today

Presentation by Andrea Harrison, Leah Lange and Jamie Turner

Social Media
1 of 29
Find Me a Van Gogh: Marketing with Visuals A Panel Discussion Featuring: • Andrea Harrison, Head of Platform Strategy, Rebel Mouse, @andreaharrison • Leah Lange, Manager, Social Media Marketing, American Greetings • Jamie Turner, CEO, 60 Second Marketer, @AskJamieTurner #SocialShakeUp Tuesday September 16th, 10:30am, Industry 1
#SocialShakeUp Question • What is the first step for a successful social media presence?
#SocialShakeUp Example Approved background texture Brand logo and capture shape Character from an existing card
#SocialShakeUp Question • How has the use of visual content changed how brands think about social media?
#SocialShakeUp Example
#SocialShakeUp Question • How do you plan your content calendar and why is it important?
#SocialShakeUp Example Holidays Small Holidays Pop Culture Events
#SocialShakeUp Question • Do brands need different organizational structure or resources to successfully incorporate visual content into their marketing?
#SocialShakeUp Question • What is the best platform for visuals?
#SocialShakeUp Example
#SocialShakeUp Example
#SocialShakeUp Question • What are some of the advances in the use of visual content in marketing?
#SocialShakeUp Example Snapchat Stories: Cupertino Live 9/9/14
#SocialShakeUp Question • What are your favorite visuals?
#SocialShakeUp Example • Know Your Audience Millennials Bold colors Humor Older age group Soft colors Motivational and Inspirational
#SocialShakeUp Question • What has been the biggest change in the use of visual content in marketing?
#SocialShakeUp Example
#SocialShakeUp Question • What should be avoided?
#SocialShakeUp Example
#SocialShakeUp Question • What are some of the trends in consumer behavior with respect to visual content?
#SocialShakeUp Example Snapchat Stories: New York Fashion Week 9/9/14
#SocialShakeUp Question • How do you know what trending topics to cover?
#SocialShakeUp Example
#SocialShakeUp Question • What is the benefit of having a social media department or team?
#SocialShakeUp Example
#SocialShakeUp Question • Any predictions for the future of visual content?
#SocialShakeUp Question • What should brands plan for to take advantage of the shift towards visual content?
#SocialShakeUp Thank you! • Thanks for being part of our panel discussion • Feel free to reach out to Andrea Harrison, Leah Lange or Jamie Turner while you’re at the event
Session Evaluation Survey Before you leave this presentation, please go to the following URL on your smartphone: http://bit.ly/SSUeval We’d love your feedback, so please let us know your thoughts #SocialShakeUp about the session. This session title is: Find Me a Van Gogh: Marketing with Visuals Tuesday September 16th, 10:30am, Industry 1

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