Using Facebook, Google+ andemerging social platforms foryour business
What will we be covering?• Facebook Pages, Groups and Apps• Google Plus: Why should you care?• Who are the new kids on the...
Proportionof UKadults withbroadband= 76%*
Proportion of   UK adults     who use       social  networking        sites      = 51%*
Proportion ofpeople whouse theirmobilehandsets toaccess theinternet= 34%**Ofcom http://media.ofcom.org.uk/facts/
In August 2011 & April 2012,Fishburn Hedges asked 2,000UK consumers about theirsocial media habits…
Aug 201119% of respondents had dealt with bigcompanies through social media                                April 2012     ...
It’s not just the kids who are  interacting with brands on social  media…                 44.6% of 25 – 34 year olds      ...
Facebook for businessesThe basics
User Perspective• Facebook algorithms dictate the  Newsfeed• Interaction happens within the  Newsfeed• Limited tolerance f...
Who gives good FB?
Plan with a goal in mind•   Use facebook Insights to inform future posts•   Use Google Insights for search terms•   Is “Pl...
Remember to integrate…
GroupsFocused engagement and projectmanagement
Facebook for fundraisingJustGiving Stats
Facebook’s impact onJustGiving• 30% visits to JustGiving come from  Facebook• 27% of donations come from Facebook• That’s ...
more examples & statsSlideshare.net / jwaddingham
Useful AppsFor your page functionality
Recap• Interactions levels need to be high to  ensure maximum exposure in Newsfeed• Use FB Insights to inform future conte...
Content SharingAre you being talked about?
Facebook AppsAre they for you?
Advertise on FacebookPracticalities
Final recap• Design with goals in mind• Use data to be agile with your offering• Personalise!• Vary the type of media you ...
Google PlusBeyond SEO
What’s the point to GooglePlus?• Google are very keen on social search but  can’t access all the content from other  netwo...
Where can brands go to standout? kids on the blockThe new
March 2011 300,000 visits                March 2012… 13 million!
18% of Instagram visits come fromFacebook, 9% from Google & 7%from twitter                    5 million pictures          ...
• Sharing on Instagram gives you content  you can also share on other platforms• Using tools like searchinstagram.com you ...
2,702% Total unique visitorincrease since May 2011                 By Jan 2012 had received 12 million                  un...
Almost 70% of Pinterestusersare women                    Strong representation                        across age groups   ...
• 55% of consumers share their purchases  socially on networks like Facebook, Twitter  &Pinterest• 59% of Pinterest users ...
• Tell a story with your pins• Celebrate the iconic history of your  organisation – create a time capsule• Use it to creat...
Open to the public as of NOW!
• Started off as a way to capture  and play around with web pages• Now Bo.lt takes the best of social sharing  like Diigo&...
• Get a specific email for attendees  to sent their event images in to• Quickly and easily track clicks and likes• Have pr...
12 Billion posts inNovember 2011                      20 Billion posts                          March 2012
Just over 50 millionblogs to date                     Hit 20 billion posts in                 March 2012, up from 12      ...
Straight up bloggingDogs 2 – Cats 0
But seriously…Brands on tumblr.
• tumblr has built in sharing and tagging  capabilities that give it a definite social  sharing advantage over other blogg...
• If you have a young target audience,  tumblr is a great place for you to dip a toe  in the blogging pond• You can also u...
Over 12million users            StumbleUpon passed the 25billion                       clicks in August 2011
More than 50% of US social media traffic towebsites comes from StumbleUpon          2.2 million web pages are added to    ...
• Be careful to track bounce rates for your  SU traffic, SU audience can be fickle• Relevance is key so tag pages  appropr...
Audience Engagement• As with all platforms (old and new), make  sure your audience is there• If they are there – how are t...
Klout Perks     Enlisting influencers
#ShareNigerA WorldVision lesson inawarding perks to the rightpeople
Step 1: Identify yourinfluencer
Step 2: Engage
Step 3: Don’t talk – act!
Step 4: Watch the story spread
WorldVision + Sian =• Access to an audience of over 300  bloggers at Cybher 2012 to launch  #ShareNiger• Evidence and real...
Staying faithful to your goals• Set your organisational goals before  deciding to use a new platform• Know what you want s...
Keeping ahead of the curve•   Find SM ambassadors amongst your staff•   Bring naysayers on board to fix problems•   Follow...
Most importantly• Don’t jump on every new (or old) platform,  especially if you have limited time and  resources• Don’t wr...
Troubleshooting(when it all goes terribly wrong…)
3 choices!•Reply•Delete•Ignore
socialmediagovernance.com/policies
Remember: Your social mediapolicy / code of conduct, shouldnot differ wildly from the normalstandards of behaviour and dat...
Useful resources•   Mashable.com•   TheNextWeb.com•   Technorati.com•   Reddit.com•   SocialMediaToday.com•   FastCompany....
Jennifer D Begg@livefreerangejennifer@livefreerange.comwww.livefreerange.com
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
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Seminar Slides for Guardian Media Network Seminar - Using Facebook, Google Plus and Emerging Platforms for your Business

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Facebook, Google Plus and Emerging Social Platforms

  1. 1. Using Facebook, Google+ andemerging social platforms foryour business
  2. 2. What will we be covering?• Facebook Pages, Groups and Apps• Google Plus: Why should you care?• Who are the new kids on the block?• Best practice in audience engagement• Business outcomes and how to stay focused on your goals• Social media guidelines and policy
  3. 3. Proportionof UKadults withbroadband= 76%*
  4. 4. Proportion of UK adults who use social networking sites = 51%*
  5. 5. Proportion ofpeople whouse theirmobilehandsets toaccess theinternet= 34%**Ofcom http://media.ofcom.org.uk/facts/
  6. 6. In August 2011 & April 2012,Fishburn Hedges asked 2,000UK consumers about theirsocial media habits…
  7. 7. Aug 201119% of respondents had dealt with bigcompanies through social media April 2012 This number rose to 36%40% believed this led to improvements incustomer service 68% believed it gave them a greater customer “voice”65% think social media is better than acall centre
  8. 8. It’s not just the kids who are interacting with brands on social media… 44.6% of 25 – 34 year olds 37.5% of 35 – 44 year olds 31.75% of 45 – 54 year olds & 27.4% aged 55 and over*Full Report http://www.fishburn-hedges.co.uk/images/ThesocialmediacustomerFULLREPORT.pdf
  9. 9. Facebook for businessesThe basics
  10. 10. User Perspective• Facebook algorithms dictate the Newsfeed• Interaction happens within the Newsfeed• Limited tolerance for “Page Noise”• Text vs picture, video & poll• Influence of the Ticker
  11. 11. Who gives good FB?
  12. 12. Plan with a goal in mind• Use facebook Insights to inform future posts• Use Google Insights for search terms• Is “Places” a tool you can use?• Photo & Video tagging• Optimum time for posting (to your audience)• Questions & prompts• Recommendations
  13. 13. Remember to integrate…
  14. 14. GroupsFocused engagement and projectmanagement
  15. 15. Facebook for fundraisingJustGiving Stats
  16. 16. Facebook’s impact onJustGiving• 30% visits to JustGiving come from Facebook• 27% of donations come from Facebook• That’s a 130% increase year on year for FB donations• The JustGiving app has seen a 44% increase in FB donations – largely thought to be down to not having to leave FB to donate
  17. 17. more examples & statsSlideshare.net / jwaddingham
  18. 18. Useful AppsFor your page functionality
  19. 19. Recap• Interactions levels need to be high to ensure maximum exposure in Newsfeed• Use FB Insights to inform future content choices• Prompt feedback, recommendations, actions• Work with a clear goal in mind• Customise your page
  20. 20. Content SharingAre you being talked about?
  21. 21. Facebook AppsAre they for you?
  22. 22. Advertise on FacebookPracticalities
  23. 23. Final recap• Design with goals in mind• Use data to be agile with your offering• Personalise!• Vary the type of media you share• Maximise your community by asking for feedback• Decide on a SM Dashboard that works for you• Visit “Useful Websites” regularly to keep ahead (see next slide)
  24. 24. Google PlusBeyond SEO
  25. 25. What’s the point to GooglePlus?• Google are very keen on social search but can’t access all the content from other networks• SEO Impact• Growth ->
  26. 26. Where can brands go to standout? kids on the blockThe new
  27. 27. March 2011 300,000 visits March 2012… 13 million!
  28. 28. 18% of Instagram visits come fromFacebook, 9% from Google & 7%from twitter 5 million pictures uploaded every dayInstagram leapt into the top 10 forsocial sites in March of this year (fromoutside the top 1,000 in March 2011)
  29. 29. • Sharing on Instagram gives you content you can also share on other platforms• Using tools like searchinstagram.com you can find out if others are talking about your brand• 51% of UK mobile owners use SmartPhones• Use #tags to run competitions or bring fans / customers together
  30. 30. 2,702% Total unique visitorincrease since May 2011 By Jan 2012 had received 12 million unique visits. By March it was 18.7
  31. 31. Almost 70% of Pinterestusersare women Strong representation across age groups 17% 18 to 24 27% 25 to 34 22% 35 to 44 18% 45 + Pinterest refers more web traffic than LinkedIn, Google+ and YouTube combined
  32. 32. • 55% of consumers share their purchases socially on networks like Facebook, Twitter &Pinterest• 59% of Pinterest users have bought something they have seen on the site compared to only 33% of Facebook users• US online consumers follow an average of 9.3 brands on Pinterest compared to only 6.9 on Facebook
  33. 33. • Tell a story with your pins• Celebrate the iconic history of your organisation – create a time capsule• Use it to create a resource for users• Don’t just use Pinterest for marketing and SEO – Plan your work and create mood boards• Use Pinterest to give your brand personality• Don’t forget to post video
  34. 34. Open to the public as of NOW!
  35. 35. • Started off as a way to capture and play around with web pages• Now Bo.lt takes the best of social sharing like Diigo& Delicious, the simple, image based interface of Pinterest and includes some sharing analytics and unique showcasing functionality• VERY new, Bo.lt is still in the phase of developing it’s identity but already shows signs of promise
  36. 36. • Get a specific email for attendees to sent their event images in to• Quickly and easily track clicks and likes• Have private Bo.lt’s for research & competitor analysis• Make social bookmarking more user friendly• Leave your mark on every page that you share
  37. 37. 12 Billion posts inNovember 2011 20 Billion posts March 2012
  38. 38. Just over 50 millionblogs to date Hit 20 billion posts in March 2012, up from 12 billion in November 2011 In Jan 2011 tumblr had 2billion page views per month. By September that number was 13billion.
  39. 39. Straight up bloggingDogs 2 – Cats 0
  40. 40. But seriously…Brands on tumblr.
  41. 41. • tumblr has built in sharing and tagging capabilities that give it a definite social sharing advantage over other blogging platforms• It’s limited in terms of customisation. However, it’s built for simplicity and visual appeal and so is great for branding• tumblr is very much a visual platform but can be great for short snippets of text (see clientsfromhell.com)
  42. 42. • If you have a young target audience, tumblr is a great place for you to dip a toe in the blogging pond• You can also use it to keep an eye on what similar brands are doing• Use it as a way to generate new ideas and learn from what other brands are doing to engage their audiences
  43. 43. Over 12million users StumbleUpon passed the 25billion clicks in August 2011
  44. 44. More than 50% of US social media traffic towebsites comes from StumbleUpon 2.2 million web pages are added to StumbleUpon every monthThe half life of a tweet is 2.8 hours,FB update 3.2, StumbleUpon is 400! Average webpage view is 58 seconds, the average SU view is 72
  45. 45. • Be careful to track bounce rates for your SU traffic, SU audience can be fickle• Relevance is key so tag pages appropriately to maximise any traffic engagement• SU is free and easy to use and can drive real traffic so experiment!
  46. 46. Audience Engagement• As with all platforms (old and new), make sure your audience is there• If they are there – how are they willing to engage? Will they welcome you?• With newer platforms there is less noise which means more opportunity to stand out (good or bad)• Social platforms are about stories, conversations and sharing, are you there for the right reasons?
  47. 47. Klout Perks Enlisting influencers
  48. 48. #ShareNigerA WorldVision lesson inawarding perks to the rightpeople
  49. 49. Step 1: Identify yourinfluencer
  50. 50. Step 2: Engage
  51. 51. Step 3: Don’t talk – act!
  52. 52. Step 4: Watch the story spread
  53. 53. WorldVision + Sian =• Access to an audience of over 300 bloggers at Cybher 2012 to launch #ShareNiger• Evidence and real life stories shared in a lively, tangible and hugely impactful way• Interviews with CNN as well as local radio• Quality content for a network of bloggers to share
  54. 54. Staying faithful to your goals• Set your organisational goals before deciding to use a new platform• Know what you want success to look like (don’t be surprised if / when it looks different)• Don’t be afraid to measure but pick your metrics carefully• Don’t shy away from user generated content, it can surprise you
  55. 55. Keeping ahead of the curve• Find SM ambassadors amongst your staff• Bring naysayers on board to fix problems• Follow influential & well informed bloggers• Take part in appropriate twitter chats• Don’t just look at what your competitors are doing – keep an eye on case studies from an array of different organisations
  56. 56. Most importantly• Don’t jump on every new (or old) platform, especially if you have limited time and resources• Don’t write off new platforms, play around with them and assess how you might use them• Be open minded, sometimes it’s our clients that tell us how we should be communicating
  57. 57. Troubleshooting(when it all goes terribly wrong…)
  58. 58. 3 choices!•Reply•Delete•Ignore
  59. 59. socialmediagovernance.com/policies
  60. 60. Remember: Your social mediapolicy / code of conduct, shouldnot differ wildly from the normalstandards of behaviour and datamanagement you would expect from an employee.
  61. 61. Useful resources• Mashable.com• TheNextWeb.com• Technorati.com• Reddit.com• SocialMediaToday.com• FastCompany.com• BitRebels.com
  62. 62. Jennifer D Begg@livefreerangejennifer@livefreerange.comwww.livefreerange.com

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