Social Media Club Kansas City - November 2015 Breakfast on Instagram
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Social Media Club Kansas City - November 2015 Breakfast on Instagram with Katy Zimmerman, Duane Hallock & Marianne Gjerstad.
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Social Media Club Kansas City - November 2015 Breakfast on Instagram
- 1. Blowing the filter off Instagram: 7 tips, 3 panelists, 1 #SMCKC breakfast:
- 2. How to Be Scrappy and Create Thumb-stopping/Really Cool Stuff Presented by: Katy Zimmerman
- 15. Don’t be afraid to stand on chairs. (Or tables!)
- 18. Bring in human elements.
- 21. Get your staff involved.
- 24. And if all else fails…
- 27. Follow me: @KatyZimz Follow my brands: @RepublicaKC @GramandDun @BRGRKitchen @EatTacoRepublic @UrbanTableKC @IngredientEatery
- 28. Blowing the filter off Instagram: 7 tips, 3 panelists, 1 #SMCKC breakfast:
- 30. Began here at the Social Media Club
- 31. Three years ago today in New York City
- 33. My night with Brian Williams
- 34. January 2013 at Google Fiber for #smckc
- 35. From Cara Mahon’s Twitter feed
- 37. February 2013 in my office with Rockhurst student
- 38. Glad @cnash chose the Red Cross for her Rockhurst capstone project.
- 40. April 2013 at Starbucks with an #smckc Instagrammer
- 41. @wherescate
- 42. Come to #smckc for great 1. Ideas 2. Networking
- 43. So what have I learned?
- 44. Shoot lots of pictures. For Instagram success
- 45. “Your first 10,000 photo- graphs are your worst.” Henri Cartier-Bresson
- 46. Focus more on the art rather than the hardware. For Instagram success
- 48. Avoid photo clichés For Instagram success like the plague.
- 50. Try something different. For Instagram success
- 68. Never compare yourself with other photographers. For Instagram success
- 70. Deliberately blend personal and professional. For Instagram success
- 75. Have fun! For Instagram success
- 78. Blowing the filter off Instagram: 7 tips, 3 panelists, 1 #SMCKC breakfast:
- 80. WHY INSTAGRAM?
- 81. WHY INSTAGRAM?
- 82. WHY INSTAGRAM?
- 86. BEST PRACTICES • Discovery not disruption • Native to the experience • Highly relevant and shareworthy • Consistency is key • Strong focal point, not too busy • Not just repurposed content • Engage with purpose
- 87. BEST PRACTICES • Subtle cues of the brand are what drives action • Employ hashtags to enhance brand discovery • Test location tagging for higher engagement • Pay more attention to caption content than length
- 88. PAID INSTAGRAM • Sell by telling great stories • 97% of campaigns have generated significant lift in ad recall • 16 pt average ad recall lift • 2.7x ad recall higher than Nielsen norms
- 89. PAID INSTAGRAM • Expanded ad offerings • More targeting capabilities • Easier to buy ads
- 90. THANK YOU Marianne Gjerstad mgjerstad@barkleyus.com @kooshball @MarianneGKC
Editor's Notes
- Barkley also manages Instagram accounts for Noodles & Company, Vanity Fair, Honeysuckle White Turkey and Fruit2O. We use it primarily to amplify campaigns and activations, and for continuous engagement and community outreach.
- 300 Milion monthly active users 30 billion photos shared One of the world’s largest mobile advertising platforms. Gives brands the ability to share their unique point of view and reach a passionate and engaged audience, deliver messages in a focused visual experience, and publish content in a high-quality creative context.
- Branding drives results Be concept driven Craft to grab attention
- Leveraging influencers
- Leveraging influencers
- Instagram is a place of discovery and inspiration, but not a place for disruption Content must feel native to the experience and add value to users Content should be highly relevant and shareworthy Don’t just repurpose content from other social channels Engage and follow with purpose. Don’t spam or creep on people
- Subtle cues of the brand are what drives action Employ hashtags to enhance brand discovery Test location tagging for higher engagement Pay more attention to caption content than length
- Concept is big in driving brand lift. If the concept isn’t clear and your brand piece just seems lifestyle, it won’t stick in fans’ minds $13 CPM, nielsen brand effect study Pricing: fixed CPM
- Expanded ad offerings: call-to-action direct response link ads and objective-based buying, entire ad is clickable, click-to-buy Targeting capabilities: facebook categories, custom audiences and lookalikes, retargeting from Facebook Easier to buy ads: marquee add product, self-serve (no minimums), updated creative policies Better user experience navigating back to Instagram Use Facebook’s infrastructure for buying, targeting, managing and measuring
- 400 million monthly active users 70 million photos uploaded per day 2.5 billion photo likes per day 6 hours per month on average spent on Instagram (2014)