Turning the Choir Into Preachers: How to Empower Others to Sing Your Praises - SMCKC June Breakfast
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Turning the Choir Into Preachers: How to Empower Others to Sing Your Praises - SMCKC June Breakfast
- 1. © The Children's Mercy Hospital, 2015 How to Empower Others to Sing Your Praises Jake Jacobson @jakesjournal @childrensmercy Turning the Choir Into Preachers
- 2. 2 @jakesjournal @childrensmercy A Look Inside Children’s Mercy
- 3. By the Numbers • 354 beds • 308,830 outpatient visits • 162,611 ER/UC visits • 13,649 admissions • 18,353 surgeries • 4,986 transports * All numbers Fiscal 2014 3 @jakesjournal @childrensmercy
- 5. The Highest Level of Care for Kids • 40+ pediatric specialty areas • Highest level pediatric trauma center • Highest level of neonatal intensive care unit • Ranked among the best children’s hospitals in the country by US News • Honored by the Magnet® Recognition Program for excellence in nursing 5 @jakesjournal @childrensmercy
- 6. Experts in Pediatric Care • Nearly 7,000 employees • 700+ pediatric specialists • 2,200 nurses • 1,000+ allied health professionals • Nearly 1,000 volunteers 6 @jakesjournal @childrensmercy
- 7. 7 @jakesjournal @childrensmercy Why We Do What We Do
- 8. 8 @jakesjournal @childrensmercy Evolution of an Advocate • Curious skeptic • Satisfied shopper • Loyal customer • Vocal champion
- 9. 9 @jakesjournal @childrensmercy Social media: So what? Among global journalists surveyed: • 89% said they turn to blogs for story research • 65% to social media sites like Facebook and LinkedIn • 52% to Twitter
- 10. 10 @jakesjournal @childrensmercy Why does social matter? • Reputation • Referrals • Recruitment • Resource Development
- 11. 11 @jakesjournal @childrensmercy Why does social matter? • Reputation • Referrals • Recruitment • Resource Development • Locally, we want parents to know their kids are in good hands.
- 12. 12 @jakesjournal @childrensmercy Why does social matter? • Reputation • Referrals • Recruitment • Resource Development • Locally, we want parents to know their kids are in good hands. • Regionally, we want physicians to be confident in their decisions.
- 13. 13 @jakesjournal @childrensmercy Why does social matter? • Reputation • Referrals • Recruitment • Resource Development • Locally, we want parents to know their kids are in good hands. • Regionally, we want physicians to be confident in their decisions. • Nationally, we want top doctors to see CMH & KC as a destination for their career and innovative care.
- 14. 14 @jakesjournal @childrensmercy Why does social matter? • Reputation • Referrals • Recruitment • Resource Development • Locally, we want parents to know their kids are in good hands. • Regionally, we want physicians to be confident in their decisions. • Nationally, we want top doctors to see CMH & KC as a destination for their career and innovative care. • Overall, we need to educate people that we’re a nonprofit and that their donations make a difference.
- 17. 17 @jakesjournal @childrensmercy Reputation 235 Likes 1,077 Shares 100,704 People Reached
- 18. 18 @jakesjournal @childrensmercy Reputation 235 Likes 1,077 Shares 100,704 People Reached
- 19. 19 @jakesjournal @childrensmercy Reputation 235 Likes 1,077 Shares 100,704 People Reached Good afternoon, We saw your tweet regarding the amount of lawn mower accidents this season. Is there a doctor who might be able to talk this evening?
- 20. 20 @jakesjournal @childrensmercy Referrals One doctor’s snapshot after a PR push. Ontario
- 21. 21 @jakesjournal @childrensmercy Recruitment 24 QUEsocial users = 2,889 posts in April
- 26. 26 @jakesjournal @childrensmercy Evangelists all around us Since 2012!
- 27. 27 @jakesjournal @childrensmercy Even Doctors Are Doing it! Online Accomplishments – 28k followers & issues 2-3 tweets/RTs per day – 500+ global connections – SeattleMamaDoc bi-weekly blogger – Participates in #hcsm – Featured in Seattle Children’s YouTube videos Results of Online Influence – Monthly medical contributor to local and national media – Speaker at regional event Dr. Wendy Swanson Primary Care Pediatrics, Seattle Children’s Hospital
- 28. 28 @jakesjournal @childrensmercy Even Doctors Are Doing It! Online Accomplishments – 12k followers & issues 5+ tweets/RTs per day – 300+ global connections – Ranked on vitals.com – Featured in Pediatric Associates YouTube videos – Frequent blogger on KCKidsDoc.com Results of Online Influence – Contributes regularly to blogs – Featured in top-tier news about communicating via social media Dr. Natasha Burgert General Pediatrician, Pediatric Associates in Kansas City
- 29. 29 @jakesjournal @childrensmercy 12 Steps on Twitter: Newbie to New Account • Gauge Interest • Ride Shotgun • Find Friendlies • Lurk & Listen • Crash a Chat • Take the Wheel • Craft Sample Copy • Post on Primary • Measure Traction • Time to Launch! • Cohosted Chat • Flying Solo
- 30. 30 @jakesjournal @childrensmercy Things To Remember For the Experts: • Keep it Authentic • Share Personality • It's a Conversation • Be Confident • Have Fun! For PR folks: • Play to Strengths • Recognize Their Work • Make It Easy to Share • Spoonfed Social • Have Fun!
- 31. 31 @jakesjournal @childrensmercy Our Docs Take Over @breatheKC
- 32. 32 @jakesjournal @childrensmercy 310 #AsthmaKids Tweets generated ~1.5M impressions - 29 mention CMH - 84 include Dr. Portnoy 40 Handles participated in the chat 47 RT/favorites of CMH tweets - @ChildrensMercy issued 100 tweets/RTS - CMH Asthma/Allergy posted 42 tweets/RTs - Dr. Portnoy tweeted 12 times May 27: Dr. Jay Portnoy
- 33. 33 @jakesjournal @childrensmercy The Power of Partners
- 34. 89 RT/favorites of CMH tweets - @ChildrensMercy issued 19 tweets - @breatheKC (CMH Asthma/Allergy) posted 32 tweets May 14: Dr. Chitra Dinakar 34 @jakesjournal @childrensmercy 519 #FoodAllergyChat Tweets generated ~95,000 impressions - 199 mention CMH - 10 include Dr. Dinakar 57 Handles participated in the chat
- 36. 36 @jakesjournal @childrensmercy Prepare for Surprise Guests 900,000 followers
- 38. 38 @jakesjournal @childrensmercy Putting It All Together
- 40. 40 @jakesjournal @childrensmercy Building a Content Calendar The original plan: 6 episodes, 6 weeks How to sustain interest? • Coming Soon • ICYMI recap • Teaser images • Web extras 6 Episodes, 13 Webisodes
- 41. 41 @jakesjournal @childrensmercy Building a Content Calendar The original plan: 6 episodes, 6 weeks How to sustain interest? • Coming Soon • ICYMI recap • Teaser images • Web extras 6 Episodes, 13 Webisodes The reality: 6 episodes, 6 days How to condense it all?
- 43. 43 @jakesjournal @childrensmercy Some Help From Our Friends
- 44. 44 @jakesjournal @childrensmercy Make the Most of a Teaser
- 45. 45 @jakesjournal @childrensmercy Meet the Stars of the Show
- 46. 46 @jakesjournal @childrensmercy Meet the Stars of the Show
- 49. 49 @jakesjournal @childrensmercy Finishing Strong • 54,429 impressions • 20,865 impressions
- 50. 50 @jakesjournal @childrensmercy #InsidePediatrics Snapshot 2,955 Tweets/posts on Inside Pediatrics - 66% mention Children’s Mercy - 2% note giving/donating to CMH Tweets 71% Facebook Posts 28% YouTube 1% 1,188 Users/authors of tweets/posts 5,200 “Inside Pediatrics” Facebook fans - Nearly tripling goal of 1,980
- 52. 52 @jakesjournal @childrensmercy Finding Your Next Preacher
- 53. 53 @jakesjournal @childrensmercy Brainstorm Best Candidates • Are they interested? • Are they interesting? • Unique personality? • Unique perspective? • Are they connected? • What’s the hook?
Editor's Notes
- Sign in our lobby says it all: “The children of Missouri and Kansas welcome you to THEIR hospital.” Everything we do is for kids … and we do a lot. Size matters … Comprehensive medical center … we can do it all Volume is an asset … “practice makes perfect.” -- A high concentration of extraordinary and complex cases … conditions that are unfamiliar to others are familiar to us … the extraordinary is ordinary. We produce results others cannot. They cannot produce the results because they do not have the resources we have: -- A large complement of pediatric subspecialists who draw on the expertise of colleagues -- Facilities and technologies that are right-sized for patients --A volume so we can maintain inventories of technologies that would be too costly in other places With the opening of the Elizabeth Ann Hall Patient Tower, we now have 301 licensed beds at Children’s Mercy Hospital and 53 at Children’s Mercy South.
- We have specialists representing more than 40 board specialties on our medical staff We operate the only Level 1 Pediatric Trauma Center and Emergency Department in between St. Louis and Denver Our Level IV NICU provides the highest level of care and advanced services such as ECMO and nitric oxide, and is the only Level IV nursery in the region Consistently ranked among the Best Children’s Hospital by US News A depth of psycho-social services that help reduce the cost of encounters through special distraction techniques and improve quality by engaging the parents as an integral part of the care team. Built with children and families in mind … helps reduce stress. We have received Magnet designation three consecutive times. Magnet designation is achieved by only seven percent of hospitals nationwide. Denotes nursing excellence, but it also considers the culture of quality throughout the organization. Our Fetal Health Center has a full complement of perinatal services, including delivery room services – very rare among children’s hospitals. One of our surgeons was on hand during the first-ever pediatric open heart surgeries and we have been pioneers every since, including in Minimally Invasive Surgery. Our doctors have been authors and editors of one of the two most widely used books on pediatric surgeries for decades.
- 5,900 FTEs (6,800 total employees) -- 5th largest employer in KC 400 + employed medical staff -- one of the larger pediatric faculties in the U.S. More than 700 medical staff members (includes community physicians with privileges) A training center for pediatric doctors. This requires us to always be on the cutting edge offering the latest, most up-to-date education for the students, residents and fellows. Allied Health Professionals include Lab, Pharmacy, Radiology, PT/OT, Child Life, Social work, Respiratory Therapy, and Bio-Med staff. One of the largest Child Life staffs -- 50 members – Very much a passion of our CEO Child Life is the department that helps make the hospital more comfortable, easier to understand for patients and families. -- Tries to reduce the stress and worry that may come with being in the hospital or from being ill. -- Helps children deal with their feelings, thoughts, and questions. -- Helps children learn and grow while still in the hospital. Nearly 1,000 volunteers … an example of the abundant community support we receive … and our need for volunteers continues to grow with opportunities to play games with kids, help in our new Chapel and others.