Goals • Who do we want to reach? • What do we want to communicate to them? • What platform will we reach them on? • What do we want to change as a result of this effort?
Social Media PlatformsPlatform Pros ConsFacebook Huge potential audience Reaches only 10%Twitter Quick and unfiltered Easy to miss or ignoreLinkedIn Reach professionals Limited audienceYouTube Very engaging Time consumingFlickr Versatile, easy to use Difficult to engageInstagram Dedicated community Mobile onlyPinterest Huge potential audience Limited subject matter
Accountability• Who will post and how often?• What will be posted?• What voice will we use?• How will we engage with our community?
Metrics • Which metrics matter to us? • What does success look like? • In what timeframe will we measure them?
Procedures• How will we moderate community participation?• How will we respond to negative comments?• If the goals are not met, what will happen?